[Explanation] In recent years, the number of pets owned by the Chinese people has continued to increase. With the increasingly prominent emotional attributes of pets, pet owners are more willing to pay for "hairy children", and the entire industrial chain of the pet economy has ushered in a development trend.

On the eve of the Spring Festival, there was a wave of consumption boom online and offline to buy "New Year's goods" for pets.

　　[Explanation] Recently, in a community pet store in Chengdu, the clerk was busy washing and caring for the pets queuing up.

According to Zhou Xu, the owner, every year around the Spring Festival, the in-store grooming and beauty will increase by about 20%, and the sales of snacks and toys will also increase by about 20% to 30%.

　　[Concurrent] Zhou Xu, owner of a community pet shop in Chengdu

　　During the current period of time, our (cleaning) is basically full every day, because we have limited manpower here, so we say (there are) more than ten (customers) every day, and there are about fifteen or six (pets) every day. This time will last until the Chinese New Year, just this amount.

Nowadays, many people's choice of products for cats and dogs will not be limited to what they can eat as before.

Now they (pet owners) not only need to pay attention to food, but also eat in different ways, so we also have Chinese New Year gift packages and New Year gift packages to prepare for them.

　　[Explanation] In addition, how to arrange their pets when they return home for the New Year has become a concern of many young "Rong Piao".

In an outdoor pet foster care base around Chengdu, the person in charge of the base, Wang Shiguo, said that according to the current reservation situation of the base, all the foster care places in the base were fully booked a month ago.

During the Spring Festival, they will receive five or six hundred pets.

　　[Same period] Wang Shiguo, head of a pet outdoor foster care base in Chengdu

　　The Spring Festival is actually a traditional festival for us Chinese, and its mobility will be greater, that is, the mobility of people will be greater.

Therefore, some dogs are not very convenient to carry. For example, some large dogs cannot be carried around, so we can only find pet care institutions like us for foster care.

　　[Explanation] Wang Shiguo said that for pet owners, raising pets is worse than raising "children".

In addition to meeting daily needs, pet owners will pay more attention to the quality of life of their pets.

Take the pet base as an example. From the initial cage breeding to today's outdoor "free range", more owners will choose outdoor foster bases with relatively higher prices but richer pet life when choosing foster care.

　　[Same period] Wang Shiguo, head of a pet outdoor foster care base in Chengdu

　　What do we call it in the pet circle, it is called raising "fur children", whether it is our dog or cat.

So everyone’s concept of children may be that his (owner) love will be deeper, so he (owner) is willing to pay for these dogs or cats, and is willing to provide it (pets) with some better life Some service on quality.

　　[Explanation] For Liu Wei, a "post-90s" who is employed in Chengdu, pets have become her spiritual sustenance when she returns home from work every day, and they are her indispensable "family".

She hopes that while she celebrates the New Year happily, she can also make the dogs as happy as herself.

　　[Concurrent] Pet Lover Liu Wei

　　Because the express delivery stopped earlier this time, I bought some snacks for my dog ​​(in advance), including toys.

Because this time I need to take the high-speed rail to go home, it is not convenient to take the dog back, so I fostered it in a base where it can be used for outdoor activities.

Because the time to go home is about 3 days, so the time is not very long.

This time, it probably cost more than 1000 (yuan) and less than 2000 (yuan).

　　[Explanation] According to Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, the recovery of consumer demand during the Spring Festival this year is not only concentrated in traditional consumption areas, but also in emerging consumption areas. At this point.

　　[Concurrent] Wang Yi, Professor of School of Business Administration, Southwestern University of Finance and Economics

　　In recent years, the manifestations of the pet economy have continued to expand in the two dimensions of products and services, and the industrial chain has gradually improved. The fundamental reason is that pets are not only tools and entertainment "it", but people's life companions.

To a certain extent, the consumption needs and patterns of human beings can be transferred and copied to pets, so the expansion space of their consumption patterns and categories is undoubtedly huge.

　　Yang Yudi reports from Chengdu, Sichuan

Editor in charge: [Sun Jingbo]