On the one hand, tourists revealed that they were taken to a restaurant by their elder brother but were slaughtered. "Four dishes cost more than 1,500 yuan"; The two news articles put two comparable experiences of tourists when traveling abroad, and put them on the hot search.

  The two news related to tourism and catering both involved a proposition: how to maintain the trust of strangers in society.

To some extent, the cultivation of this kind of social trust is not only related to the practical examination questions of reducing tourism consumption disputes, but also connected to the important issue of "boosting the consumer market and stimulating consumer confidence".

  In the dictionary of social trust, there should be no "slaughter" and "cheating".

Whether "4 dishes cost more than 1,500 yuan" is a rip-off is still to be verified. In this, whether the price is clearly marked is the key.

If the situation reported by the tourists involved is true, it may be difficult to escape the suspicion of slaughtering customers.

Since the start of the Spring Festival holiday, the routine of slaughtering customers has been exposed in many places, which is called "retaliatory slaughtering" by netizens.

  The so-called "retaliatory slaughter" is obviously a stab at consumers' trust.

As consumers' awareness of rights protection is increasing and the threshold for online exposure is lowering, any behavior of slaughtering customers is self-destructing reputation. If it is small, it will label itself as "short-sighted"; The recovery of the tourism industry and the recovery of consumption have added obstacles.

  The causal chain of social trust often presents a positive reinforcement loop.

During this holiday season, hot pot restaurants in Chengdu had a record high of 4,000 daily queues, and some restaurants in Changsha had thousands of tables.

In essence, this is the manifestation of the positive feedback effect of trust: Many foreign tourists do not hesitate to wait in long lines to eat crayfish, drink milk tea, and eat hot pot, because the reputation of those restaurants has been verified-they will pursue quality, Cherishing a reputation earns it trust, word of mouth, and that trust inspires more trust.

  If it is said that bullying customers is overdrafting and hurting trust, then the accumulation of reputation in the scene of "the 4538 tables in front are queuing up" is undoubtedly the opposite of the chaos of bullying customers, which represents the cherishing of social trust, and trust ultimately It will also become the capital of those catering companies, allowing them to reap "trust compound interest" in the snowball.

  Those who ruin trust will definitely pay the price of not being trusted.

Those who care for trust often reap the benefits of being trusted.

Between the two lies the dividing line between short-term thinking and long-termism.

  The scenes that appear in tourist catering are just microcosmic reflections of the actual social operation.

Economic and social operations also require trust as a connecting belt and lubricant, and this type of trust is usually two-way.

Sociologist Simmel said: "Trust is one of the most important comprehensive forces in society. Without the general trust that people enjoy with each other, society itself will disintegrate. Modern life is built on the trust of over the honest trust of others.”

  As far as today is concerned, society undoubtedly needs more confidence, and a major bottom support for confidence is trust, which is the mutual trust ecology.

On the premise of having the ability to consume, only if we will not be easily "routine" can we consume with peace of mind and confidence.

Therefore, in public life, there should be less fancy tricks, and more trust embedded in the scene of "the 4538 tables in front are queuing up"-after all, social trust cannot withstand the sharpening of the knife by "retaliatory slaughter".

  Chengdu Commercial Daily-Red Star News special commentator She Zongming