Video APP members need to upgrade their "members" to cast screens on TV. Recently, this problem that has been complained by the audience for a long time has made waves again.
Some netizens found that the iQIYI App began to restrict the screen projection function. Previously, gold VIP members supported the highest resolution of 4K projection, but now they can only choose the lowest resolution of 480P. If you want to use 4K projection, you must purchase a platinum VIP membership.
However, the 480P resolution is too low to watch on a large screen.
In this regard, the Shanghai Municipal Consumer Protection Committee criticized by name, saying that the iQiyi APP's practice of restricting additional fees for screen projection is not kind, and reminded relevant video platforms that the practice of doll-like charging members to squeeze consumers' wool is undesirable.
The Shanghai Municipal Consumer Protection Committee believes that screen projection is a normal usage scenario for mobile users. Consumers have paid to watch it on their mobile phones or cast it on the screen. It is the consumer's right.
From paying to remove advertisements to paying to watch the finale, to paying to vote, as a business, video sites modifying membership rights at will is not only ugly, but also suspected of violating the legitimate rights and interests of consumers.
What is even more unacceptable to the audience is that this kind of ugly video app is not limited to iQiyi.
At present, several commonly used video apps restrict members to cast screens to varying degrees.
iQiyi has greatly reduced the resolution, and some apps cannot cast screens without upgrading their membership.
Some netizens said that their TV used to be equipped with cable TV, but in recent years they stopped cable TV because they thought it was convenient to cast video.
Now that you have developed a habit of using it, the video app has started to upgrade consumption. Is it "fattening before slaughtering"?
This metaphor can be said to be very vivid.
In this regard, we want to say that the road of paying for video websites is not easy, and it took many years to develop the habit of consumers "paying for content".
But because of this, we should treat consumers more sincerely and devote our minds to the production of content, instead of trying to find ways to collect wool one crop after another, let alone the idea of "fat and then slaughter".
The Spring Festival is coming soon. When the whole family is reunited to watch TV and make dumplings together, don’t be discouraged by a reminder of “upgrade membership” on the video app.