Chinanews.com, Beijing, January 22. At 20 o'clock on January 21, China Central Radio and Television's "2023 Spring Festival Gala" arrived as scheduled in a strong atmosphere of "joy, auspiciousness, and joy", with a unique and warm feeling The cultural feast sent the good wishes of auspicious rabbits to the Chinese people all over the world.
The theme of the whole party is "China in a thriving new era, a better life with ever-changing changes", highlighting the new atmosphere of the era of happiness, confidence and hard work.
Various programs such as singing and dancing, cross talk, skits, opera, martial arts, acrobatics, and children's programs launched are interpreted by new technologies such as intelligent accompanying, VR three-dimensional rendering, 8K ultra-high-definition, three-dimensional colorful sound, and vertical screen multi-screen. Highlights emerged one after another, and the number of new media on-demand and overseas communication reached record highs.
China Central Radio and Television "2023 Spring Festival Gala" Photo courtesy of CCTV
According to preliminary statistics, as of 24:00 on January 21, the average ratings of the TV live broadcast of "2023 Spring Festival Gala" reached 20.23%.
The number of new media live broadcast users reached 655 million, an increase of 47.7% compared to last year's live broadcast, and the cumulative number of viewers watching the Spring Festival Gala on vertical screens reached 179 million, an increase of more than 50% compared to last year.
The 2023 Spring Festival Gala interaction on the CCTV client will reach 108 million times.
In terms of overseas communication, CGTN (China Global Television Station) has released more than 500 reports on the Spring Festival Gala in English, Western, French, Arab and Russian, with more than 222 million global readings, more than 153 million unique user visits, and 36.01 million video views.
The number of live broadcasts on CCTV's overseas social platforms exceeded 41.18 million.
The main station broadcasts or reports the Spring Festival Gala to global audiences in 68 languages, and more than 1,000 media from more than 170 countries and regions including the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, United Arab Emirates, Singapore, and South Africa Simultaneously broadcast and report on the Spring Festival Gala.
The Japanese video platform Niconico rebroadcasted the CCTV Spring Festival Gala program for the eighth time in a row. The total number of viewers reached 124,000, and the program’s favorable rate reached 93%.
CNN continued to promote the CCTV Spring Festival Gala, covering more than 395 million global users.
The main station has also achieved a new breakthrough in the "Global Thousands of Screens" communication through the integrated media communication matrix around the world. The Spring Festival Gala promotional films have successively landed on more than 1,600 outdoor large screens and theater screens around the world, and lit up many famous landmarks in the world. Blessings are sent to thousands of households around the world.
This year's Spring Festival Gala, from songs, dances, creative programs, folk performances, acrobatics, martial arts and other program forms, to the Spring Festival Gala mascot, main logo, stage design, actor costumes, etc., all have ingenious use of cultural elements. Interweaving, technology and cultural integration create an audio-visual cultural feast, which fully reflects the achievements of creative transformation and innovative development of Chinese excellent traditional culture.
The dance "Splendid" uses VR three-dimensional image rendering technology, so that the dancers who hang their eyes and walk around seem to return to the historical scene of "Five Stars Out of the East and Benefit China". The millennium is as new as a dream.
The dance "Dingbu Bridge" takes the best preserved, oldest and longest ancient Dingbu Bridge in China as the creative element, integrates tie-dyeing colors, and reproduces the charm of the misty Jiangnan from the perspective of AR. The dance is graceful and graceful. It's like walking in the smart Jiangnan water town.
The song "Hundred Birds Returning to Their Nests" is taken from one of the four famous scores of Nanyin. Tan Weiwei and "Nanyin" artists collided Nanyin's singing, musical instruments and modern pop music, presenting an auspicious scene of a hundred flowers blooming and a hundred birds returning to their nests.
Chinese colors have been passed down for thousands of years, solidifying the aesthetics and poetic sentiments of Chinese people. The creative program "Man Ting Fang National Colors" pursues the red, orange, blue, blue and purple in traditional Chinese culture from all things in nature and the four seasons of the world. Chinese colors such as Xiangye, ultramarine blue, and Xuantian are paired with water sleeves, folding fans, oil umbrellas, feathers and swords. With dance as language and music as rhyme, you can feel the strong visual impact brought by the rich cultural connotation of Chinese colors.
The northern and southern operas performed on the same stage, and the performers of the three generations appeared together.
In "Hua Cai Pear Garden", Fujian Puxian Opera, one of the oldest surviving operas in China, appeared on the stage of the Spring Festival Gala for the first time. "Umbrella Walking" is tactful and delicate, showing the unique vitality of ancient operas with hands, eyes, body and steps.
The acrobatic show "Dragon Leaping in Shenzhou" showed the thrill and majesty of traditional intangible cultural heritage Zhongfan skills.
The children's folk performance "Grandpa and I Walking on Stilts" incorporates a large number of intangible cultural heritage elements such as Jiaozhou paper-cutting, Jiaodong flower cakes, Haiyang Yangko, Shandong ditties, etc., and tells the inheritance of Chinese folk art.
China Central Radio and Television "2023 Spring Festival Gala" Photo courtesy of CCTV
The creative program "When the "God Beast" Meets the God Beast" is based on the auspicious beasts in Chinese classics such as "Shan Hai Jing", "Baopuzi" and "Historical Records", combining VR technology and national trend paintings to design unicorns, phoenixes, and Baizes. , Pixiu and other Chinese mythical beast images, let the children learn the spiritual power of bravery, forging ahead, self-improvement and self-confidence from the "mythical beasts".
Martial arts "Yan Wu" uses modern technology and traditional martial arts to "awaken" the wonderful and passionate century-old painting "Monk Performing Martial Arts".
Zhao Wenzhuo joined hands with young martial arts generals to perform "Xingyiquan, Liuhequan, Chongquan, Zuiquan, swords, guns and sticks" in turn, combining rigidity and softness, suitable for movement and stillness, through a century of history, and interpreting the wonders of Chinese martial arts.
Be the eyes of the times and talk about the emotions of life.
"2023 Spring Festival Gala" invites folk singers from all over the country and from all walks of life to come to the stage of the Spring Festival Gala and sing the touch of the ordinary with heart-warming melodies. One after another new song refreshes the audience, focusing on the ordinary and fiery life, triggering the simple nature Really empathize.
The first customized song "Hello, Stranger" in the Spring Festival Gala has taken stock of the heart-warming stories of ordinary people since 2022.
At the party, Mao Buyi sang with the real parties in the air, conveying the warmth of "heart to heart", and thanking the kind strangers in the vast sea of people.
"Song to All Friends" brought by two old friends, Sun Nan and Li Keqin, sang the sincere friendship in the ordinary years.
Xiao Ke, Sha Yi, Qin Hailu, Li Guangjie, Hu Xia, and Meng Huiyuan jointly sang the song "I'll Be Well Soon" to express the heart-warming encouragement of "be brave and start calmly".
Jiang Yuheng, Su Youpeng, Wang Zhengliang, and Wang Sulong brewed all the troubles of the past into the wine of the New Year's Eve dinner with a song "I Drank Several Cups with the Past", drank it all in one gulp, and sang the calmness of laughing at the years and the joy of living a thousand sails Free and easy.
Huang Qishan and Xilinnayi Gao sang "It's Mother or Daughter", in the form of crossing time and space, opening the heart, and singing affectionately, turning the message of love between mother and daughter in the world into a confession of the soul.
Huang Bo turned himself into a courier brother. The song "Little Brother" uses simple lyrics and catchy melody to pay tribute to the "little brothers" who walk through the streets and alleys and run through thousands of households. Rain or shine, it facilitates our happy life.
"Good Morning, Sunshine" gathers singers from all over the country and from all walks of life, with touches of "angel white", "olive green", "guardian blue" and "volunteer red" on the stage...with heartfelt and inspiring songs Harmony composes a symphony of life on a new journey.
Li Guangfu, Sun Guitian, and Zhou Shen used a song "Flowers Bloom Forget Worry" to depict a warm and heart-warming picture scroll of "green plums and white heads, the years are quiet and beautiful, flowers bloom and forget worries".
Huang Xiaoyun, Song Yi, Song Zuer, and Shan Yichun jointly presented the fresh and timeless "Green Water and Green Mountains". The song is inspired by Huangmei tune, and tells a story of expressing love for mountains and rivers, slowly unfolding a harmonious coexistence between man and nature. picture scroll.
Liao Changyong, Wu Bixia, Wang Kai, and Yu Kewei used the song "Expedition" to muster up the majestic power to forge ahead on a new journey full of glory and dreams.
Singers from 56 nationalities praised the vast, harmonious and rich "Homeland" with the most simple and sincere emotions.
In this year's Spring Festival Gala song and dance program, the surprise combination of Deng Chao and Wang Erni, who are fully fired, infected the audience with a song "All Good Luck Comes", and ushered in the new year.
"New Year's Bounce" sung by Dong Baoshi, Phoenix Legend, and Zhao Jinmai, after the bells of the Year of the Rabbit in Kuimao, took everyone to bounce and dance, and put aside the troubles of life.
Language programs focus on social hot spots and people's lives, full of jokes.
Shen Teng, Ma Li, Ai Lun, Chang Yuan, Song Yang and others performed the skit "The Pit", which satirized the inaction of individual "lying flat" cadres.
Yu Zhen, Sun Qian, Zhang Jianing, Bai Yufan, and Ma Xudong's sketch "First Meeting Photo Studio" interprets the unchanging love in the ever-changing years through the coincidence of middle-aged couples and newlyweds.
China Central Radio and Television "2023 Spring Festival Gala" Photo courtesy of CCTV
The skit "I'm Coming Soon" focuses on tolerance and understanding between people. Wang Baoqiang, Yang Zi, and Wang Ning tell a heart-warming story full of joy due to the temporary exchange of professional identities.
Talk show actors Zhao Xiaohui, Qiu Rui, Xu Zhisheng, and He Guangzhi frankly recalled their anecdotes during the Chinese New Year, and their humorous expressions close to life caused constant laughter on the scene.
Yue Yunpeng and Sun Yue's "My Change, Change, Change" made the audience laugh.
Jin Jing, Tienan and Yan Peilun's skit "Looking at each other for 50 seconds" aroused the resonance of treating loved ones around with sincerity.
Sun Tao, Qin Lan, Huang Cailun, and Huang Yang's sketch "On Hot Search" tells a story of two families from misunderstanding to understanding caused by the video.
As a common cultural New Year's Eve dinner for Chinese people all over the world, watching the Spring Festival Gala together and singing a song together on New Year's Eve has become an emotional bond connecting Chinese people around the world.
This year marks the tenth anniversary of the "Belt and Road" initiative.
On the stage of the Spring Festival Gala, artists from countries along the “Belt and Road” and Chinese musicians gathered in the clouds and jointly presented “Songs of Blossoms and Roads along the Belt and Road”.
Taking flowers as the name and flying flowers as orders, we sang classic songs from various countries and showed the joy and joy brought by exchanges and mutual learning between civilizations to the people of all countries with an open attitude.
This year, for the first time, the main station realized the "Global Thousands of Screens" to watch the Spring Festival Gala.
The 2023 Spring Festival Gala promotional video landed on more than 1,600 outdoor large screens and cinema screens around the world. The headquarter’s Year of the Rabbit Spring Festival Gala light show lit up the World Trade Center in the United States, the Empire State Building, the Colosseum in Rome, and the world’s tallest building, Burj Khalifa in Dubai. , World Square in Sydney, the new headquarters of the Commercial Bank of Ethiopia, the tallest building in East Africa, Zero Point Plaza in Recife, Brazil, and many global landmarks such as Victoria Harbor in Hong Kong, China, and Macau Tower.
The cute and cute "Rabbit Yuanyuan", the auspicious and festive Chinese red, and the New Year blessings from the main station Spring Festival Gala attracted the attention of the world.
This year, the main station also launched the "Hundred Cities, Thousand Screens + Cloud Listening" dual-platform simultaneous live broadcast of the Spring Festival Gala.
More than 500 "Hundred Cities and Thousand Screens" 8K ultra-high-definition public displays in more than 70 cities across the country, including Beijing Shougang Park, Shanghai International Media Port, Chengdu Chunxi Road large screen, Shenzhen Xinghe COCO Park Plaza, Guiyang Huaxi Cross Street outdoor large screen, etc. The Spring Festival Gala will be broadcast live on the large screen simultaneously, and combined with the three-dimensional brilliant sound of the cloud listening client, it will bring detailed and immersive audio-visual effects.
Under the night sky of the city, for city builders and service providers who are still struggling in their jobs and unable to go home for the New Year, a warm space to celebrate the New Year and share reunion is provided.
(Finish)