An Emirati young man launches a project that competes with the highest quality standards
Muhammad Hamza.. An inspiring journey with healthy products and vegan cheeses
Muhammad Hamza advises ambitious youth to say: “Do not imitate anyone and do not care about the words of the frustrated.”
Photography: Patrick Castillo
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"Do not imitate anyone and do not care about the words of the frustrated".. Golden advice given by the Emirati entrepreneur, Mohammed Hamza, to everyone who intends to take the first step in the path of achieving his dreams, as the owner of the idea of the "Amadal" project confirmed to "Emirates Today", that the experience is fraught with dangers, But it is worth discovering, stopping at many distinguished stations that have enriched his career in the field, since the inception of his innovative local project, which he later expanded to succeed in creating an Emirati brand specialized in “granola” and the manufacture of “vegetarian cheeses” with special and natural standards 100%. %, which opened up horizons of excellence for him locally, after the new brand succeeded in dedicating the experience of its organic products and spreading it on a large scale among wide segments of the public in the Emirates.
healthy lifestyle
On the idea of the project and the reasons for its establishment, the Emirati Mohammed Hamzah referred to his long-standing and deep-rooted interest, with all his family members, in healthy eating options in general, especially the morning "granola" meal that they prepared within the scope of their small family and enjoyed distributing it, by virtue of the ancient Arab traditions of generosity, to the family. And relatives and neighbors, stressing by saying, “With the passage of time, the tastes and quality of the granola that we prepared manually, relying on completely organic ingredients, attracted everyone who tried it.”He added, “After noticing everyone’s interest in granola, I came up with the idea of expanding the product experience in a more professional way. With the passage of time, the step of establishing a specialized commercial project outside the borders of the family came. specialized in preparing and selling various (granola) varieties with its old (classic) taste and a series of other innovative flavors to satisfy the desires of its lovers, most notably the delicious chocolate component and authentic Emirati cuisine options such as dates and cardamom that were not previously available in the market.
Reliable products
The success of the "Granola" project opened the appetite of entrepreneur Mohammed Hamza to think about expanding his project in Dubai, after he had opened a successful Mexican restaurant project in "Umm Al Quwain", which prompted him to think about acquiring a new place and allocating a large part of it to prepare His healthy morning recipes.
From here, “Amadal” set out at a slow and steady pace in the healthy and organic food market in the UAE, dedicating an innovative experience in the field, and constantly renewing access to coconut granola, thyme and salted caramel.
Mohammed Hamzah commented, “Dubai is a global city open to investment and commercial opportunities, and perhaps this is what drives us to constantly develop and diversify our brand’s products in a way that satisfies lovers of healthy foods. Reliable local honey such as Emirati Sidr honey or organic “maple” syrup that is imported from Canada.
Journey challenges
Regarding the most important challenges he faced, Hamza stressed that satisfying the local connoisseur in the Emirates is not an easy task at all, especially with the presence of more than 200 different nationalities and cultures, each of which is characterized by special food habits, saying, “The matter is without a doubt, it requires adventure and ability.” On the permanent sacrifice of social life to pursue the smallest details of the project.
Regarding the most important recommendations and advice that the Emirati, Mohammed Hamzah, made based on his long experience in the field, he said, "From my experience, I advise those applying for a special project not to listen to frustrated people, to be positive, have a strong will, and work hard to reach the goals."
And the owner of “Amadal” pointed out that the new Corona pandemic has made a clear difference in the mass taste and food choices of many, as the tendency of many during the experience of domestic isolation, whose features were clearly felt during the period of the pandemic and domestic isolation, which witnessed a doubling of sales, to follow a lifestyle. Healthy and relying entirely on healthy eating, and this was evident in the doubling of the demand for healthy “granola” products in “Amadal” due to everyone’s clear understanding of the value of maintaining health and the importance of taking care of it permanently.
Vegan cheeses
Muhammad Hamza's ambitions did not stop at the limits of offering nutritional and balanced morning meals to maintain health, but rather went beyond him to integrating the idea of producing vegan cheeses, which also witnessed success and clear public demand, thanks to its main reliance on completely organic products and their complete absence. Of lactose and milk derivatives, which many found an opportunity for them to adopt a healthy diet that protects them from diseases.
In this regard, Hamza commented, “Because of my work in the field of Mexican restaurants, I used to receive many requests about vegan cheeses, and with time and the demand for them increased, I rushed to discover vegan cheeses and adopt their preparation not only with innovative flavors such as thyme, olives, hot pepper (jalapeno) and (sauce) Indian chutney, but with ingredients prepared from the finest types of cashew nuts.
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