Chinanews.com, Hangzhou, January 8th, title: The warmth of Hangzhou in winter is surging: seeing the world in the fireworks

  AuthorHuang HuiGuo Hongyi

  In recent days, walking in the streets and alleys of Hangzhou, the feeling of the rapid return of fireworks has come to my face.

The business district where crowds gather to welcome the new year, the crowded pedestrian street, the restaurant that opens the queue mode for taking a number... At the beginning of the new year, scenes and scenes tell the surging warmth of the consumer market.

The reporter has recently visited many places to experience the vivid stories behind the return of Hangzhou fireworks.

  In Hangzhou, the bustling business districts and pedestrian streets are always the first to perceive the heat of the market.

How is the perception for a neighborhood where digital elements are "standard"?

  Equipped with digital "wings", the Wensan digital life block gathers digital clothing and living halls, digital restaurants, digital teahouses, etc. to create a new consumption experience.

The block also made its debut during the New Year's Day, and launched the Smart Business District Shopping Festival, which has a significant effect in stimulating consumption.

  Looking around, an old digital teahouse in a quiet corner attracted the attention of reporters.

Pushing the door open, one after another, lifelike and extraordinarily exquisite non-heritage dough figurines come into view, which are integrated with the teahouse.

In a corner of the teahouse, the intangible cultural heritage masters who created them are working hard on new works.

Many consumers are waiting in line at the restaurant.

Photo by Huang Hui

  When the teahouse meets the national trend, it gives a different experience to tea tasting.

The person in charge of the teahouse told reporters that this feature has attracted many young consumers and Chinese style lovers to check in.

"In addition to tasting tea, many customers will also customize dough figurines, and the business is pretty good." The person in charge said that in order to highlight the digital elements, the teahouse will broadcast live broadcast teaching of dough figurines to promote them to enter more ordinary people's homes.

  As the night darkens, the nightlife of the city kicks off.

Under the illumination of neon lights, many places in Hangzhou became more and more lively.

  Through a whole piece of glass curtain wall, you can see the Wangwensan restaurant located at the entrance of Wensan digital life block has become radiant. It is the changing seasons, quite romantic.

Many people in the store are dining, some are regular customers here, and some are first-time experiencers.

  According to the relevant person in charge of the restaurant, as a digital restaurant, under the empowerment of technology, a large "multimedia canopy" has been built on the second floor, which is full of technology and various visual contents create a unique dining atmosphere.

In addition, through the container aisle under colorful lights, you can also reach the outdoor garden, where you can dine in the smoky and fairy-like Internet celebrity bubble house.

  Many consumers think, "The atmosphere here is very romantic, and it is worth checking in." The person in charge said: "Since the opening in October 2022, our business has been booming. It is especially popular during New Year's Day, and the turnover rate has increased significantly."

  This is the epitome of the return of pyrotechnics.

Around the digital life, here will be full of vitality and new vitality.

The relevant person in charge of the Hangzhou Municipal Bureau of Commerce introduced that the block is mainly engaged in e-sports events, e-sports communities, digital sports, digital entertainment, digital hotels and other formats, promoting the upgrading of consumption data and intelligent integration of business circles, effectively promoting the continuous consumption recover.

  If you want to observe the fireworks in Hangzhou at night, you have to mention Wulin Night Market.

Neon lights, the sound of hawking, heavy traffic... This alley less than one kilometer long contains 175 stalls. Stall owners from all over the country sell art, toys, jewelry, clothing, mobile phone accessories and other commodities here.

  The business hours of the night market are from 5:00 p.m. to 12:00 p.m., and Wang Xiankui, who sells traditional Korean cake making, starts setting up his stall before 4:00 p.m.

His cakes are rich in flavors, among which the sweet-scented osmanthus flavor was developed after he came to Hangzhou.

"This city has brought me unique inspiration." Wang Xiankui said.

  "Business has been slowly improving since the end of the year. There are more people during the New Year's Day holiday. The 30 catties of cakes prepared yesterday were sold out in the blink of an eye, double the amount before the epidemic was released." He waved it vigorously. The gavel beat Jiangmi and told the reporter.

  The fireworks of his return also ignited his confidence, "Hangzhou is a good place, with good public security and good people. When I have the ability, I will settle here and take my children to study here."

  For the return of pyrotechnics, restaurants large and small in Hangzhou also have a deep understanding.

In the past few days, a popular barbecue restaurant has opened the queuing mode again. According to a staff member, there are about 40 to 50 tables in the evening on weekdays, and more than 100 tables in the New Year's Day holiday and weekends.

  Xiao Wen, director of the Commercial Operations Department of the Zhejiang Provincial Department of Commerce, believes: "After New Year's Day, the popularity of the whole society is gradually picking up, and the city's fireworks are also constantly improving."

  In order to further increase the confidence and consumption atmosphere of the public, Zhejiang is currently holding a new year's shopping festival in full swing.

He introduced that through the linkage of provinces, cities, counties and townships, the coordination of government, banks, social enterprises, and online and offline synchronization, Zhejiang will hold more than 250 consumption promotion activities, covering 12 major themes such as food, clothing, housing, transportation, travel, and entertainment. The government at the higher level will also issue more than 1.6 billion yuan in consumer vouchers.

"Everyone come out bravely, and our life will get better and better."

  No winter is insurmountable.

With the continuous optimization of epidemic prevention and control policies, people's lives are gradually returning to normal.

The rising fireworks are an excellent example.

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