Will the daily life without masks come back someday?


At a makeup salon in Tokyo, sales have increased since three years ago when the new coronavirus was prevalent.

We interviewed the changes in consciousness of those who started preparing.


(Photographer Yoshihiro Kodama, Press Bureau Video Center)


*The video is 4 minutes and 59 seconds long.

Data broadcasting is not available.

Do you have any resistance to removing the mask?

I asked people about makeup and masks in Ginza, Tokyo.

A woman in her 20s


said, "I don't wear makeup on the lower half of my face, so I don't want to remove it if possible."



A woman in her 40s


said, “I have completely stopped wearing makeup.



Many people were confused about removing the mask.


Most people said it was because they didn't wear makeup on the part that was hidden by the mask.

Is the mask good-looking?

It is said that the number of people who do not wear makeup partially has increased due to the spread of the new coronavirus.

According to a survey conducted by Professor Mikako Yazawa of Musashino University, who is researching changes in makeup associated with wearing masks, women in their 20s to 60s have stopped wearing makeup since the corona disaster, or have stopped wearing some. Approximately 64% of those who



In addition, Professor Yazawa says that the prolonged mask life has given rise to new emotions.

“We have created a self-image and a sense of psychological security, including the fact that we are wearing a mask. it might be".

There are many people in the salon that teaches makeup

There are places where people are flocking to try to dispel that resistance.

This is a salon that provides advice and lessons on makeup.

At this salon, there is a change in the number of customers who had been far away due to the influence of the new coronavirus.



Ms. Miko Fukutake, the owner of the salon,


"Reservations began to come in little by little from around last summer. From October, reservations have almost completely filled up, and in the winter there is a two-week waiting period. The new model. Sales are higher than they were before the spread of the coronavirus.”

Enjoy makeup again

Yui Yoshinari runs an apparel company in Ginza.

I started the company right after the corona epidemic, but everything was online, including meetings with business partners.

Yoshinari liked to wear makeup before the corona crisis, but she says that she wears makeup less as she has less time to meet people.

“Even during online meetings, I was wearing a mask.”



Even when she went out more, she felt reluctant to remove her mask, and she sometimes avoided meeting people.

"Even on my days off, I didn't go out at all, canceled my plans, and shut myself up more often."



Mr. Yoshinari started going to the salon to change his life.

He consulted with us about his concerns about removing the mask in public.

(Yui Yoshinari)

"


What kind of makeup do you want to have a good impression when you remove the mask?

"

At the salon, because of the corona sickness, when you remove the mask, you can get a healthy impression with a lip color that makes your complexion look better. I gave advice on makeup techniques that look like






"I feel cute!"



Yoshinari said that she remembered the joy of makeup when she started going to the salon.

“It makes me smile more and makes me want to meet more people.

For those who learn full-fledged makeup for the first time

Some even started taking makeup lessons out of necessity.

Yuki Eme, a fourth-year university student.

He will be a member of society from this spring, but he says that he has had few opportunities to do full-scale makeup so far.

(Yuki Eme)


“My university classes were all online and I rarely went out and met people, so I wanted to learn makeup before becoming a working adult. I would like to learn directly from



So far, I have watched YouTube and SNS and imitated, but I didn't have confidence.

I spend most of the money I earned from my part-time job here to learn makeup.

(Salon clerk) “

When


you take off the mask, the mouth is the most noticeable part.



Mr. Eme trying on makeup.

She prepares to start out as a member of society.

(Mr. Yuki Eme)


"I've never worn makeup like this, so I'd be happy if I could become beautiful. I want to learn so that I can be confident even if I remove the mask."

There are various opinions about the conflict about removing the mask

On the other hand, when I talked to people on the street, there were quite a few people who said, "I only use simple makeup because of Corona," and that I have no intention of removing my mask in the future.



I felt that various changes in consciousness were born in the conflict of the moment when the mask was removed.

What about wearing a mask?

New Corona In principle, considering transition to "Type 5" this spring

Results of public opinion polls on wearing masks