With the optimization and adjustment of epidemic prevention and control policies, rural tourism has become a travel hotspot during the Spring Festival holiday.
The strong local flavor is full of the taste of the year and family, so that more and more people are willing to leave the city during the holidays, return to their hometowns, or experience the lively gatherings, draw New Year pictures, post Spring Festival couplets, or feel the green mountains and rivers, Birds chirping, original ecological rural tourism is very popular.
It is reported that in recent years, the country has cultivated a number of rural tourism destinations. More than 6,000 provincial-level and more than 1,000 national-level rural tourism key villages and towns have been combined with the world's "best tourist villages" to form a rural tourism development pattern. Improvement, service quality is continuously improved, and it has become a new supply for people's better life and a new force for comprehensively promoting rural revitalization.
However, during the Spring Festival, while rural tourism continued to be popular and bright spots appeared frequently, many problems were still exposed.
For example, the development of rural tourism in some areas lacks integrity and vividness, the traces of artificial carving are obvious, and the unique style of the countryside is lost; in some areas, the products are single, and there is a lack of accompanying and derivative products; Tourist attrition rate rises.
It should be recognized that as people pay more attention to healthy lifestyles and get closer to nature more urgently, rural tourism consumption is ushering in a new period of development opportunities.
All agricultural-related scenic spots and rural tourism characteristic villages should make plans and arrangements in terms of products and marketing for different holidays. Relying on the authentic local atmosphere, we will cultivate new formats and develop new products around New Year tours, folk tours, parent-child tours, leisure tours, etc., to meet the personalized and quality needs of tourists.
It is also necessary to further optimize and improve the rural living environment, improve the functional facilities of cultural tourism operators such as homestays, farmhouses, picking gardens, and amusement parks, and continuously improve service quality.
It is difficult to leave a deep impression on people with the same rural tourism. If it is just "climbing mountains, enjoying flowers, and eating", it will easily lose its vitality in the long run and cannot meet the growing diversification and differentiation needs of tourists.
We should actively explore and establish a smart village management mechanism, improve the organization of rural tourism, create a series of brands, realize "one village, one scene", and transform rural advantages into economic advantages and development advantages.
For example, peripheral travel and short-term travel are the first markets to recover at the moment. Targeted customer groups can be targeted for marketing planning, or activities such as folk custom spring festivals, lantern fairs and temple fairs can be added to make travel more interesting and interactive, or night travel projects can be developed. Pass the festive joy during leisure and relaxation, or increase the supply of traditional handicrafts related to the New Year, such as paper-cutting, lanterns, and New Year pictures, to create a strong festive atmosphere.
Areas where conditions permit should strengthen publicity, fully display the atmosphere of the New Year, let tourists feel the taste of the New Year in the "cloud", evoke the childhood memories of tourists, and create a safe, comfortable and happy tourist environment, so that tourists do not want to leave when they come, and they will not leave when they leave. want to come.