The audiences do not accompany, not even the World Cup in Qatar has managed to save the junk, and the time has come to experiment.
RTVE has decided to turn around its Sunday afternoons, a unique territory for telefilms for, perhaps, too many years.
La bet is
a live social chronicle magazine
and the proper name at the helm is also very strategic.
Toñi Moreno, the undisputed star of Canal Sur, joins the list of seasoned signings in the regional channel, who seek to attract the Andalusian public, which is very large and great television consumer.
It arrives
eight years after her departure, not without controversy
.
"When I saw the Lollipop I started to tremble with emotion," he acknowledged this Monday at the presentation of
Plan de Tarde
, which will premiere this Sunday at 7:30 p.m., "then I went into makeup and it was like coming home ".
Plan de tarde
will have the classic live magazine format with reports on the famous people that have been talked about during the week, in-depth interviews and two new sections.
"No subject will be ignored. We are public television, but we have to be competitive"
Marta Manzano, executive producer of Teseo
At the house of...
he will take
Toñi Moreno
into the homes of national
celebrities
.
Although RTVE has not wanted to advance any details, the producer assures that they have several visits already prepared.
Anillos de oro
, for its part, will use RTVE's extensive archive to tell the stories of the most famous couples, from Raphael and Natalia Figueroa to Isabel Preysler and Julio Iglesias, going through more recent romances such as Piqué and Shakira or Miguel Bosé and Nacho Palau.
"It will give us the opportunity to discuss custody, inheritance, separation... Love and heartbreak, life itself," describes
Marta Manzano
, executive producer of
Teseo
, who assures that the magazine will not ignore any issue: "We are public television, but We have to be competitive."
"We had a plan for the afternoons," explains
Ana María Bordas ,
RTVE
's director of Originals
, "to renew the weekend starting with Sunday with some live program, so as not to have everything
canned
."
For the Public Entity,
Plan de Tarde
is the first of a battery of premieres that will seek to turn the programming around to redirect the bad data of 2022.
"A Difficult Strip"
Moreno, who asks for "patience" in the face of the new challenge, assures that he thought about it for a while before accepting, and that he did so motivated by the possibility of returning to live: "It is the miracle of television, where things happen", ensures.
Regarding the audiences' sword of Damocles, which already meant an unhonorable exit from RTVE eight years ago after that controversial
Entre todos
and its subsequent reformulation in a magazine,
T con T
, canceled just two months after its premiere, the presenter He does not evade a certain "respect", but he assures that he would manage failure in a different way if it were repeated after almost a decade of experience: "I come back at a different age and with mistakes that I will no longer make".
Paolo Vasile gave me a chance when I was ousted.
I leave Mediaset, but I leave the door open
Toñi Moreno, presenter of 'Plan de tarde' on TVE
He does not hide that Sunday afternoons are "a difficult stretch".
Plan de tarde
will compete with two hard nuts to crack:
La Roca
, which despite making discrete numbers enjoys a loyal audience on
La Sexta
, and
Fiesta
,
Emma García
's program, heir to
Viva la vida
, which García precisely took over from
Toñi Moreno
.
There are not a few rumors of a disagreement between the two presenters, but the Andalusian downplays the matter: "I don't get along with anyone", she settles her, although she admits that she has not spoken with her former partner in Mediaset.
On the other hand, he has done it with Paz Padilla, who will inherit the Telecinco space
Déjate querer
, a year after his abrupt departure from
Sálvame
after a confrontation with Belén Esteban on account of the coronavirus vaccines.
"She is a friend of mine, and the day her return was known, she called me to see how I felt," Moreno says, and comes to her defense: "She has everything that is needed for the program: she is a very wise lady and has a piece of equipment."
The departure of
Toñi Moreno
from
Mediaset
comes a few weeks after the end of
Paolo Vasile
's term as CEO of the group was announced.
"He gave me an opportunity when I was defenestrated, he bet on me," she recalls, and although she acknowledges that some of her decisions could have harmed her, she only has good words: "I am part of a team and I train so that they take me out to play and score goals".
The end of his stage in Mediaset he faces "with the door open"
.
The names of the interviewees who will attend the set of
Plan de tarde
are unknown , although for
Toñi Moreno
the great challenge will always be to bring out "something new": "Interview María del Monte, who is a friend, and not to leave alive".
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Toni Moreno