Zhejiang Cultural Tourism Observation: Why does Jinhua use Li Qingzhao as its cultural spokesperson?

　　Chinanews.com, Jinhua, January 13th, title: Zhejiang Cultural Tourism Observation: Why does Jinhua use Li Qingzhao as its cultural spokesperson?

　　Reporter Wang Titi

　　On January 13, Jinhua City, Zhejiang Province launched the first Song Yun virtual cultural IP spokesperson - Li Qingzhao, and simultaneously launched an animated video of Li Qingzhao on the big screen in the ancient city of Wuzhou and at Station B.

　　This video tells the story of Li Qingzhao and Jinhua, the talented women of the Song Dynasty. There are scenes and feelings, and there is also a scene of time travel, and leaves an invitation and a promise.

　　It is reported that more than 800 years ago, Li Qingzhao lived in Jiufang Lane in the ancient city of Wuzhou.

Today, more than 800 years later, Jinhua people invited Li Qingzhao to be the spokesperson of Jinhua Songyun culture, aiming to better guide citizens and tourists to experience the ancient city of Songyun.

　　Then, Li Qingzhao is neither from Jinhua nor has he lived in Jinhua for a long time. Why did the IP image of "Wufeng Songyun" choose her?

　　It turns out that more than 800 years ago, Li Qingzhao once lived in the Jiufang Lane in the ancient city of Wuzhou, and left behind a classic poem, a word, an article and a fu.

　　"Eternal Fengliu Bayong Tower, the mountains and rivers will be left for future generations to worry about. The water runs three thousand miles to the south, and the air pressure is fourteen states." In Jinhua City, almost every Jinhua person recited this poem about his hometown when he was young. —— "Tiba Yonglou".

And this masterpiece about Jinhua Bayong Tower was written by Li Qingzhao.

　　Built in the Southern Dynasties Bayong Tower, in the long history of more than 1,500 years, many literati and poets have written inscriptions, and many excellent poems have been passed down through the ages, but only Li Qingzhao's poems are the most popular and have countless "fans".

Li Qingzhao's IP image courtesy of the Propaganda Department of Jinhua Municipal Party Committee

　　In addition to "Tiba Yonglou", Li Qingzhao also left precious cultural relics to Jinhua.

For example, the boat on Shuangxi has become a classic literary image.

At the same time, the articles and poems she wrote in Jinhua on playing horse and chess have extremely high research value on the history of ancient sports and the history of thought in her later years.

　　More than 800 years ago, Jinhua City accepted all that Li Qingzhao had, and now the loyal and hard-working Jinhua people always miss the humanistic rich mine left by Li Qingzhao in the ancient city of Wuzhou.

　　The choice of Li Qingzhao for the IP image of "Wu Feng Song Yun" is a response to history, a need for the present, and an emotional connection for future Song Yun wind.

　　It is reported that Jinhua, where Li Qingzhao left famous works, is an important source of "Zhe Xue", with rich humanistic resources and remains of Song rhyme.

In the new era, Jinhua, as the fourth largest metropolitan area in Zhejiang Province, is making every effort to become a demonstration model of Song Yun cultural inheritance in Zhejiang Province.

　　Today, in the implementation of the project of handing down Song Yun culture in Zhejiang Province, Jinhua is constantly showing the beauty of Song Yun.

The image of Li Qingzhao as the spokesperson of the ancient city of Wuzhou marks the official launch of the "one district, one festival, one IP" project (visiting the Songyun block, appreciating the Songyun festival, and launching celebrity IP).

Young people clock in Jinhua's Fengyue Boundless Moon Lantern Photo courtesy of the Propaganda Department of Jinhua Municipal Party Committee

　　After more than 800 years, in order to allow Li Qingzhao's Song Yun to better penetrate the ancient and modern times and enter the present, Jinhua not only launched Li Qingzhao's image IP, but also opened a Li Qingzhao character account at station B. Later, Li Qingzhao's IP image will be used as the "Wu He is the cultural spokesman of "Feng Song Rhyme", continuously launching small popular science videos, small theaters and ancient songs, incorporating Jinhua's characteristic Song food, Song wine, Song kilns, Song Dynasty cultural relics, etc. Tell about Jinhua's millennium culture.

　　In addition, Li Qingzhao will also act as a tour guide for Jinhua's Songyun Cultural District, leading everyone to visit the cultural attractions and check-in spots on the "Wufeng Songyun" cultural tourism boutique line, experience Jinhua's intangible cultural heritage skills and traditional cuisine, and give an in-depth interpretation Cultural connotation in scenic spots and historic sites.

　　The reporter believes that Jinhua's move is a meaningful attempt and exploration to make young people fall in love with this poetess more than 800 years ago and experience the rich history and culture in a way that young people like to hear and see.

Activation and transformation are also the only way to carry forward the excellent historical culture in the new era.

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