The long Spring Festival holiday is drawing to a close, and this year's Spring Festival film market has finally ushered in a long-lost "turnaround".
According to data from Beacon Professional Edition, as of 22:02 yesterday, the total box office (including pre-sales) of the Spring Festival stalls has exceeded 6 billion yuan, and the number of movie viewers has exceeded 100 million.
Among them, the two films "Man Jianghong" and "The Wandering Earth 2" produced in Beijing led the market with 2.274 billion yuan and 1.929 billion yuan, while the box office of the other four films also exceeded 200 million yuan.
Variety of types to meet the different needs of audiences
"This is already the fifth film I watched during the Spring Festival this year." Audience Wenmin told reporters.
Yesterday afternoon, the ticket hall of Chaoyang Joy City branch of Jinyi International Cinema was full of people. Wen Min and his wife brought their 6-year-old son to watch the movie. "" "Bear Infested: Stay with Me "Bear Core"" four films, today we are going to watch "No Name" directed by Cheng Er, I like the history of the Republic of China very much, and I am also a fan of Tony Leung. I have been looking forward to this film for a long time, and finally You can see it."
"I just came back early from my hometown this morning, and I went straight to the cinema in the afternoon." At the CBD store of Wanda Cinemas, audience Min Chen told reporters that his hometown is a county town in another city and there is no IMAX theater. It’s so rich. What I want to watch the most are "Manjianghong", "Deep Sea" and "No Name". Especially "Deep Sea", the trailer is very gorgeous and romantic. Such movies can only be enjoyed on the big screen. I watched "Deep Sea" one time, and I plan to watch the other two tomorrow."
"We were very optimistic about the Spring Festival file from the very beginning, because this year's Spring Festival file these films are very strong, and have a variety of styles and genres." Mao Yin, store manager of Chaoyang Joy City Branch of Jinyi International Cinema, said, In the first file, the studio has done a lot of preparatory work in advance, "We have deliberately increased the manpower, and some employees have canceled their vacations. We have made comprehensive inspections and preparations in terms of disinfection, fire protection, and safety, just to give the audience a better experience. Good viewing environment."
Well-produced so that the audience voluntarily second brush
"This is the second time I've watched "The Wandering Earth 2"." The audience Chen Xi said, he is a fan of science fiction movies, "I watched "Avatar: The Way of Water" a while ago, although the special effects are very powerful, but the plot The aspect is weak, so I am looking forward to "The Wandering Earth 2" even more. After watching "The Wandering Earth 2" on the third day of the Lunar New Year, I found that the special effects of the sequel have improved a lot, and the plot has more depth, but I have some details. I haven’t figured it out yet, so I’m doing the second one today. I’m really proud of the progress of our domestic sci-fi movies.”
Film critic Sha Dan was very excited after watching "Deep Sea", "The 'Particle Ink' technology is handled very well, eliminating the boundary between animation and live-action movies. I was very moved after watching it. This is a complete emotional release. It is full of humanistic care. In my opinion, it is an affectionate comfort to the hearts of filmmakers and even the audiences across the country."
"This year's Spring Festival movies are very well-produced and full of sincerity." Manager Zhang of Daliao International Film City said, "Needless to say "Man Jianghong" and "The Wandering Earth 2", even the cartoon "Bear Infested" The special effects of "Stay with Me "Bear Core" are also very well done. Judging from our studio, many parents bring their children to watch it. At present, the box office of this film is expected to exceed 1 billion yuan."
Fares drop, "increasing volume without price increase"
"This year's Spring Festival stalls market can be described as exciting." said Chen Jin, a data analyst of Beacon Professional Edition.
He is responsible for collecting and analyzing the daily box office data, "I feel that there is good news coming out every day. Especially this year, the box office reported 1.123 billion yuan on the third day of the Lunar New Year, surpassing the 1.111 billion yuan box office on the second day of the Lunar New Year. The decline has also ignited the passion of the market." He analyzed that such good results can be achieved on the one hand because the impact of the epidemic is gradually eliminated. There are 11,536 theaters with box office revenue on the first day of the Lunar New Year, and the number has recovered to 98% of the same period last year. More importantly, this year's Spring Festival movies generally have a good reputation, especially "The Wandering Earth 2" and "Manjianghong" Taopiaopiao scores are as high as 9.7 points and 9.5 points. reason.
"Man Jianghong" performed the most bravely. The box office of the film continued to decline in the third and fourth days of the Lunar New Year, becoming the biggest dark horse in the market this year.
"Bear Infested: Stay with me "Bear Core"" broke the box office record of the first day of the Spring Festival animation held by the previous work, and the current total box office is 620 million yuan.
In addition, the average ticket price for the Spring Festival this year has also dropped significantly.
Taking the first day of the Lunar New Year as an example, the average ticket price is 53.2 yuan, which is 2.9 yuan lower than the same period last year.
The total number of people on the first day of the Lunar New Year reached 25.39 million, almost the same as last year.
The average number of people per game has increased significantly from 46 per game in 2022 to 57 per game. Considering that the average film length of this year’s Spring Festival film has reached an unprecedented 130 minutes, and the ticket price has dropped for the first time since 2016, it can be said that The real deal is "increasing the volume without increasing the price".
Excellent quality suitable for long-term screening
"This year's six new films for the Spring Festival are very suitable for long-term screening, because they are of excellent quality." Mao Yin believes that many people have returned to their hometowns or traveled during the Spring Festival this year. After returning from the holiday, cinemas are still their first choice. "I believe The post-holiday market will surprise people.”
"This year's Spring Festival file is really a good start for the Chinese film market in 2023." Manager Zhang of Daliao International Cinema said excitedly.
With this hot popularity, in February, with Marvel's two new films "Black Panther 2" and "Ant-Man and the Wasp: Quantum Frenzy" being finalized one after another, plus the just-announced withdrawal of " Chinese Ping Pong Jedi Strikes Back" is rescheduled for February 17th, "I believe this enthusiasm will definitely be passed on to next month."
Our reporter Wang Jinyue