Chinanews.com, Huangshan, Anhui, January 22, title: The New Year is celebrated in the homestay, and the Huangshan homestay industry leads the tourism industry
author wango
Eat tin grid tea for New Year greetings, make jade rabbit lanterns with bamboo strips, cut window grilles, write couplets, eat peaches... On January 21, the New Year’s Eve of the Year of the Rabbit, tens of thousands of tourists from all over the country chose to go to the homestays in various districts and counties of Huangshan City, Anhui Province welcome the Lunar New Year.
In Shiting Huayi B&B, traditional Anhui operas such as "Hujiazhuang" and "Flooded Seven Armies" were staged in turn in the B&B. Tourists dressed in Hanfu went around to check in and experience the poetic and picturesque atmosphere that spanned the Ming and Qing Dynasties.
On the first day of the Lunar New Year, tourists and members of the Lantern Team dance rabbit lanterns in Yuemao, Hongcun, Yixian County.
Photo by Fang Long
At Moye B&B in Old Street, the butler tells the story of Huizhou ink to tourists at 8 o’clock every day. From theory to practice, children and parents can not only have a happy parent-child time, but also learn about the history of Huimo that has been passed down for thousands of years, and deeply feel the infinite culture of Huizhou. charm.
Huangshan City is a tourist city with world influence, and it is also a representative city for the development of the homestay industry in Anhui Province. The total number of homestays in this city accounts for nearly two-thirds of the entire province.
New Year atmosphere in Huangshan City, Anhui Province.
Photo by Fang Long
Wu Xiaosheng, director of the Huangshan City Culture and Tourism Bureau, said on January 22 that in the post-epidemic era, people's travel methods are gradually changing from sightseeing to leisure travel.
As a characteristic and personalized accommodation product of the tourism industry, homestays are an important supplement to star-rated hotels and social hotels. In recent years, the integrated economic ecology of "homestay +" in the tourism market is emerging.
According to incomplete statistics, as of now, there are about 3,215 homestays in Huangshan City, which have created employment for more than 50,000 people and increased their income by an average of nearly 20,000 yuan (RMB, the same below), becoming a fast-growing pole of rural tourism in Huangshan City.
The development of homestays has made an important contribution to the revitalization of the countryside, driving an average annual comprehensive tourism income of nearly 2 billion yuan.
In 2022, Huangshan City's B&B inns will receive more than 200,000 overnight tourists, with an annual operating income of more than 1.5 billion yuan, and the annual operating income of boutique B&Bs will reach 300 million yuan.
It is understood that the "14th Five-Year" Tourism Industry Development Plan issued by the State Council included Huangshan City in 25 key tourist cities across the country.
The Eleventh Party Congress of Anhui Province clearly supports Huangshan City in building an ecological, international, and world-class leisure and vacation destination city with high standards.
"The 14th Five-Year Plan for Tourism Development in Anhui Province" identified Huangshan City as one of the two major centers of tourism development in the province, creating a bridgehead for internationally renowned tourist destinations.
The "14th Five-Year Plan for the Construction and Development of the Southern Anhui International Cultural Tourism Demonstration Zone" clearly takes the "Great Yellow Mountain" as the core, and builds a new development pattern of "the moon shines on the three stars, and the three stars support the moon".
In 2020, Huangshan City issued the "Huizhou B&B Quality Improvement and Incremental Action Plan (2020-2022)", which further promoted the development of Huizhou B&B, and successfully held the 2020 Anhui B&B Conference and the 2021 China Huangshan B&B Conference.
The "Huangshan City B&B Industry Development Plan" pointed out that the B&B group in the Anhui Cultural Circle where the B&B is located in Huangshan City is one of the eleven B&B groups in China, and it is also the only B&B cluster with the theme of Hui culture.
Wu Xiaosheng said that the brand effect and solid foundation of Huangshan Cultural Tourism, the location advantage and the significant improvement of major transportation, coupled with the continuous support of rural revitalization and national policies, the upgrading and iteration of the consumer market and the diversification of tourist needs, are the key factors for the Huizhou homestay under the epidemic situation. The growth against the trend has injected a steady stream of momentum.
Against the backdrop of the implementation of the national rural revitalization strategy, the development of Huangshan B&Bs has flourished and its brand influence has continued to expand.
Many local farmers and young people returning to their hometowns have actively changed their careers seeing the prospect of homestays.
Urban white-collar workers, investors and literary youths are also vying to enter the field of homestay.
Homestays in Huizhou have become a hotspot for various capitals to pursue investment, and a number of high-end rural holiday homestays such as Wumingchu, Shudetang, and Weixiyuan have flourished.
B&B has surpassed the single function of "living", and has become a new type of leisure and vacation product and a new business model of "B&B +" fusion economy.
Night view of Hongcun Village, Yi County, one of the homestay groups in Huangshan City.
Photo by Fang Long
In addition, relying on rich tourism resources, unique historical culture and excellent ecological environment, Huangshan City's homestays are increasingly showing strong individual characteristics.
With the development of global tourism and the upgrading and iteration of the consumer market, a large number of boutique homestays pay more and more attention to the supply of spiritual aspects such as cultural beauty and lifestyle experience, and pay more attention to the emotional resonance of consumers and the improvement of satisfaction. Multi-form, multi-dimensional personalized development.
At the same time, a large amount of industrial and commercial capital has entered the market, and competition has intensified, which has promoted the agglomeration and clustering of homestays in Huangshan City.
The layout of "surrounding mountains, lakes, rivers and scenic spots" and "entering cities, towns, villages and blocks" has begun to take shape.
Hongcun and Xidi in Yixian County, Liyang and Laojie in Tunxi District, the ancient city of Shexian County, and a group of homestays along the Xin'an River show spatial agglomeration and cluster development.
Huangshan City has always had the superposition of the four major advantages of culture, ecology, nature and tourism, and the aggregation of the five major values of space, economy, ecology, culture and aesthetics.
Wu Xiaosheng said that in the next step, Huangshan City will adhere to the high-quality development of the homestay industry, will plan to lead the optimal layout, and promote a strong brand as a whole.
Accelerate the formulation and promulgation of the first "Huangshan City Homestay Promotion and Management Regulations" in Anhui Province, and actively strive to create national-level tourist homestays; cultivate homestay management talents through the "invite in" and "go out" methods, and explore the directional training model for homestay housekeepers , establish a talent pool for homestay management and operation, and improve the quality of employees.
Relying on market logic, capital strength and platform thinking, strengthen double recruitment and double attraction, continue to enrich the diversified business forms of homestay, promote new consumption of homestay economy, and strive to make Huizhou homestay the best space for fast-paced modern people's spiritual rest, and help create a modern atmosphere. A creative and fashionable high-end modern service industry gathering area.
"Huangshan homestay, you can see the mountains and the water, remember the nostalgia, arouse the sentiment, let go of fatigue, and accommodate the feelings..." Mr. Wang, a tourist from Hefei, said.
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