China News Agency, Beijing, January 14 (Reporter Gao Kai) On January 14, the pre-sale of the 2023 Spring Festival stalls officially opened.
As of 17:00 on the same day, the total pre-sale box office of new films in this period reached 35.48 million yuan (RMB, the same below).
According to the data of Beacon Professional Edition, among them, the movie "No Name" led the Spring Festival with 14.39 million yuan pre-sale box office, "Man Jianghong" and "Wandering Earth 2" ranked second and third with 9.78 million yuan and 6.66 million yuan respectively.
As of now, a total of 150,000 films have been screened nationwide on the first day of the Lunar New Year, and the cumulative number of pre-sales has reached 560,000.
Currently the most anticipated new film "No Name", directed by Cheng Er with a strong personal style, starring Tony Leung and Wang Yibo, this spy war commercial film has an absolute advantage in the entire pre-sale report card.
Ranked second is Zhang Yimou's new film "Man Jianghong", which gathers popular stars such as Shen Teng, Zhang Yi, and Yi Yanqianxi. The genre of suspense comedy is also very friendly to the schedule.
At present, the highest number of screenings belongs to the sequel "The Wandering Earth 2", which was previously hailed as the milestone work of Chinese science fiction film "The Wandering Earth".
The only pure comedy "Exchange Life" in the Spring Festival this time is considered to be quite "dark horse". The film is co-starred by Zhang Xiaofei and Lei Jiayin, who are very popular with the audience. Staged a phenomenal counterattack in this golden period.
In addition, the two cartoons in the Spring Festival file this year should not be underestimated. The "Bear Infested" series has entered its 10th year, and it is already a steady presence in the Spring Festival file.
Director Tian Xiaopeng, who had successfully released "The Return of the Great Sage" before, created "Deep Sea" which took 8 years to create. The film has been meticulously crafted by the creators for many years.
The Beacon Professional Edition shows that the media has also given high expectations for the performance of new films in the Spring Festival. The film "The Wandering Earth 2" media predicts a box office range of 3 billion to 3.4 billion yuan, and "Man Jianghong" predicts 1.8 billion to 3 billion yuan. The forecast range of "Exchange Life" is between 1 billion yuan and 1.6 billion yuan.
As the first Spring Festival file after the epidemic prevention and control has entered a new stage, the industry has placed high hopes on the new film of this Spring Festival file to perform brilliantly.
According to the real-time announcement data of the Beacon Professional Edition, as of now this year's Spring Festival film, the cumulative number of people who want to watch the film is close to 3 million. Among them, the number of people who want to watch "The Wandering Earth 2" has exceeded one million. The characteristics of the Spring Festival file are obvious. Compared with previous years, the types of films are more diverse and the themes are richer, covering happy comedies, sci-fi adventures, historical spy wars, costume suspense, fantasy animation, etc. The cast and commercial visual effects are also quite bright.
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