[Explanation] This year's Spring Festival, will everyone's consumption enthusiasm return?
According to the latest value-added tax invoice data from the State Administration of Taxation, during the Spring Festival holiday, the sales revenue of China's consumption-related industries increased by 12.2% compared with the previous year's Spring Festival holiday, and an average annual increase of 12.4% over the 2019 Spring Festival holiday.
On January 28, the reporter came to Beijing's Xidan business district to learn about the business conditions of the stores during the Spring Festival.
[Concurrent] Niu Tiantian, the person in charge of a restaurant
Since the Spring Festival holiday, the passenger flow has been saturated throughout the day. From the start of the meal, they have been queuing, turning tables, and waiting for a table almost all day long. The overall passenger flow in Xidan business district has recovered very quickly.
[Concurrent] Yang Jiansong, person in charge of a restaurant
During the Spring Festival, the flow of people is larger than in previous years (Spring Festival), and the turnover has also increased by about 10%.
[Explanation] The person in charge said that the passenger flow was not expected to be so high before the Spring Festival.
[Concurrent] Yang Jiansong, person in charge of a restaurant
I usually feel that there will not be so many people this year (Spring Festival), but unexpectedly there are many people this year (Spring Festival).
During the Spring Festival, the daily line up will probably reach seventy or eighty (tables) in the morning, possibly hundreds (tables), and may reach seventy or eighty (tables) in the afternoon.
[Concurrent] Yang Wenxiu, the person in charge of a restaurant
Basically, during the entire holiday this year, from the first day of the Lunar New Year to the sixth day of the Lunar New Year, there were about 300 tables lined up every day, and the highest one-day turnover rate was around 7.5, which was the highest ever.
[Explanation] In order to promote consumption during the Spring Festival, each store makes different preparations to create a festive atmosphere.
[Concurrent] Xu Xia, a clerk in a clothing store
In the Year of the Rabbit, we have launched some of our red New Year's models, especially these two models. Our brands are all sold out, and the sales of our stores also increased by 15% compared with last year (the same period).
[Concurrent] Niu Tiantian, the person in charge of a restaurant
During the Spring Festival, let’s first look at the big rabbit behind me at the door, because this year is also the Year of the Rabbit. The theme color of our restaurant is orange, and this rabbit is also painted in orange. It is a new year and a new look, and it looks more festive.
[Explanation] During the Spring Festival, the film market also ushered in a "good start".
According to data from the Beacon Professional Edition, as of January 27, the total box office for the 2023 Spring Festival (January 21-January 27) has exceeded 6.7 billion yuan.
[Same period] Yang Minghan, data analyst of Beacon Professional Edition
As of 21:30 on the evening of January 27, the 2023 Spring Festival stalls (January 21-January 27) had a roughly reported box office of 6.734 billion (yuan), exceeding the total box office performance of the 2022 Spring Festival stalls of 6.04 billion yuan. The total box office of the Spring Festival in film history is second, with a total of 129 million movie viewers, which is more than 10 million more than the 2022 Spring Festival.
The total number of sessions reached 2.6537 million.
Jiangsu Province won the provincial box office champion during the Spring Festival for the third consecutive year, and Shanghai, Beijing, and Chengdu ranked among the top three city box office during the Spring Festival in 2023.
[Explanation] Many people also choose to go out during the Spring Festival this year.
According to calculations by the Data Center of the Ministry of Culture and Tourism, during the Spring Festival holiday this year, 308 million domestic tourists traveled in China, a year-on-year increase of 23.1%; domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%.
[Explanation] The fiery consumer market during the Spring Festival has made a good start for boosting the economy throughout the year. The person in charge of the store also expressed his confidence and expectations for the new year.
[Concurrent] Niu Tiantian, the person in charge of a restaurant
In the new year of 2023, I hope that we will all have a comfortable life, be safe and happy, with delicious food on the table, relatives on the left, and happiness.
Dong Zeyu reports from Beijing
Responsible editor: [Zhou Chi]