Beijing Universal Studios annual pass goes on sale today, the first spoiler for the spring and summer theme events in 2023

　　Chinanews.com, Beijing, January 12th, title: Beijing Universal Studios annual pass is on sale today, and the theme activities of the spring and summer seasons of 2023 will be spoiled for the first time

　　Zhang Wenhui, Zhang Heyuan, author of Sino-Singapore Finance and Economics

　　With the adjustment and optimization of domestic epidemic prevention and control measures, the tourism industry is recovering.

　　"At the beginning of 2023, we have observed that the demand of tourists continues to grow. Everyone is full of yearning for travel, and more and more people will come to Beijing Universal Resort," said Kang Zhaoning, executive vice president and general manager of Beijing Universal Resort. At the media preview of Universal Beijing Resort 2023 held on the 11th, he said, "At this moment, we are more determined than ever before. The cultural tourism industry is recovering, and the efforts of tourists to pursue a better life with us have never stopped. In 2023, we hope Continue to be the guardian of tourists' happiness and promote the recovery of the cultural tourism industry."

　　The "Global Year of China" theme event at Universal Beijing Resort officially kicked off on January 12.

The Chinese New Year theme decoration of the Year of the Rabbit is full of Chinese New Year atmosphere; the zodiac character Wu Ha Rabbit joins the character meeting; the exclusive characters of Universal Studios Beijing - "Auspicious Huanhuan" and "Ruyi Qiuqiu" make their debut; a large number of blockbuster characters put on Chinese New Year costumes , together presenting lively and jubilant entertainment performances; nine reunion banquet scenes, seven unique New Year snacks, presenting a strong New Year flavor in memory; New Year-themed products convey warm hearts and engrave warm memories; two resort hotels and Universal City Avenue There will also be a colorful Chinese New Year experience.

　　Hua Feng, Vice President of Brand Management and Corporate Sponsorship at Universal Beijing Resort, said, "The Spring Festival is an important festival in traditional Chinese culture. The resort’s unique taste of the year. We look forward to celebrating the Chinese New Year at Universal Beijing Resort to bring a sense of New Year ceremony to more and more tourists, and the ‘Global Chinese Year’ can also become one of the Spring Festival customs.”

　　In the dialogue session, Huang Lei, a well-known actor who has visited Universal Studios Beijing many times and once voiced Po, the protagonist of the movie "Kung Fu Panda", shared: "The new characters, themed food, and entertainment performances presented in the 'Universal Year of China' are all In interpreting the 'global-style New Year flavor', it conveys a happy, confident, beautiful, warm and hopeful atmosphere, which is unique to the global and common to the whole world.

　　In addition to the "Global China Year", Universal Beijing Resort released the theme activities for the spring and summer of 2023 for the first time.

The theme event of the King of Glory Heroes Festival will return in spring with new mysterious characters, themed food and merchandise.

At that time, the Hollywood Scenic Spot will once again present the story of Chang’an City, leading tourists into the world of King of Glory heroes with well-designed installations and high-level performances; in summer, Universal Beijing Resort will also present the first summer themed event for tourists ——Cool summer.

As one of the star protagonists of the cool summer grand event, Bumblebee will make its debut after the opening of the park, and "join hands with stars" with the stars in the blockbuster world to create a summer stage carnival that combines music, performances and fun .

　　A number of recent data show that the recovery trend of the cultural tourism market is obvious.

In order to meet the diversified and cost-effective needs of tourists, Universal Beijing Resort launched two annual card products for the first time, bringing more choices for tourists.

Universal Studios Beijing Annual Pass will be officially sold on the official app of Universal Beijing Resort, Ali Mini Program, WeChat Mini Program and official Fliggy flagship store at 8:00 p.m. on January 12, 2023.

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