'Avatar 2', one week away from reaching the top 5 of all time

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Just before the release of

its director - oblivious to any outburst of modesty - made it clear that anything that was not to be among the five highest grossing films in history could be considered a failure.

The 13 years that have elapsed since the first installment (not in vain, the film that has made the most money in the history of cinema) and

left little room for anything other than the most elemental arrogance.

Out modesty.

And there,

(we talked about him) is the king.

Well, three weeks have passed and, for now, we are facing the seventh most profitable film of all time.

And up.

The figures, as things are, are dizzying.

And they are against all logic.

So far, the second of five planned Pandora movies has grossed

The 2,900 of the original 2009 film are still far away, but the environment, so to speak, is different.

It premiered on December 16, two days before the World Cup final.

And it did so with the cinemas in Russia blocked because of the embargo due to the war and with those in China that were victims of the umpteenth outbreak of the umpteenth variant of COVID.

The start, as all the media on the planet were quick to show, was good, but far from the very high expectations.

It didn't even rank as the best US release of a year as depressed (and depressing as far as the box office is concerned) as the past.

And yet, there were already voices that presaged what is now being fulfilled.

Comscore analyst (company that registers box offices around the world), was the first to remember that Cameron is "a marathon runner" not a sprinter.

In his opinion, with this Avatar the same phenomenon is being recorded as with that Titanic.

It started regular, but without declines.

And so it is being.

David Rodríguez, general manager of Comscore Movies Spain, is convinced that what is happening has been a surprise for everyone: «It has enormous merit to make these figures at a time like this.

Paradigm shift?

Maybe, but it's soon.

In any case, it is shown that going to the cinema or not continues to depend on the film and not on new habits.

In Spain, the almost 36 million euros collected place it only behind the first

and

.

In the world, the figures achieved by the new history of the Na'vi confirm his director as the most successful man - as well as the most arrogant by right -

It should not be forgotten that there are up to four Marvel productions on that list (three Avengers and one Spiderman).

“This film reminds us that the cinema is still the best place to enjoy movies.

In addition, it shows that it is necessary for films to last on the billboard for word of mouth to work, "says Luis Gil, general director of the Federation of Cinemas of Spain (FECE).

In fact,

compared to the previous one (which coincided with the end of the year) when it is normal for this percentage to decrease from one week to the next.

Now it only remains to see if the rest of the productions will experience an increase similar to the heat of the triumph (already yes) of Cameron.

The box office grows for big releases and recovers for films in the movie buff niche.

The middle class, which is becoming wider, continues without recovering.

Now speaking Enrique G. Kuhn, distributor and exhibitor.

The answer comes from Gil who reasons that, be that as it may, all films, large or small, need theaters "and Avatar's claim is a gas tank."

Cameron is a week away from, in his words, "not failing."

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