China News Service, Beijing, January 28 (Reporter Gao Kai) According to data from the Beacon Professional Edition, as of 21:30 on January 27, the box office of the 2023 Spring Festival movie will reach 6.734 billion yuan (RMB, the same below), exceeding 2022. The same period of the year.
The total number of viewers was 129 million, and the total number of screenings reached 2.6537 million.
The top three films in the box office are: "Man Jianghong" 2.596 billion yuan, "The Wandering Earth 2" 2.155 billion yuan, and "Bear Infested: Stay with me "Bear Core"" 747 million yuan.
The film market here, which has experienced a trough, will gradually recover around New Year's Day in 2023. The market recovery has led to many heavyweight works joining the lineup for the Spring Festival of the Year of the Rabbit.
In the end, the combination of 7 new films, "The Wandering Earth 2", "Man Jianghong", "Unnamed", "Exchanging Life", "The Jedi Counterattack of Chinese Ping Pong", "Bear Infested·Stay with me "Bear Core"" and "Deep Sea" has made this year's multi-year The upcoming "golden period" is more diverse than previous years, and its overall box office performance is highly expected by the industry.
After the start of the Spring Festival this year, the competition is fierce, and the overall schedule presents a pattern of "two super and many strong".
The sci-fi masterpiece "The Wandering Earth 2" lived up to its predecessor, taking the lead with grand scenes and sophisticated production, while the suspenseful comedy "Manjianghong" directed by Zhang Yimou started its "reverse decline" on January 24, and then surpassed it and occupied the top spot .
Under the leadership of "Manjianghong" and "The Wandering Earth 2", the cartoon "Bear Infested: Be with me "Bear Core" also performed well at the box office with a box office of 747 million yuan. This is also the first since the "Bear Infestation" series entered the Spring Festival. Entered the top three at the box office for the first time.
The industry believes that the rapid return of parent-child groups also shows that the impact of the epidemic has been minimal to a certain extent, and the Chinese film market in the Year of the Rabbit is expected to be on the right track.
In the fierce competition, this year's Spring Festival file also had an episode where the film was temporarily withdrawn.
On the evening of the 25th, "Chinese Ping Pong: The Jedi Strikes Back", which had only been released for two days, was announced to be withdrawn. From the fifth day of the lunar new year (January 26), it was adjusted to a small-scale screening, and the official release was postponed to February 17.
As of the evening of the 25th, the total box office of the film's screenings and pre-sales was about 42 million yuan.
To sum up the reasons for the booming box office during the Spring Festival in 2023, on the one hand, operating theaters recovered quickly. Taking the first day of the new year as an example, there were 11,544 theaters with box office revenue on the first day of the new year in 2023. 98% on the first day of the new year.
On the other hand, the overall quality of the Spring Festival films this time has been recognized by the audience. The four films "Man Jianghong", "Bear Infested: Be with me "Bear Core", "Unknown" and "Deep Sea" all appeared in the single-day box office. Fall" brilliant performance.
According to the Chinese movie audience satisfaction survey released in the early morning of the 28th?
According to the survey results of the 2023 Spring Festival stalls, the audience satisfaction score for the Spring Festival stalls was 87.1 points, a year-on-year increase of 1.8 points.
The 6 films in the schedule survey all entered the "satisfactory" range (≥80 points), of which 4 films had a satisfaction score of more than 85 points ("Manjianghong" 88.4 points, "Wandering Earth 2" 88.0 points, "Deep Sea" 85.3 points, "Bear Infested: Stay with Me "Bear Core"" 85.2 points), the number is the most in the Spring Festival over the years.
The diversified and high-quality film content of the Spring Festival in 2023 has been highly recognized by the market. With the strong support of high satisfaction, the audience's enthusiasm for sharing and dissemination is high, and the atmosphere of watching movies and discussions continues to be hot.
The industry believes that the film market here will continue to release heat through the "recovery" of the Spring Festival stalls. Although the Spring Festival holiday is over, a strong "post-Spring Festival stalls" is also worth looking forward to.