China News Service, Beijing, January 16 (Reporter Gao Kai) On the 16th, China Central Radio and Television's "2023 Spring Festival Gala" held a press conference to introduce a number of technological innovation highlights, officially announced the lineup of hosts, and released for the first time Spring Festival Gala promo video and mascot "Rabbit Yuanyuan" animation short film.

  Wang Xiaozhen, deputy director of China Central Radio and Television, attended the press conference.

  Jiang Wenbo, a member of the editorial meeting of China Central Radio and Television, introduced the application of technological innovation in the Spring Festival Gala, saying that he would fully demonstrate the fruitful results of the strategic pattern of "5G+4K/8K+AI" constructed by the headquarter, and make extensive use of 4K/8K, AI, XR, etc. New technologies continue to promote the integration and innovation of "thought + art + technology", and present a "New Year's Eve Dinner" for Chinese people around the world that is ideological, artistic, ornamental, and full of technology.

  The person in charge of the Art Program Center of China Central Radio and Television introduced the creative highlights of the Spring Festival Gala, saying that this year's Spring Festival Gala adheres to the main tone of "happy, auspicious and beaming", highlights the theme of "prosperous new era China, ever-changing and better life", and creates a strong sense of forge ahead. A fighting atmosphere.

In the program of about four and a half hours, various program types such as singing and dancing, language, opera, martial arts, acrobatics, and children's programs are carefully arranged, and strive to present the new era and new journey with innovative and creative designs. The new look and new atmosphere.

  This year’s Spring Festival Gala, the headquarter once again made a breakthrough in technological innovation and application, achieving multiple “firsts”: the first live broadcast of the Spring Festival Gala with “8K ultra-high-definition + three-dimensional brilliant sound”; The intelligent accompanying technology pioneered by the main station realizes the simultaneous production of high-definition/4K/8K versions of the Spring Festival Gala; for the first time, three-dimensional jingcai sound is used to produce the audio signal of the Spring Festival Gala, which restores the sound effect of the Spring Festival Gala to the maximum extent and creates an immersive effect; the main station takes the lead in developing The VR three-dimensional image rendering technology will also be unveiled on the stage of the Spring Festival Gala for the first time, and the audience can enjoy the generation process of the three-dimensional image drawn by the VR painter in real time.

  This year's Spring Festival Gala will also make full use of cutting-edge technologies such as XR and AR to create a lifelike virtual stage and bring the ultimate experience to the audience.

5G cloud connection technology builds a bridge from the cloud to the scene, allowing the Spring Festival Gala stage to sing a song both inside and outside the scene.

The free-view ultra-high-definition shooting system is superimposed with an intelligent frame insertion algorithm to quickly generate smoother, continuous, and stable "time-space flow" and "wonderful freeze-frame" wonderful moments.

The full application of a series of hard-core technologies will bring wonderful and shocking audio-visual experience to the audience.

"2023 Spring Festival Gala" will present new highlights Photo courtesy of CCTV

  In order to meet the diverse viewing needs of the audience and feel the warm and festive atmosphere of the Spring Festival Gala anytime, anywhere, the main station will use the dual platforms of "Hundred Cities, Thousand Screens + Cloud Listening" to broadcast live simultaneously.

Audiences can enjoy detailed and immersive audio-visual effects on the 8K ultra-high-definition public large screens of "Hundred Cities, Thousand Screens" in cultural squares in about 500 cities across the country, combined with the three-dimensional brilliant sound of the cloud listening client.

This year, "Watching the Spring Festival Gala in Vertical Screen" launched the new function of multi-screen simultaneous viewing for the first time, bringing mobile phone users more unique perspectives in front of and behind the scenes.

For the first time, the CCTV client will use two modes of "vertical screen + 3D colorful sound" and "horizontal screen + 3D colorful sound" to broadcast the Spring Festival Gala live, for netizens to choose flexibly.

  At the press conference, this year's Spring Festival Gala's choreography short film debuted, using a simple and smart choreography design to intuitively explain the concept derived from the name "Man Ting Fang" in Chinese classical literature.

The dynamic image of the official mascot "Rabbit Yuanyuan" of the 2023 Spring Festival Gala also met the audience for the first time.

  The Malan Flower Children's Choir and the Guoguo Choir from Zhongba Village, Xide County, Daliangshan, who sang amazingly at the opening and closing ceremonies of the Beijing Winter Olympics, will also be on the stage of the Spring Festival Gala for the first time, singing with clear and tender voices. To open the Spring Festival Gala, send the sweetest and purest New Year greetings to the audience.

  The 2023 Spring Festival Gala host lineup composed of Ren Luyu, Sa Beining, Nigmaiti, Long Yang, Ma Fanshu, and Wang Jianing was announced for the first time on the same day.

  At 8:00 p.m. on January 21, "2023 Spring Festival Gala" will be broadcast on CCTV's comprehensive channel, variety channel, Chinese international channel, national defense and military channel, children's channel, music channel, agricultural and rural channel, and 4K/8K ultra-high-definition channel TV channels such as Voice of China, Voice of Music, Classic Music Broadcasting, Voice of Literature and Art, Voice of the Greater Bay Area, Voice of Taiwan Strait, Voice of Chinese Villages, Chinese Global Broadcasting, Voice of South China Sea, China Traffic Broadcasting, etc. New media platforms such as CCTV, CCTV News, Yunting, CCTV.com, CCTV, and International Online broadcast live simultaneously.

  CGTN (China Global Television Station) English, Spanish, French, Arabic, Russian channels and foreign new media platforms in 68 languages ​​will link more than 700 media from more than 170 countries and regions around the world to live broadcast and report on the Spring Festival Gala.

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