On the dark blue Helan Mountain, the gurgling spring water flows out of the valley, and after the baptism of the cold winter frost, a natural ice waterfall is formed.
Under the bright sunshine, ice waterfalls, petroglyphs, and overlapping peaks form a strange beauty where ancient culture and nature complement each other. People take pictures and play here, and the laughter brings out the joy of the New Year...
"Recently, there are thousands of tourists in the scenic spot every day, and the peak is more than 2,000. The popularity is beyond expectations. It is estimated that there will be more people during the Spring Festival!" said Li Wenjing, deputy director of the marketing department of Yinchuan Helanshan Cultural Tourism Investment and Development Co., Ltd.
The Helan Mountain Rock Art Scenic Spot has prehistoric historical and cultural resources and rich natural resources. It is a national key cultural relic protection unit, a national 4A-level tourist attraction, a place for traceability of Chinese culture, and a permanent venue for the International Rock Art Summit.
The "cold" rock paintings usually don't have many tourists, but in this winter, this scenic spot has become the most popular among all the scenic spots in Helan Mountain.
This is due to the fact that the scenic spot, through a new perspective, deeply excavated the tourism highlights of the combination of "ice, snow and mountain peaks" in the petroglyphs of Helan Mountain in winter, and created a new image of winter experience tourism in the scenic spot.
"We thoroughly implement the cultural relics protection policy of 'protection first, strengthen management, tap value, effectively utilize, and make cultural relics come alive', adhere to the development orientation of 'magnificent Helan, ancient rock paintings, art treasure house, leisure resort', and deepen the value of rock paintings Excavation and interpretation, taking the ice waterfall project as the entry point, explores a new model suitable for all seasons of tourism." Hu Zhiping, director of the Rock Painting Management Office of Helan Mountain, introduced.
The reporter saw that in addition to the natural ice scenery and ice waterfall, the scenic spot also combined the profound cultural heritage of the scenic spot and the unique shape of the strange peaks, artificially poured ice scenery in the ravine, created projects such as listening to the whispers of the mountains, and held "Ice Watching" Theme activities such as "Viewing the Ice Falls" viewing and punching activities, "FUN and fun to play and enjoy the winter" Ice Peak Carnival, "Creating Fun Art and Coloring Warm Winter" Rock Music School Research Winter Camp, "Winter Rock Paintings Freezing Light and Shadow" Helan Mountain Rock Paintings Bingfeng Photography Exhibition and other themed activities .
The cold weather can't stop the enthusiasm of tourists. The magic of the ice waterfall and the mystery of the petroglyphs not only attract local tourists, but also tourists from nearby provinces.
39-year-old Du Lei and his wife and daughter drove more than 100 kilometers from Wuhai City, Inner Mongolia, to the rock painting scenic spot to see the ice waterfall.
"The ice waterfall is very beautiful and interesting, and young people are willing to watch and play. If it were purely an ice waterfall, the scenic spot would not be so popular, because ice waterfalls in the northwest are not uncommon. But if you immerse yourself in a mysterious ancient cultural IP like rock paintings In the traditional scene, the ice waterfall gives people a very different feeling, and the precious meaning of punching in and taking pictures is revealed." Du Lei said.
Using ice waterfalls to ignite petroglyphs, the scenic spot has identified the "explosion point" of cultural and tourism integration, and actively promotes precious cultural relics to the masses through the development of new formats and projects of ice and snow + cultural tourism.
Taking advantage of the prosperity, the scenic spot also adopted the model of cultural tourism + characteristic agriculture to further invigorate the winter cultural tourism market, held activities such as the Helan Mountain Winter Mountain Products Cultural Festival, and used the tourist flow and platform of the scenic spot to build a special agricultural product for the villages and towns along the Helan Mountain. The new sales platform makes the good things hidden in the mountains and the special products produced in the farmland famous because of the empowerment of tourism.
economic daily