[Explanation] On January 15, a reporter from China News Service visited many commercial complexes and urban core business districts in Nanjing. On the eve of the Spring Festival, they felt the new vitality of Nanjing's first store economy.

  [Explanation] "Ning" gathers at the first store, and "Shou" shows Jinling.

In recent years, the "first store economy" in Nanjing, the capital of Jiangsu Province, has been full of enthusiasm. The first stores of various brands have been established in Nanjing, bringing consumers a fresher, more diverse and more international consumption experience.

With the gradual rollout of the "First Store Action" introduced locally, in major department stores in urban areas, customer flow has also returned to the previous level, and people's enthusiasm for consumption has been rekindled.

  [Explanation] At about 1 o'clock in the afternoon that day, the reporter came to Nanjing Vientiane World located on Zhongshan South Road, the core road section of Qinhuai District, Nanjing. The festive Chinese knots and traditional red lanterns had already filled the entire shopping mall. Many people came to experience the consumption. Line up for dinner.

  [Concurrent] Xu Yanling, a citizen of Nanjing

  It’s almost Chinese New Year, let’s go out for a stroll, this Vientiane World is also newly opened, I’ll come over to see how it’s going, have a good time, and then prepare for the Chinese New Year.

(At the same time) I wish my family, friends, and myself a happy new year and everything goes smoothly.

  [Concurrent] Zhu Tao, manager of a restaurant

  For this kind of meal, (normally) the general waiting list is around 30 to 40 tables, and even more during holidays, when the waiting list is around 150 tables.

  [Concurrent] Xiao Shu, the manager of a restaurant

  Because Nanjing is a city full of infinite possibilities, Nanjing citizens have a great demand for Hokkien cuisine. From Monday to Friday, there are basically more young people. Like weekends, there may be more family customers. Yes, the turnover rate, we can also reach 300%.

  [Explanation] Dai Xiaoshu told reporters that as the New Year's Eve approaches, many people are keen to book a New Year's Eve dinner, have a reunion dinner with their families, enjoy the beautiful scenery, taste delicious food, and spend a happy time together.

  [Concurrent] Xiao Shu, the manager of a restaurant

  Now our box was fully booked 20 days ago, and the lobby is now 80% (reserved), and these two days are still the peak period (reserved for New Year’s Eve dinner).

  [Concurrent] Zhu Tao, manager of a restaurant

  Because this year is the first time our store has come to Jiangsu and Nanjing, we will not be closed during the Spring Festival this year.

  [Explanation] The reporter then came to the Baijiahu business district in Jiangning District, Nanjing City. As it approached four o'clock in the afternoon, the passenger flow gradually increased. In front of many milk tea shops, consumers lined up in long lines.

  [Concurrent] Peng Fang, head of a milk tea brand in Nanjing

  The flow of people in the shopping malls where each of our stores are located is picking up, and it is very, very lively.

New year and new weather, so we are very confident about the business environment in 2023.

  [Explanation] In addition to enjoying delicious food, healthy exercise is also indispensable.

The reporter saw in a sports experience hall that many people came together, some experienced a sweet basketball game, some participated in parent-child sports games, enjoying the fun of sports on weekends.

  [Concurrent] On-site

  [Concurrent] Nanjing citizens

  The New Year is coming soon, today I mainly bring the children to practice darts (games), and prepare to have a happy and healthy Year of the Rabbit (Spring Festival).

  [Same period] Gao Jindong, director of operation of a shopping mall operation management center

  At the same time as the Spring Festival is coming, we have high expectations for the sales expectations of retail, apparel, and catering in shopping malls.

I believe that in 2023, (our) the actual economy of the entire business community will definitely recover better than expected.

  [Explanation] The reporter learned from the relevant departments of the Nanjing Municipal Bureau of Commerce that in 2022, Nanjing will introduce a total of 295 first brand stores, an increase of 68.6% over 2021.

Today, Nanjing's core business district has become more fresh, trendy and international, meeting the multi-level needs of consumers.

  Reporter Ge Yongshen Ran reports from Nanjing, Jiangsu

Responsible editor: [Li Ji]