China News Service, Beijing, January 9th (Reporter Shangguan Yun) Recently, Beijing opened the book and released the "2022 Book Retail Market Annual Report" (hereinafter referred to as the "Report").

It is mentioned that in 2022, the book retail market will decrease by 11.77% year-on-year, and short video e-commerce will increase by 42.86% year-on-year.

　　The "Report" shows that the book retail market in 2022 will drop by 11.77% year-on-year compared with 2021.

Looking at the retail book market through different channels, the physical store channel retail book market has dropped by 37.22% year-on-year, which is more than the decline in 2020.

Compared with 2019, it has decreased by 56.7% year-on-year, and the retail situation of physical stores is still relatively severe.

Image source: Photo courtesy of Beijing Open Book

　　Platform e-commerce fell by 16.06% year-on-year, and vertical and other e-commerce fell relatively small, down 2.43% year-on-year.

Short video e-commerce achieved positive growth, up 42.86% year-on-year.

　　In addition, in the retail book market in 2022, the proportion of short video e-commerce Mayang will surpass the proportion of retail sales in physical stores.

At present, short video e-commerce, as an emerging e-commerce, has attracted more and more users' attention.

　　From the perspective of the channel structure of the book retail market, the scale of platform e-commerce, vertical and other e-commerce and physical store channels is more than 1 million, and the variety of short video e-commerce is relatively small.

However, judging from the proportion of retail books, the proportion of platform e-commerce is the highest, exceeding 40%, and the proportion of short video e-commerce retail is catching up with the proportion of physical store retail.

　　Literature and biography grew against the trend, with the largest increase in the proportion of foreign languages ​​in the literature category, and the largest decrease in the proportion of foreign languages ​​in the teaching and supplementary category.

　　Judging from the composition of all kinds of books in 2022, the children's category is the category with the largest proportion of foreign books, and the proportion of foreign books has further increased, an increase of 0.43 percentage points compared with 2021.

The proportion of foreign language in teaching and supplementary categories ranks second, a decrease of 2.26 percentage points from the proportion of foreign language in 2021.

Compared with 2021, the proportion of foreign languages ​​in the literature category has increased by 1.82 percentage points, mainly driven by online paper books, classic books, and new works by famous authors.

　　It is worth mentioning that the proportion of new books in short video e-commerce is high, and it has become an important channel for the release of new books.

Judging from the listing time of mobile books in the retail market of the four channels, the proportion of new books listed in 2022 in the short video e-commerce is higher than that of other channels in terms of the proportion of varieties and the proportion of code foreign.

　　From the specific data, in the new books in the past two years, the proportion of original books has been increasing, the proportion of original new books has increased from 23.9% to 24.5%, and the proportion of original innovative books has risen from 23.7% to 30.1%.

Judging from the category distribution of original books, in 2022, there will be more original and new books in the literature, children's, academic culture, and economics and management categories, all with more than 6,000 kinds.

　　In addition, among the best-selling books of the year, "Science of Comic Books Loved by Elementary School Students (4 Volumes)" ranked first in the children's category.

Comparatively speaking, children's series books still perform well. In addition to the "Mi Xiaoquan" series and "Pitt Detective" series, there are "Special Forces School", "Handaxe Boy", "Jinbo'Love's Little Raindrop" in the children's new book list. 'Reading Book', 'The Great Detective Sherlock Holmes', etc.

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