Why are so many women stripping down for a cause?

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To protest the invasion of Ukraine, to support the fight against cancer (a classic), to support the adoption of dogs, against the use of fur, to vindicate one's own curves, to vindicate menopause... The contemporary reasons for the nude - 95% of the time female - are multiple and are often related to a 'good cause'.

Getting naked for the

for example, against

is almost an honor, a symbol of prestige, irrefutable proof that you are a fully aware celebrity.

The last to do so, the actress

who prefers to "go naked to wear wool" in the promotional image for which she has collaborated with the paradigmatic NGO.

And because?

Why is it necessary to get naked to support a cause?

And vice versa, why do you need a reason to undress?

As if doing so certifies the relevance of the nude, otherwise inadmissible.

From naked because yes to naked so that

In the 70s and 80s, for example, the

was for no reason, it claimed itself, in a joyous celebration of eroticism, for example on the mythical cover of

Today it seems that you have to 'wash your image' with some

to make it

Thus, it turns out that in all female nudes (in favor of a cause) there is an underlying idea of

I do this, which is unacceptable, which is prohibited, which complicates my life, to achieve a much greater good than to satisfy simple curiosity. that awakens my naked body to men.

The paradox is that if the nude attracts so much attention, if it manages to make audiences go crazy and blow up social networks -like when

decides to take a nude selfie in front of a mirror just because-, it is not because she has loaded a new meaning in solidarity... No. It is because it continues to be a transgressor, because it excites a desire -the masculine one- that it supposedly should not excite, which contributes to perpetuating the idea of ​​the female body as an object.

And chimpún, return to the starting box.

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Alibis of the most artistic

In her highly entertaining documentary 'The Nude in Art' (you can currently see it on Filmin), the specialist in the ancient world,

says that the nudes we see in museums are, in the end, "an alibi to satisfy the masculine desire".

To illustrate this idea, Beard gives the example of the very famous painting 'The Origin of the World' by

(that little work painted in 1866 that is a frontal plane of a woman's pubis) that in order to lean towards "the right side of the blurring the line between art and pornography," says the art historian, is on display in a major museum and has a serious title.

"We don't know exactly when it got that title and it wasn't necessarily named by Courbet, but think about how differently we would see it if it was titled, I don't know, 'Jeanette's Cunt,'" she says half jokingly but very seriously.

Are nudes for PETA, for the fight against melanoma or, like

on Instagram, in favor of the Friendly House LA organization, another alibi to satisfy male desire?

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The art historian

('The restless gaze', ed. Temas de Hoy) shares her opinion with Beard: "I agree with her about the implications of the male gaze and desire in the female nude, and I would also add another layer to the problem: that of continuing to

as a

believe that behind these types of initiatives the idea continues to germinate that the female body is a consumer good, an object, and therefore is highly normalized

to these extremes.” For Tenenbaum, there isn't much of a difference “between cheesy ads for dealerships using women to sell cars and using female bodies to draw attention to legitimate causes;

although the purpose is not the same, the substrate is just as misogynistic".

Nudes for double-edged marketing

For its part, the NGO dedicated to the defense of animals thus justifies its use of celebrity nudes: "PETA believes that women -and men- should be able to use their own bodies as political statements. Like

who rode naked on a horse to protest taxing the poor in the 11th century, PETA knows that

are sometimes necessary to get people talking about issues they might otherwise prefer not to think about."

Ok, but... isn't it possible to ask next if what PETA, the progressive PETA, is doing with these types of actions is contributing to maintaining the 'status quo' of the female nude where it has been anchored for centuries?

The singer Pink in a PETA campaign.PETA

They continue their argument: "The smart and generous men and women who pose 'nude' for PETA choose to do so because they support the cause and want to take action to help animals. For example, model

who has a degree in Naturist Biomedicine and Nutrition, she chose to pose nude for PETA's 'Vegans Are Red Hot' ad because her body has benefited from healthy plant-based foods and she wanted to promote healthy vegan living.” Well, ok, so we're accepting octopus.

Between authenticity and exhibitionism

But, what about those who decide to pose nude, especially nude, to defend whatever?

What moves them?

We asked Katja Eichinger, author of 'Fashion and Other Neuroses' (Plankton Press), about the topic: "In the age of digital consumerism, the days of the

when we could name a political movement based on the clothes people worn or not worn, they ended. All those 90's supermodels posing nude for PETA and a few years later with models in fur coats... Behaving like that just makes them look silly. I guess we have to be real. Celebrity doesn't It's a matter of saints; one way or another there is always a Faustian deal involved."

Former Miss Universe Dayanara Torres in a campaign for the prevention of melanoma.MRF

In fact, reflects Eichinger, part of what makes celebrity culture fun "is that we see them struggling to strike a balance between

and

or between self-

and

for a cause. We tend to to be indignant when they fail, just as we tend to be indignant at our parents' failures. They unleash in us that uncomplicated self-righteousness that only children can indulge in. Yet there is a degree of pleasure in that kind of indignation. In short, there is no easy answers to this question.

Well, with that we are left, with the fact that the female nude continues to be, despite the time that passes, much more controversial than an aesthetic issue.

Courbet knew it and you, who have read this article to the last line, know it, and I, who have written it up to this final point for a reason.

Shut up, no, we're missing something.

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