China News Service, Beijing, January 23 (Reporter Gao Kai) According to the data of Beacon Professional Edition, as of 16:00 on January 23, the total box office (including pre-sale) of the 2023 Spring Festival stalls has exceeded 2.5 billion yuan (RMB, the same below) .

　　Statistics show that while the average movie ticket price has dropped from 56.1 yuan on Lunar New Year’s Day last year to 53.2 yuan at present, the box office on Lunar New Year’s Day this year achieved 1.352 billion yuan, recovering to 93% of last year’s figure.

It is particularly worth noting that the total number of movie viewers on the first day of the Lunar New Year this year reached 25.39 million, which is almost the same as the 25.94 million on the first day of the Lunar New Year in 2022. field.

　　In this regard, Chen Jin, a data analyst of Beacon Professional Edition, analyzed that, on the one hand, due to the rapid recovery of the market, the number of operating theaters with box office revenue reached 11,469, and the number recovered to 97% of the first day of last year.

On the other hand, judging from the current ratings and word-of-mouth ratings, the 6 new Spring Festival films that have been released are of considerable quality, and among them are "The Wandering Earth 2" and "Man Jianghong".

　　Chen Jin pointed out that in terms of the film structure, the current Spring Festival file has formed a situation of "two super and many strong". Very close, "The Wandering Earth 2" won the box office champion on the first day of the Lunar New Year with 478 million yuan, followed by "Man Jianghong" with 404 million yuan.

　　Chen Jin believes that judging from the box office competition trend of Spring Festival films over the years, which film will be the top box office in the next three days may determine who is the final winner.

　　The other four films in the current schedule also have outstanding performances. The cumulative box office of "Bear Infested: Be With Me "Bear Core", "Unknown", "Deep Sea" and "Exchange Life" have successfully exceeded 100 million.

　　In particular, Chen Jin pointed out that "Bear Infested: Stay with Me "Bear Core"" broke the first-day box office record of the Spring Festival animation held by the previous series, and is expected to surpass the final box office breakthrough of "Bear Infested: Return to Earth" last year. 1 billion mark.

He believes that the increase in parent-child audiences also reflects that the audience has basically returned to the movie-watching mentality before the epidemic, and the market has "returned to the past" to a certain extent.

　　"To sum up the above data, on the whole, this year's Spring Festival file can be said to be full of flowers. We expect this good start to lead the annual film market to return to the prosperity and development before the epidemic, and drive the recovery of the entire link from the upstream production end to the cinema projection terminal industry. Confidence." Chen Jin said.

(Finish)