Our newspaper (Reporter Zheng Na) The launching ceremony of the 2023 National "Village Evening" Demonstration Exhibition and the Cloud Press Conference were recently held in Beijing.

The event is co-sponsored by the Public Service Department of the Ministry of Culture and Tourism, the National Center for Public Cultural Development, and the Audiovisual New Media Center of China Central Radio and Television.

  The 2023 National "Village Evening" Demonstration and Exhibition will be themed with "Set Sail on a New Journey, Happy Chinese Year", and use the "Village Evening" works written, directed, and performed by farmers themselves to sing about the things around them, act the people around them, My hometown is beautiful and I praise my new life.

The activities are carried out through a combination of online and offline methods, including the launching ceremony and cloud release, the comprehensive program "My Treasure "Village Evening"", and the relay show of "My "Village Evening"" in the North and South Xiaonian - "My "Village Evening" My Year" integrates media programs, "I want to go to the "Village Evening"" excellent program exhibition, "Village Evening" multi-dimensional list, cloud "Village Evening" exhibition and other content.

It is reported that some high-quality program elements of the "Village Evening" in 2023 are expected to appear in the Spring Festival Gala of China Central Radio and Television.

  Over the past two years, watching "Village Gala" online and participating in "Village Gala" offline have become "new folk customs".

In 2023, the "Village Evening" will continue to take advantage of its extensiveness, massness, uniqueness, and interaction, focus on new trends, new features, and new fashions, and create a series of products full of New Year's flavor, focusing on showing that the Chinese people are down-to-earth and hardworking It fully demonstrates the magnificent picture scroll of rural revitalization in the process of Chinese-style modernization.

  The launching ceremony is divided into three chapters: "Ancient Rhyme and New Style·Folk Literature and Art Passed from Generation to Generation", "Country Gathering and Village Evening·New Chapter of Mass Culture Spectrum" and "Happiness Set Sail·Chinese Rural Areas to the Future". Weather, take stock of the upcoming exciting content in the "Village Evening" event in 2023.

On the same day, the list of 76 national "village evening" demonstration sites including Sanjianxi Village, Zhangqiu District, Jinan City, Shandong Province, and Niangre Street, Chengguan District, Lhasa City, Tibet Autonomous Region was released on the same day.

  "People's Daily Overseas Edition" (Edition 07, January 9, 2023)