Over 6.7 billion yuan!

At the beginning of the Year of the Rabbit, the Chinese film market ushered in a "good start".

According to statistics released by the National Film Administration on the 28th, the box office of movies during the Spring Festival in 2023 will reach 6.758 billion yuan, ranking second in the box office of the Spring Festival in Chinese film history.

The dazzling data shows the audience's high enthusiasm for watching movies and shows the huge potential of the cultural market.

　　As gratifying as "high box office" is "good word of mouth".

Chinese Movie Audience Satisfaction Survey 2023 Spring Festival stalls survey results show that the audience satisfaction score for the Spring Festival stalls is 87.1 points, which is the highest score for the Spring Festival stalls since the survey began in 2015.

Only with quality can there be weight, and only by meeting the demand can we win word of mouth.

Nowadays, with the continuous improvement of living standards and appreciation levels, people's spiritual and cultural needs are increasing day by day.

From "The Wandering Earth 2" to "Man Jianghong", from "Anonymous" to "Deep Sea"... The Spring Festival movies are "popular and well-received", which not only reflects the continuous development of my country's film industry, but also reflects people's desire for more excellent literary and artistic works. Looking forward to it.

　　General Secretary Xi Jinping emphasized: "Create more excellent works that meet the cultural needs of the people and enhance the spiritual strength of the people."

Only when there are more excellent works can the spiritual and cultural life of the people be constantly filled and enriched; when the people's spiritual and cultural life is constantly filled and enriched, more excellent works will be produced.

Aiming at the diversified and high-quality spiritual and cultural needs of the people, we will launch more high-quality masterpieces, so that more nutritious spiritual food can bring people a greater sense of cultural gain. enlightenment.

　　People's Daily