A sailboat is slowly sailing on the Grand Canal in Texas, and old photos are projected on the sails, highlighting the nature and grandeur, hugeness and far-reaching of the canal, telling the vicissitudes of history and cultural accumulation of the canal.

　　This video poem of the ancient canal outlines the rebirth of the Grand Canal, making the world heritage culture truly "live".

This time, the third season of China's first World Heritage revealing interactive documentary program "Walking Alone", which is exclusively titled by China's high-end cultural liquor Jiuguijiu, came to Dezhou. The sixth director of the Palace Museum, "Watcher of World Heritage" Shan Jixiang leads Zhou Yun, Niu Junfeng and Tang Jiuzhou's "Wanli Youth Group" and guest Yang Di to go boating on the canal, explore the spiritual and cultural memory of the Grand Canal in Dezhou, and present a cultural feast full of fireworks for everyone. Experience the cultural charm of Texas from an immersive perspective.

"Riding Alone for Thousands of Miles" Season 3 Texas Grand Canal

Charming Texas, ushering in the revival of the world heritage in the century

　　If the Great Wall is a frozen history, the Grand Canal is a flowing culture and a living world heritage.

In the early summer of 2022, water from the Yangtze River, local water, diverted water from the Yellow River, reclaimed water, and rainwater from "five lakes and four seas" will flow into the South Canal.

　　As one of the birthplaces of Dawenkou Culture and Longshan Culture, Dezhou has a long history, with a history of more than 2,000 years, which has accumulated profound cultural heritage and precious cultural heritage.

Dezhou, known as "Jiuda Tianqu" and "Shenjing Gateway", was once a major water transportation channel in history. The Beijing-Hangzhou Grand Canal has more than 140 kilometers flowing through its territory, which is one of the important witnesses of the development of the Chinese nation. .

　　1400 years ago, with the opening of the Yongji Canal, Dezhou opened the prelude to the canal civilization and entered the era of the Grand Canal.

Dezhou is located on a plain and is steeped in farming culture. The connection of the Grand Canal has made Dezhou a place where farming civilization and commercial civilization converge and blend.

The multiculturalism brought by Huiban's entry to Beijing, southerners' entry to Beijing to rush for exams, officials' entry to Beijing to report on their duties, traders' delivery of goods to Beijing, and envoys' visit to Beijing to meet saints, etc., merged in Dezhou, forming a splendid canal civilization.

　　On June 22, 2014, the 38th World Heritage Conference reviewed and approved the application for the "Grand Canal" submitted by China, and the "Grand Canal of China" was officially included in the World Cultural Heritage List.

As the protection and application site of the Grand Canal, the Dezhou section of the South Canal successfully participated in the application and became a world cultural heritage.

A river running through ancient and modern times

　　Throughout the ages, the canal has long been integrated with the life of the people along the coast of Dezhou. The special food born due to "luck" is fragrant in people's three meals a day, conveying the memory of the Dezhou Canal that has been eating and drinking beside the pier for thousands of years. .

　　The third season of "Riding Alone for Thousands of Miles" came to Dezhou. The Youth League of Thousands of Miles felt the style of the canal connecting ancient and modern times. It still maintains the original appearance of the river for hundreds of years, irrigating the old course of the Yellow River and the crops on both banks.

The Millennium Canal runs through the north and the south, making Dezhou Braised Chicken famous at home and abroad with the surging water of the canal. The Wanli Youth League also came to experience the authentic taste of Dezhou Braised Chicken.

Cultural exchanges and integration along the canal also happened quietly. The Sulu culture in Beiying Village and the Dezhou canal culture blended with each other and continued to grow.

The Wanli Youth League went to Dezhou to support the development of canal civilization

　　Beside the canal, in a small courtyard where fireworks are rising.

While eating dumplings, the Wanli Youth League tasted Jiuguijiu, a famous cultural wine that followed the Wanli Youth League to protect the world cultural heritage.

As the leader of Chinese cultural baijiu, Jiuguijiu has been walking with the "Wanli Youth League" for three consecutive seasons, protecting the world heritage civilization with the flowing baijiu culture. Only when the world heritage culture enters the lives of ordinary people can it arouse the deep resonance of the audience. Present the value of world heritage cultural inheritance to the audience, so that more people can feel the cultural treasures of the world heritage, and at the same time inspire people to inherit and revitalize the world cultural heritage.

Drink rich wine and celebrate the reunion Chinese New Year

　　With wine as a medium, enjoy the world heritage in spring.

As the leader of cultural liquor, Jiugui Liquor not only deeply understands the emotional appeal of consumers in terms of cultural feelings, but also becomes the carrier of Chinese World Heritage culture, allowing more people to truly experience the customs of the World Heritage, " Let the legacy come alive."

　　As the Spring Festival approaches, for Shandong consumers, Jiugui Liquor has prepared exclusive themed activities from January 11 to March 31, presenting multiple gifts for Wenmai Shandong pride, so that everyone can feel the cultural essence in the rich and fragrant wine. Charm, live a rich and reunion year.

Jiugui Liquor launched a series of themed activities of "Fragrant Reunion and Discussing Mountains and Rivers"

　　The first big gift: Open the bottle and scan the QR code to win 50L Jiugui Liquor X Wanli Riding Solo Datan Memorial Wine.

Consumers who purchase Jiugui Liquor Purple Altar, Red Altar, Yellow Altar, Inheritance, and Fragrant Classic Series products, scan the QR code on the bottle cap, and have a chance to win prizes including 50L Jiugui Liquor X Wanli Zoudanqi Datan Memorial Wine, 2.008 L Jiugui Liquor Year of the Ox Zodiac commemorative wine, another bottle, cash red envelopes and other rich gifts, 100% winning the prize.

Invite friends to help, and you can also draw gifts including 500mL Jiuguijiu X Wanlizuo Shanqi joint wine for a second time, from your fingertips to the bottom of your heart, Jiuguijiu is a toast to the beautiful World Heritage with a glass of fragrant wine.

　　The second big gift: "Jiugui Liquor New Year's Blessing Contest", contract your Spring Festival "Reunion Wine".

Consumers participate in the "Blessing Contest" on Jiugui Liquor's official Weibo, post a photo of your family's most "lucky" Chinese New Year, and have a chance to win 2 bottles of 500ML Red Altar Jiugui Liquor.

Jiugui Liquor hopes to share the joy of the New Year with you and witness the happy moments of thousands of families.

　　The third big gift: Enter the "Fragrant Town" through the "Jiuguijiu Official Account", scan the Jiuguijiu logo with AR, and you can win prizes such as Jiuguijiu X Wanli Walking Solo World Heritage joint wine, customized red envelope covers, and cash red envelopes.

Enjoy the beautiful scenery of the world heritage, get the knowledge of the world heritage without leaving home, move your fingers, and there are additional benefits. This Spring Festival, let us start a wonderful journey of the world heritage together.

　　The fourth big gift: There will be surprises when buying wine in specialty stores.

Blessed are the wine lovers in Shandong!

As a major province of world heritage culture, Jiugui Liquor has specially tailored welfare policies for Shandong. Consumers who buy alcohol in Jiugui Liquor stores in Shandong Province can enjoy 500ML Jiugui Liquor if they purchase 3 pieces or more of Jiugui and internal products. (Exclusively for specialty stores) 2 bottles of wine will be given as a gift, let the prosperous alcoholic wine accompany you through the new year with a long and rich fragrance.

　　Jiugui Liquor hopes that consumers will feel that world heritage culture is not far away from us. Those New Year’s customs from New Year’s Eve to Lantern Festival, the richness flowing in the cups, the fragrant food, silently guarding the world among relatives and friends The people of the heritage culture... can be closely connected with the heritage culture, and become the intoxicating scenery of inheriting the spirit of the heritage.