Recently, the Network Audiovisual Program Management Department of the State Administration of Radio and Television released the "2022 Collection of Online Audiovisual Excellent Programs". A total of 55 works were selected, including common program forms such as online dramas, online variety shows, online documentaries, online movies, and online cartoons. , It also includes new formats such as online micro-short dramas, online short videos, online live broadcasts, and online audio.
These works use light and shadow to depict the changes of the times, the progress of China, and the call of the people, demonstrating the new atmosphere of Chinese literature and art.
Play the main theme of the high-spirited era
In 2022, the online audio-visual industry will focus on major themes, take the Chinese spirit as the soul, and use literary and artistic masterpieces to create enthusiasm to describe the magnificent atmosphere of the new era and new journey, and to inspire patriotism.
The literary and artistic creations to welcome the 20th National Congress of the Communist Party of China are splendid.
The online micro-documentary "These Ten Years", the online documentary "These Ten Years: Happy China", the documentary interview program "These Ten Years: The Light Chaser", and the theme party "These Ten Years: The Night of the Light Chaser", etc. outline the greatness of the decade Changes, showing ten years of hard work, or through advanced and typical deeds, or through the dialogue between ancient and modern times through time and space, truly show the hot practice of people from all walks of life in the new era, in terms of content, artistic means, and technology applications. breakthrough.
The theme evening "Chinese Dream My Dream - 2022 China Internet Audio-Visual Annual Ceremony" showcases the unremitting struggle of ordinary Chinese people in the form of songs and dances, recitations, and situational performances. It is a beneficial attempt to create online audio-visual products.
Tell moving stories and highlight the spirit of the times.
The web drama "Ice Hockey Boys" focuses on the group of college ice and snow sports students, showing the athletes' positive and passionate appearance.
The short video "The World Sees Chongli: Towards the Future Together" tells the story of the Beijing Winter Olympics to the world from a foreigner's perspective and "experiential" full English explanation, supplemented by 3D video effects.
The online movie "Explosive Hands" reproduces the life-and-death struggle between armed police soldiers and drug dealers on the border.
The online micro-movie "Three Generations in Linhai" tells the story of three generations of forest rangers in Zhejiang Linhai Forest Farm turning barren mountains into forests and green mountains into golden mountains and silver mountains.
The short video "Xinjiang herdsmen proudly flash their party badges after helping tourists out of trouble" recorded the selfless dedication of ordinary party members without asking for anything in return. Many netizens lamented, "This is the power of faith."
Depicting revolutionary heroes, showing the history of the Chinese Communist Party leading the people's army in bloody battles.
The online drama "Blood Battle on Songmaoling" tells the history of the Chinese Workers' and Peasants' Red Army forming the Eastern Army to fight in Fujian in 1933; "Company of Warriors" reproduces the feat of the Fourth Red Regiment raiding day and night to capture the Luding Bridge during the Long March.
The online movie "Super Hero Huang Jiguang" tells the story of Huang Jiguang's heroic sacrifice of "blocking the gunhole with his body" in order to seize the highland... Strengthening the position of mainstream public opinion embodies a high degree of historical consciousness and initiative.
Innovation themes and types
In 2022, the online audio-visual industry will give full play to its own advantages, strengthen innovation in themes, contents, and techniques, and continuously improve the spiritual height, cultural connotation, and artistic value of the works.
The creation of realistic themes goes deep into life, takes root in the people, enthusiastically praises the spirit of ordinary people in their struggle to create a better life, and embodies profound humanistic care.
Web drama "Are you safe?"
", and the micro-short drama "Ocean Hotline" are based on the network security problems encountered by ordinary people in real life, and are welcomed by netizens with their daily plots and practical popular science knowledge.
The web drama "Jiangzhao Dawn" shows the process of women finding themselves in marriage, finding true love again, and growing independently.
The online movie "Tibetan Grass is Green" pays tribute to those who sacrificed themselves to support education in Tibet.
The online movie "Black Eagle Boys" portrays a group of mountain teenagers who are determined to pursue their basketball dreams.
The micro-short drama "Aunt's World" humorously shows the wonderful life of contemporary elderly people.
The police suspense drama focuses on the hard work of the people's police in defending national security, maintaining social stability, and ensuring people's peace, showing their fearless heroism and sacrifice.
The grassroots criminal policemen in "The Showdown" and "Punishment" overcame many obstacles to eliminate violence and peace, and were brave and decisive.
For the first time, "Crime Hunting Illustrated Book" focuses on the daily work of simulated portraitists in the police, which is refreshing.
"The Gate of Rebirth" exposes new types of crimes such as theft of cultural relics.
Under the cloak of science fiction, "The Beginning" uses a youthful narrative technique to highlight the realistic texture and humanistic care.
"Kunlun Shrine" and "Please Jun" also have innovations in the creation of adventure and fantasy themes.
The ancient costume web drama "Brilliant Stars·Moon Rises to the Sea", "Canglan Jue", "Tang Dynasty Strange Events", "Daily Life of Qingqing" and the online movie "Sura with Blue Face" have created an antique and vivid scene with unrestrained imagination and sophisticated production. Qiyun further broadens the creative vision of costume themes.
Activate the vitality of Chinese culture
In 2022, the online audio-visual industry will insist on adopting young narrative voices and emerging communication methods, integrating artistic creativity with Chinese cultural values, combining Chinese aesthetic spirit with contemporary aesthetic pursuits, and activating the vitality of Chinese culture.
Dig deep into the essence of traditional culture and highlight its contemporary value.
The variety shows "2022 "Chinese Festival" Series" and "Chinese Solar Terms" series use AI, XR and other technologies to innovatively present traditional culture in a visual form with a sense of the times and technology, showing the essence of Chinese civilization. Profound heritage and new charm.
Documentary "Sparkle!
"Chinese Civilization" incorporates CG special effects, animation and other means to excavate the spiritual core of Chinese culture carried by cultural relics and historic sites.
"People Dealing with the Silk Road" focuses on the guardians, inheritors, and communicators in different positions along the ancient Silk Road, making the Silk Road culture shine again.
"China on Stage" presents Chinese stage art from an international perspective.
"National Medicine Prescription" panoramically records the treatment practice of traditional Chinese medicine in epidemic prevention and control.
The web cartoons "Fox Peach and the Old Immortal", "Dunhuang Fairy and Her Friends" and "Invincible Deer Squad" (Season 2) incorporate traditional cultural elements in a novel way to establish a link between children and traditional culture .
Strengthen originality, continuously expand and enrich the aesthetic space and spiritual connotation of cultural variety shows.
The music variety show "Endless Sound·Hong Kong Philharmonic Season" uses music to connect hearts and inspire the patriotic feelings of the people in the Mainland and Hong Kong.
Comedy variety shows such as "Annual Comedy Contest" (Second Season) and "Talk Show Conference" (Fifth Season) have further strengthened their relevance to real life.
"But There Are Books" (Season 2) shows the rich spiritual world of book editors, creators and book lovers.
The audio programs "This important life event that bothers you, we helped to ask", "The Sea of Life" and "Uncle Kai's Dream of Red Mansions" convey knowledge and interpret classics through rich and varied methods.
Short videos and live programs strengthen the application of science and technology, and the communication effect is outstanding.
The short video "The Man Who Sent the Moon" made nine well-known online teachers "UP masters" give students the beautiful meaning of the moon as a gift, which was very popular.
The webcast program "2022 Tencent Science WE Conference" uses game technology engine rendering and CDD virtual studio shooting technology to turn scientists' speeches into film and television-level "sci-fi blockbusters".
"Li Jian's "Longing" Online Concert" and "Han Hong's "Steel Wings" Online Concert" have tens of millions of viewers.
In 2022, the online audio-visual industry will extract rich materials and creative inspiration from the changes of the times and people's lives, strengthen expression techniques and technological innovations, meet the cultural needs of the people, and enhance the spiritual strength of the people, reflecting the responsibility and responsibility of the online audio-visual industry.
(Author unit: Development Research Center of the State Administration of Radio and Television)
Hu Xiang