Prevent influencers from fooling their fans on the products they promote: here is the objective of the French government, which announced this Sunday the opening of a public consultation.

It will last until the end of January and should make it possible to draft a code of good conduct.

Controversies, sometimes followed by fines, regularly erupt over the practices of influencers who do not always reveal the relationships that bind them to certain brands.

Influencer Nabilla Benattia-Vergara, for example, paid a fine of 20,000 euros for promoting stock market services on Snapchat in 2018 without mentioning that she was paid for it.

150,000 influencers in France

The Ministry of the Economy announced the principle of this public consultation on December 9, following a round table with representatives of this booming sector, which for its part pleads for self-regulation.

“Millions of you consult their opinions, their recommendations in the field of fashion, sport, beauty, travel.

They therefore play a role in our daily lives.

It gives them a special responsibility, ”said the French Minister of the Economy, Bruno Le Maire, about the 150,000 influencers in France.


Access to this content has been blocked to respect your choice of consent

By clicking on "

I ACCEPT

", you accept the deposit of cookies by external services and will thus have access to the content of our partners

I ACCEPT


“The vast majority of them obviously respect the rules.

But there are also certain scams or sometimes simply certain oversights.

We forget to say that we were paid to recommend such a product, such a site or such a trip”, he added in a video published on the consultation site and entitled “I need you”.

Eleven measures proposed on four major themes

“It is these discrepancies, these shortcomings, sometimes this cheating that we want to correct with the regulation of this sector”, he continued, referring to his desire to put in place a “code of good conduct”.



The consultation, accessible until January 31 on concertation-influenceurs.make.org, “will allow all French people who wish to express themselves on 11 measures divided into four themes”, he specified.

These four themes are the rights and obligations of influencers, intellectual property, consumer protection and governance of the sector.

Economy

United States: Accused of stock market fraud, influencers raised 100 million dollars

By the Web

YouTube: In which cases does the platform decide to sanction the videographers targeted by investigations?

  • Social networks

  • Influencer

  • Company

  • high tech