China News Service, January 5th. According to the website of the Ministry of Culture and Tourism, the national cultural and tourism holiday market during the New Year's Day holiday in 2023 is generally safe and orderly.
During the holiday period, 52.7134 million domestic tourists traveled nationwide, a year-on-year increase of 0.44%; domestic tourism revenue was 26.517 billion yuan, a year-on-year increase of 4.0%.
Urban leisure and surrounding tourism still dominate, and medium and long-distance tourism is recovering steadily.
Sanya, Xishuangbanna, Kunming, Xiamen and other places have become the main tourist destinations for tourists from Beijing and the three northeastern provinces to "shelter the cold and New Year's Eve".
The picture shows tourists visiting the Tianya Haijiao tourist area during the New Year's Day holiday.
Photo by Wang Xiaobin
According to reports, during the New Year's Day holiday in 2023, there will be 52.7134 million domestic tourist trips nationwide, a year-on-year increase of 0.44%, which will return to 42.8% of the same period during the 2019 New Year's Day holiday on a comparable basis; domestic tourism revenue will be 26.517 billion yuan, a year-on-year increase of 4.0%, returning to 35.1% of the same period during the New Year's Day holiday in 2019.
This holiday market presents three major characteristics.
1. Urban leisure and surrounding tourism still dominate the mainstream, and medium and long-distance tourism is recovering steadily.
During the New Year's Day, high-quality fun experiences such as ice and snow, hot springs, shopping in parks, lake tours, camping, cooking tea around the stove, hotel script killing, neighborhood leisure, roaming in ancient towns, watching fireworks, and mountain climbing are popular among young people. Sanya, Xishuangbanna, Kunming, Xiamen and other places have become the main tourist destinations for tourists from Beijing and the three northeastern provinces to "shelter the cold and New Year's Eve".
Image source: Screenshot of the website of the Ministry of Culture and Tourism
2. Folklore experience brings traditional culture to life, and the sense of New Year's Eve ceremony has gradually become a new trend.
Changsha Juzizhoutou, Shenzhen Window of the World and other places held fireworks shows to welcome the New Year, Beijing Badaling Great Wall Scenic Area opened the Great Wall at night, and Chengdu Tianfu Twin Towers presented a 218-meter-high "cloud New Year's Eve" light show, adding a festive atmosphere to citizens to welcome the New Year.
3. Cultural and tourism activities are carried out in an orderly manner, and measures to benefit the people have boosted cultural and tourism consumption.
Hainan held the 2022 Hainan International Tourism Island Joy Festival and issued 10 million yuan of tourist coupons to the whole country. The 24th Harbin Ice and Snow World with the theme of "Ice and Snow City, Unlimited Creativity" opened, boosting the travel industry in the epidemic Recovery under new circumstances and changes.
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