According to the real-time data of Beacon Professional Edition, at 21:00 on January 27, the total box office of the 2023 Spring Festival (January 21-January 27) exceeded 6.7 billion, and the number of movie viewers exceeded 120 million.

　　This year's Spring Festival file presents a pattern of "two super and many strong". My "Bear Core" earned a box office of 760 million, which was also impressive.

　　Data analysts of Beacon Professional Edition believe that the good performance of the box office during the Spring Festival in 2023 is due to the rapid recovery of operating theaters on the one hand.

Taking the first day of the new year as an example, there will be 11,544 theaters with box office revenue on the first day of the new year in 2023, and the number of theaters has recovered to 98% of that on the first day of the new year in 2022.

On the other hand, the overall word-of-mouth of the Spring Festival films is good, and the scores of the 7 new Spring Festival films are all above 9.0 points.

　　This year's Spring Festival box office champion "Manjianghong" is directed by Zhang Yimou, starring Shen Teng, Yi Yanqianxi, and Zhang Yi. It is also the dark horse of this Spring Festival file. It has become the highest-grossing movie released by Zhang Yimou in mainland China. work.

Long before the official release, "The Wandering Earth 2" had a higher number of people who wanted to watch it, the proportion of film schedules, and the pre-sale box office were higher than "Man Jianghong".

On Lunar New Year's Day, "The Wandering Earth 2" had 115,000 screenings on the first day, accounting for 27%; "Man Jiang Hong" had 110,000 screenings on the first day, accounting for 25.6%.

Until the third day of the Lunar New Year (January 24), the box office of "The Wandering Earth 2" was overtaken by "Man Jianghong", and it remained until the last day of the Spring Festival.

　　According to Sun Jiashan, an associate researcher at the China National Academy of Arts, the biggest advantage of "Man Jianghong" is that it is approachable and does not show off skills or show off.

This is also a feature of this year's Spring Festival file. These films are not like the past that always stay in narrative pleasure, including the sense of intellectual superiority indulging in the narrative structure, but are very down-to-earth, between art films, commercial films and main theme films. A good balance has been found.

"Manjianghong" takes the excellent traditional Chinese culture embodied in poetry as the keynote of the whole film, which is also the "greatest common denominator" of the box office. In recent years, variety shows such as the Chinese Poetry Conference have also laid a good foundation.

At the same time, the comedians carefully selected in the film are very acceptable to ordinary audiences.

　　The runner-up of this Spring Festival file, "The Wandering Earth 2" is a sci-fi film directed by Guo Fan and starring Wu Jing, Andy Lau, and Li Xuejian.

As early as the Spring Festival in 2019, its sister film "The Wandering Earth" ranked fifth in the box office of Chinese film history with a box office of 4.688 billion yuan, opening the first year of Chinese science fiction films.

After four years, the second part is on the Spring Festival file again, and "The Wandering Earth 2" is bound to attract much attention.

However, it seems that his 2.19 billion box office is far less than the first one. As for how much room for improvement in the follow-up, we can wait and see.

　　Industry insiders pointed out that the success of "The Wandering Earth" was due to the right time, place and people. At that time, there was no such strong opponent as "Manjianghong" in the same period, and the demand for sci-fi adaptations at that time had never been met.

But the performance of "The Wandering Earth 2" has exceeded expectations.

　　The third runner-up "Bear Infested: Stay with Me "Bear Core"" also "countered" on the second day of the Lunar New Year. On that day, its daily box office surpassed "No Name", and it has maintained its third position since then.

This is the ninth film in the "Bear Infested" series, and it is also the most popular family-themed film in the Spring Festival.

Chen Jin analyzed that this is the first time since the "Bears Infested" series entered the top three at the box office during the Spring Festival. The rapid return of the parent-child group also shows that the impact of the epidemic has been very small. The Chinese film market in the Year of the Rabbit It will also officially get rid of the impact of the three-year epidemic and get back on track.

　　There are also some small episodes in this Spring Festival file.

On the evening of January 25th, "Chinese Ping Pong: The Jedi Counterattack", which was only released for two days, announced the withdrawal of the archives. It was adjusted to a small-scale screening from the fifth day of the first day (January 26th), and the official release was postponed to February 17th.

As of the evening of January 25, the total box office of the film's screenings and pre-sales exceeded 40.88 million yuan.

Regarding the reason for the withdrawal, the producer stated in the announcement: "Due to major mistakes and serious deficiencies in the decision-making, preparation, and promotion of the publicity and distribution team, the film fell into a particularly passive situation during the Spring Festival."

　　Regarding the overall performance of this year's Spring Festival, Sun Jiashan believes that in addition to the strong film lineup, the optimization of epidemic prevention policies has also brought about a sharp rebound in cultural and entertainment consumption during the Spring Festival, which has brought considerable benefits to the film market.

　　Sun Jiashan told the first financial reporter that the Spring Festival has always been the most interesting time of the year, and the popularity of the box office during the Spring Festival has also caused a strong "siphon effect" of the time.

In other words, except for the Spring Festival, the other schedules in the first half of the year did not form the box office agglomeration effect that should be a stable schedule.

Because there are at most only a few small time slots between the Spring Festival file and the summer file, such as the Qingming file, May 1st file, and Dragon Boat Festival, a slightly more invested film will not easily choose a small time frame, and the insufficient supply of film production capacity caused by the epidemic has magnified this structural problem.

　　Author: Jie Shuyi