This Spring Festival, have you felt the all-round "cultural taste"?

　　Chinanews.com, Beijing, January 29th (Liu Yue) Youdao is true, and it will be a year within fifteen years.

Although the Spring Festival Golden Week is over, the land of China is still immersed in the atmosphere of the Spring Festival.

The Spring Festival we are experiencing is not only festive and joyful, but also has a stronger cultural charm-from the stage "Man Ting Fang·National Beauty" uses dance as a language to tell oriental stories, to ordinary alleys sitting around the fire Sitting with friends at tea, setting off the reunion atmosphere, and then on the way out, Tang suits and Hanfu are flying, which contrasts with the lively landscape of intangible cultural heritage... This Spring Festival is full of "cultural flavor"!

Hanfu lovers celebrate the Chinese New Year.

Photo provided by the interviewee

Theatrical programs have repeatedly "

　　From CCTV to Satellite TV, the Spring Festival Gala is the core essence of the Spring Festival literature and art.

If you want to say that the most out-of-the-box program on the stage of the 2023 Spring Festival Gala, "Man Ting Fang·National Beauty" must be on the list.

The water sleeves are raised bright pink, the folding fans are dancing elegantly and creamy, the paper umbrellas are turning over the delicate leaves, and the long swords are picking up the ancient agarwood. A show full of youth.

　　It can be seen from the unique appellation that from ancient times to the present, Chinese people's love and yearning for color are absolutely unique.

It's no wonder that once "Man Ting Fang · National Beauty" was broadcast, it aroused heated discussions among netizens. This is the love awakened in the blood, which came from ancient times.

CCTV "Spring Festival Gala" video screenshot

　　"This program is indeed very exciting. It uses Chinese colors to symbolize the spirit of Chinese culture, which is very meaningful." In this regard, Zhang Yiwu, a professor of the Chinese Department of Peking University and director of the Cultural Resources Research Center, believes that "Man Ting Fang·National Color" passed The dynamic performance of the dancers deduces the connotation of Chinese colors, "Chinese aesthetics has its own unique style and charm, which gives people a very good aesthetic feeling."

　　This is not an isolated glimpse.

Since its debut in the Spring Festival Gala in 2022, the dance poetry drama "Only This Green" has continued to spark "green craze".

The creation of "Only This Green" was inspired by the famous painting "A Thousand Miles of Rivers and Mountains" by the painter Wang Ximeng of the Northern Song Dynasty. While the program was out of the circle, more people began to pay attention to the traditional Chinese aesthetics behind it.

Stills.

Photo courtesy of China Oriental Performing Arts Group

　　Previously, in the 2021 Henan Satellite TV Spring Festival Gala, the dance "Tang Palace Banquet" also received many praises.

It is not difficult to find that in recent years, from the main station to satellite TV, from traditional media to new media, among literary and artistic works related to the Spring Festival, the gold content and attention of Chinese traditional cultural programs have both increased.

　　Zhang Yiwu believes that this shows that the public's aesthetic taste for Chinese-style aesthetics is getting higher and higher, and it is also related to the changes in social trends over the years.

　　"Whether it's the Spring Festival Gala or the outing of Henan Satellite TV, it is actually part of the whole trend." Zhang Yiwu said: "On the one hand, these programs consciously strengthen the performance of traditional culture; These meaningful, characteristic and unique content have become a big trend and are also welcomed by young audiences."

Tang Feng Song Yun!

Emerging social activities full of cultural atmosphere

　　During the Spring Festival, on the third day of the Lunar New Year, the "Jinghao" teahouse located in the tourist area of ​​"Linhe Ancient City" in Hezhou City, Guangxi, ushered in an endless stream of guests.

Sitting in twos and threes, with a pot of clear tea, a stove of charcoal fire, and a few plates of baked fruits and vegetables, there is not only a sense of ritual of frying soup and drinking tea, but also a sense of reunion atmosphere.

　　"I think the cultural atmosphere of the Spring Festival this year is relatively strong." The girl Huang Tao just returned to her hometown from Nanning, and invited a few friends to cook tea around the stove: "I am working in Nanning, and I want to be with my best girlfriends when I go back to my hometown. Come here to get together. Brewing tea around the stove is very popular recently, and the tea culture itself has a sense of atmosphere, which allows us to slow down the pace and have a good chat with friends.”

Make tea around the stove.

Photo by Liu Yue

　　During the Tang and Song Dynasties, the Chinese already had the elegant custom of decocting tea soup and talking at night around the stove.

In the public impression, the audience of modern tea culture is on the high side, but looking around the tea house, young faces account for the majority.

　　"In fact, people of a certain age may have a deeper understanding of traditional culture. But the positioning of our entire layout is still aimed at young people, especially the wave of young people born in the 90s and 00s." "## "Mr. Ling, the owner of the tea house, talked about his business experience: "In my opinion, in recent years, young people are particularly fond of traditional culture, and they are also keen to spread traditional culture, which shows that our cultural self-confidence is getting stronger and stronger."

　　On January 26, an e-commerce platform released a "warm" consumption report for the Spring Festival in 2023, and tea brewed around the stove was on the list; on the hot search list of an app, tea cooked around the stove surpassed national foods such as snail noodles and spicy strips , boarded the TOP3 food hot search.

This new consumption model with traditional cultural charm seems to have become the new favorite of social gatherings during the Spring Festival holiday.

A young girl is making tea by the stove.

Photo provided by the interviewee

　　"Steaming tea around the stove is a social way rich in oriental connotations. In China, meeting friends with tea is a very old tradition. Drinking tea is also an experience, a state of mind, a cultural interest, and a very important Logo.” In Zhang Yiwu’s view, the rise of cooking tea around the stove is an external manifestation of the revival of traditional culture in recent years: “Boiling tea around the stove is the same as young people’s pursuit of national fashion, national style, and Hanfu. It is also a cultural revival. part of."

The practice of intangible cultural inheritance is hot and "cultural travel

　　Thousands of fireworks at the entrance of Kuanzhai Alley; Thousands of lanterns outside Longxi City; Brilliant lights in front of Badaling; , The Great Wall at Night at Badaling, Sichuan Chengdu Sparks Festival, Shaanxi Xi'an New Year Lantern Festival and other cultural and tourism consumption have become market highlights, and "cultural tourism" has also become a major trend.

　　According to calculations by the Data Center of the Ministry of Culture and Tourism, 308 million domestic tourists traveled across the country during the Spring Festival holiday this year, and activities such as performances, exhibitions, lantern festivals, and rural "village evenings" were brilliant.

It is worth noting that 10,522 practical activities of intangible cultural heritage have been carried out in various places. Activities such as "Paper Cutting Exhibition" and "Intangible Cultural Heritage Spring Lighting Show".

On the evening of January 27th, Tianchangsong Ancient City, Jingxing County, Shijiazhuang City, Hebei Province held a number of intangible cultural heritage performances. On the evening of January 27th, folk artists in Tianchangsong Ancient City performed "Fire Meteor".

Photo by Zhai Yujia

　　Not only that, but "visiting the museum to celebrate the new year" has also become a new trend.

According to incomplete statistics, more than 900 museums in 19 provinces including Beijing, Shanghai, Guangdong, and Hubei have planned and launched more than 2,200 exhibitions and activities.

The National Museum of China "Guimao Jin'an - 2023 Chinese New Year Exhibition", the Shanxi Archaeological Museum "Distinguishing Males and Females - Exhibition of Rabbits Unearthed in Shanxi", and the Liaoning Provincial Museum "Jade Rabbit Welcomes the Spring - Zodiac Series Cultural Exhibition", etc.

Combining zodiac culture with cultural relics culture, what is displayed is "rabbit cultural relics", what reflects "year culture" and what bursts out is "patriotism".

　　In addition to travel locations, the "traditionalization" of travel clothing has also become a highlight of the Spring Festival in the Year of the Rabbit.

Men in Tang suits are handsome, girls in horse-faced skirts made in the Ming Dynasty are delicate and bright, and children in tiger hats look like festive and lovely dolls in New Year pictures.

A little girl wearing a tiger hat.

Photo provided by the interviewee

　　At the beginning of the Year of the Rabbit, the 36-year-old Chen Yu and her husband put on a full set of Hanfu to celebrate the Spring Festival, and put a tiger-headed hat on for their daughter: "In Chinese customs, the tiger-headed hat symbolizes peace and auspiciousness. So I bought it for my child before. A tiger head hat for her to wear during the Chinese New Year, it is auspicious and festive."

　　Chen Yu believes that traditional Chinese customs cannot be lost. "With the rise of China and the strength of the country, the background behind us will be revealed more and more. Chinese people are proud of their motherland and cultural background. "

　　"Clothing with ethnic charm is very attractive, and it is indeed a unique fashion." Zhang Yiwu took Hanfu as an example, "Because the Spring Festival is the most important traditional festival in China, the renewal of Vientiane marks the official opening of a new life in the future. And The connotation of traditional culture fits very well with the mood and atmosphere of the festival.”

　　"In recent years, social trends and aesthetic fashions have changed. On the one hand, after economic development, we will seek more traditional cultures of our nation and give them spiritual identity. On the other hand, these styles are indeed attractive and unique. The charm shows the unique beauty of oriental culture, which is hard to replace.” (End)