News from our newspaper (Reporter Qu Xinyue) "I paid a continuous monthly membership to watch a new TV series. After I finished the membership, I found that I had to recharge another membership if I wanted to watch variety shows. In addition, there are many types of memberships. Once you make the wrong purchase, you won’t be able to watch the programs you want to watch.” Recently, Mr. Zhao, a consumer in Jinan, Shandong, bought a new smart TV at home, but the various paid-for content made him feel that such a charge is a bit “unsightly”.
In recent years, with the strengthening of copyright protection awareness, consumers have been able to accept the content payment model, but because the built-in membership system of smart TVs is too complicated, and the user experience caused by the incompatibility of TV terminals and mobile terminals is not good, so that Consumers are often "disturbing".
"Chasing dramas on a big screen" is a unique advantage of smart TVs over mobile phones.
Some video content platforms have also developed their own TV-specific apps, but members who support TV viewing are not compatible with mobile phones, and the price is much higher than that of mobile phones.
Taking Tencent Video as an example, its super video VIP can support "TV, mobile phone, computer, and Pad all-terminal universal". Among them, the cloud audio-visual Jiguang APP needs to be installed to watch TV, and the price during the discount period is 298 yuan a year.
The annual subscription price of Tencent Video VIP for the same period is 158 yuan. On the purchase details page, the merchant clearly reminds that this product does not support TV viewing.
"When I was buying a TV, the salesman strongly recommended to me to buy the 239 yuan a year membership launched by their TV, saying that there are a lot of film and television resources. But later I found out that I want to watch some dramas from some video websites, so I have to buy members of these platforms." Ms. Lin, a Beijing consumer, told reporters that in recent years, some smart TV brands have begun to build their own content libraries and establish their own paid membership systems.
However, some consumers found that after recharging members, they still need to pay to watch the film and television content of specific sections.
For example, the annual price of Mi Film and TV membership that supports Mi TV is 348 yuan, and you can watch all the content of the VIP channel after recharging.
However, the merchant also stated that the content that needs to be paid to watch in the a la carte movies, Xiaomi TV classroom membership, Xiaomi children's growth membership and three-party applications, all need to be purchased separately.
"It costs nearly a thousand yuan a year to buy a few members." Some consumers made a calculation.
When Mr. Zhao recharged his membership, he found that the platform would set up multiple membership types, and each type had different rights and interests.
If you don't read the purchase tips carefully, you may buy a membership and still not be able to watch the programs you want to watch.
Some consumers also found that Youku video cannot be screened, and they can only try it for 6 minutes after casting.
If you want to continue to cast screens, you need to activate the Kumao membership after activating the Youku VIP membership rights.
"The 'matryoshka-style' membership fee not only affects the consumption experience, but also consumes the trust of consumers. In the long run, it will shake the foundation of paid viewing, which is not conducive to the healthy development of the industry." Liu Jing, a lawyer from Shaanxi Xuegao Law Firm, suggested that the formulation should be accelerated Corresponding industry standards and norms make membership fees more reasonable.
At the same time, to respect the feelings of consumers, we can explore the establishment of a TV membership system with multiple client terminals that are compatible with each other, and enrich the content of video resources, so that consumers will no longer "fill the membership like dolls".