"Brand Dubai" issues the guide in cooperation with "Dubai Culture" as part of the "#DubaiDestinations" campaign
A guide to the activities and experiences of "Al Quoz Creative"
Shaima Rashid Al-Suwaidi: “The project includes many facilities that offer visitors a variety of cultural experiences, inspired by the nature of the region and its distinctive features.”
Shaima Al-Suwaidi: “The creative Al-Quoz region includes a distinguished artistic and cultural scene, in which a large number of artists and creators participate in making.”
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Brand Dubai, the creative arm of the Media Office of the Government of Dubai, in cooperation with the Dubai Culture and Arts Authority (Dubai Culture), has issued a guide on the most prominent events and activities offered by the creative district of Al Quoz to its visitors who love arts and various creative fields, through what the region includes. Places that celebrate creativity in all its forms, and make it available to the public in a way that contributes to increasing community awareness of the value of creativity, which is one of the distinguishing features of Dubai and its global community.
Experiences that enrich the nature of the place
The new guide, which comes within the framework of a series of guides issued by Brand Dubai as part of the #Destinations-Dubai campaign in its winter season for this year, monitors a wide range of activities and events that cover various experiences that enrich the nature of the place as an attractive destination for all ages.
In addition to artistic and creative activities, which are the dominant feature of the creative Al Quoz district, the guide also sheds light on various experiences, including shops and various food options that satisfy different tastes. The guide can be viewed through the following link: https://dubaidestinations. ae/guides/5/1.pdf
Creators requirements
The Al Quoz creative district, which was developed by Dubai Culture, as part of its commitment to promoting and supporting cultural and creative industries and activities in the emirate, is characterized by the fact that it meets the requirements of creators and creative entrepreneurs wishing to invest in various areas of the creative economy, and a regional and global center to embrace designers and creators, for production and living. And entertainment, in support of Dubai's strategy for the creative economy, as the area includes multi-purpose spaces to enable designers, artists and creators to live, work, display and sell their products, as well as organize art workshops.
An incubator for creativity
Shaima Rashid Al Suwaidi, Director of Marketing and Corporate Communications at Dubai Culture, pointed out that the Al Quoz Creative District project meets the needs of creators from all over the world, and reflects Dubai's ambitious aspirations.
She said, "The project is in harmony with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed at consolidating Dubai's position as a global cultural center, an incubator for creativity, and a meeting place for talents," noting that "Dubai Culture" is working on Developing the area completely by providing multiple spaces that enable talents and artists to live, work and display their various products, which falls within the framework of supporting the cultural and creative industries in Dubai.
Shaima Rashid Al Suwaidi stressed the importance of the cooperation of Dubai Culture and Brand Dubai in issuing the guideline within the “Dubai Destinations” campaign in its winter season, which explains the most important artistic activities and events hosted by Al Quoz Creative.
And she continued: «The project includes many facilities that provide visitors with various cultural experiences inspired by the nature of the region and its distinctive features that suit all segments of society, which reflects the importance of this project, which expresses Dubai's visions in building future creative areas, in addition to what is distinguished by the creative Al Quoz of The capabilities and infrastructure highlight the strength of Dubai's creative economy.
Distinctive destination
Shaima Al Suwaidi, Director of Brand Dubai, said: “We are pleased to cooperate with the Culture and Arts Authority in Dubai in presenting this guide, which contributes to shedding more light on the creative Al Quoz region as a distinguished and pioneering cultural destination, as part of the Dubai Destinations Campaign during its winter season. Through which we seek to highlight a group of the most important landmarks, activities and events in Dubai, which are integrated with each other to confirm its position as one of the most important destinations worth visiting, whether from within the country or from around the world.
Artistic and cultural scene
The Director of "Brand Dubai" noted the value of the creative Al Quoz region, with its distinguished artistic and cultural scene, in which a large number of artists and creators participate in making their works, through a variety of art galleries, studios and art workshops, which provide a spacious space for community interaction with the concept of Creativity in multiple forms such as: plastic arts, design, music, fashion, and other fields of creativity. Retail in which it is spread, and the directory includes links that facilitate access to the products and services it provides.
Proudly from Dubai
The new interactive guide includes information about art galleries, creative workshops, family entertainment venues and children's areas, as well as shops, and a large part of them holds membership in the "Proudly of Dubai" program, an initiative launched by Brand Dubai years ago with the aim of supporting and encouraging small and emerging businesses. And entrepreneurs, and publicize their projects in order to enhance their success and distinction.
Many galleries and art workshops are located on Alserkal Avenue, in the heart of the creative district of Al Quoz, including Ayyam Gallery, The Third Line, Green Art Gallery, Picasso Art Gallery, and other galleries. In which the visitor can see a variety of local and international creations, which differ in their schools and styles between traditional and contemporary.
Creativity and hobbies
Art exhibitions and workshops spread in the creative Al Quoz area represent an opportunity for everyone who finds in himself a passion for one of the arts or a specific creative hobby to integrate into this creative medium to discover or enrich his talent by mixing with a distinguished group of creators in various fields, mixing between art and different hobbies, such as Painting, pottery, sculpture, ceramic arts, music, movement performance arts, handicrafts, up to the skill of preparing baked goods.
Continuous campaign
The "Dubai Destinations" campaign continues in its winter season until next February, to encourage residents and visitors to discover the many recreational activities in Dubai, and to experience many adventures and family activities that make the city a unique winter destination.
• The directory highlights a distinct creative milieu in the heart of Dubai..and reveals its various components.
• Art exhibitions and workshops.. Gyms and recreational areas for children.
different sites
The guide, issued as part of the "Dubai Destinations" campaign, includes, in addition to the cultural aspect, various sites that can be enjoyed in various forms of entertainment, including cinematic creativity through "Aqil Cinema", the first independent cinema in the Arab Gulf region, and the "Hungryan" hall. Games” for chasing and suspense games, in addition to the areas of recreation and entertainment offered by the creative Al Quoz area for children and the games areas, in addition to the multi-use gyms, which contribute to enhancing the level of fitness in the community, and encourage the practice of sports in a distinguished atmosphere.
How-to guides
Brand Dubai issues interactive guides within the campaign, highlighting unique sites that characterize the emirate during the winter season, most of which are concentrated in open areas, allowing for the opportunity to enjoy Dubai's mild climate at this time of the year.
The digital guides included many of the main destinations during the season, including hiking and camping sites in Dubai, and recreational activities and experiences that can be enjoyed on the emirate's land or in its skies, as well as in its waters with a wide variety of events and activities.
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