The question of the feasibility or economic gains that Qatar will reap in the future from organizing the World Cup, and the extent of the success of its mathematical model, is often raised. I say that it is not a mathematical model in the literal sense of the word, but rather an ideal model for the application of soft power.
In my opinion, Qatar's goal this time was not purely investment as much as it was to gain the ability to influence through soft power, and this is very similar to its successful model that it implemented before that in Al Jazeera.
Qatar's impressive success is not only in organizing a major global event in which it has proven its capabilities, but it is also a victory for the system of values and morals represented by the Arab-Islamic civilization over the Western model.
However, Qatar is now able to undertake projects that gain soft power and at the same time invest, such as its other sports investments and foreign investments in Europe and other parts of the world, as well as Qatar Airways, which remained flying in the sky during the Corona period, while most of the global airline fleets were stationed on Earth.
The goal at the time was not economic as much as it was geoeconomic, that which uses the economy wisely to achieve political goals and gains, including keeping the name of Qatar present on the world stage, strengthening its geopolitical relations, and influencing decision-making circles through these investments, to achieve Qatar's national interests, which is A very legitimate goal and practiced by many countries of the world.
The same applies to the organization of the World Cup, as it was not only economic, otherwise it would have been useless if we take into account the amount of Qatar’s expenditures on organizing the tournament, while setting aside the implicit gains achieved by completing a developed infrastructure due to the tournament aside, the goal was to maximize soft power. For Qatar, which I can almost say has reached its climax by organizing the World Cup, which supposedly reflected the height of Qatar's rise so far.
And if the question that we must ask now, looking forward to the future, is: Has Qatar succeeded in that?
I say: Yes, it worked.
At least in the short to medium term, and we leave the answer to success in the long term and its other effects to time, as they cannot be judged now.
The championship has succeeded in placing small Qatar geographically on the world map, and in working to dismantle the distorted stereotype about Arabs and Muslims to a large extent, but this needs to be built on and continued, not by Qatar alone, but with others who are supposed to be interested in this matter. The Arab and Islamic countries, Qatar provided a successful model that should be emulated, and it threw the weight of its Arab-Islamic heritage and civilization in order to achieve this, and if it responded to Western pressure and wore a dress other than the dress of its authentic values, culture and authentic civilization, it would not have achieved what it wanted.
The triumph of the values paradigm
Qatar's impressive success is not only in organizing a major international event in which it has well proven its capabilities, but it is also a victory for the system of values and morals represented by the Arab-Islamic civilization over the Western model.
Perhaps this is the reason for the West's tension and the intensification of its frantic campaigns with the approaching tournament, as if they suddenly woke up discovering that Qatar will organize the tournament!
These campaigns that I launched - such as talking about human rights, workers, homosexuals, and others - were nothing but a crude expression of this shock, a shock from imagining that when the decisive moment came, those Arab Muslim countries would not be able to fulfill the promise, suddenly they realized what it means to be an Arab Muslim country The focus of the whole world's attention.
The truth is that Qatar's organization of the tournament was known in advance for more than a decade, but perhaps the surprise was the way in which Qatar would organize the tournament, as if it was hoped that these pressure campaigns would force Qatar to change its position and abandon its value and civilized model while organizing the tournament, because they knew perhaps that confrontation and comparison The Western model will fall in the eyes of many, with its consequences and indications of the decline of Western civilization, the challenge of its leadership in the world, and the rise of the Islamic civilization again.
What must also be taken into account now are the priorities, by which I mean here the balance between projects whose aim is to enhance and develop soft power without neglecting the good investment in hard power.
Future challenges: consistency and sustainability
This achievement of Qatar poses two main challenges: consistency and sustainability.
Consistency means “free from contradictions.”
The first factor that will help the continuation of this success is that our projects are always implemented in a way that is consistent with our values and our civilization without contradicting ourselves, and not responding at any moment to any form of pressure that may be exerted on us, and being vigilant. Permanent when this pressure takes many forms.
The second issue is "continuity". Preserving what has been achieved requires continuity and permanent maintenance
. Standing up after a successful project may necessarily mean starting to decline again, and those projects must be continued and care must be taken to good planning and impressive implementation that helps to stay in the same position. In which Qatar has placed itself, this is what certainly helps in making this state of success a real one, like someone who builds blocks on top of each other in the serious Arab civilizational construction.
And if the target here is the West, the cost to be paid for consistency and continuity will be very high in most cases.
What must also be taken into consideration now is the priorities, by which I mean the balance between projects whose aim is to strengthen and develop soft power without neglecting good investment in hard power, as both are the pillars of any renaissance and civilization.
Soft power can be costly, of course, as well as maintaining its sustainability and influence. Therefore, gains and costs of all kinds must be constantly evaluated and weighed.
Western view and assessment
The West has become accustomed to weak memory, and if we add to it its racism and arrogance, then this means denial of victory and denial of defeat. Success, he became angry, and only one thing would satisfy them, which is abandoning our values, religion, heritage and civilization, and we become followers of them, co-ordinated with what they dictate to us, and if we respond, what is the value of that victory then .. Will it be in this case a victory for us or for them?
At that time, we must not care too much, or waste effort and money trying to change their view of us. There are emerging and non-rising peoples of the earth who are first, more fair, accepting, and open to the other and their culture, and less racist than the West.
This has been proven in the Qatar Championship, and the global changes are proceeding to change the prevailing conditions to the detriment of the West in any case.
But at the same time, we must not forget that this victory will have many reactions, and Qatar will be fought, and it must expect and prepare for it, not only from the arrogant West but also from the hypocritical Arab lackeys of the West. For the nation, however, their only benefit is that they are like a thermometer, and the more intense their wailing, I know that this is an indication of success.
In order to preserve Qatar’s success and push it forward as represented by its moral and value model, diversity must also include other fields, such as culture, tourism, investment, economy and others, in order to give strength and credibility that it is a country worthy of creating a civilization at all levels.
Qatar has gained from both sides, in front of its opponents abroad, and the conservatives at home, who had some fears, of concessions that might prejudice values or sovereignty, or the like, even if it was temporary, and everyone outside and inside could not but admiration and respect, and raised the hat and headband.