With the anti-waste law, fast food restaurants must now provide reusable tableware to their customers eating on site.
A novelty that could prove profitable… If customers stop stealing the dishes, reports
Le Parisien
.
McDonald's was the first to bring these thefts to light.
Since the application of the law on January 1, 2023, many customers leave with the plastic tableware provided on the trays.
The people interviewed by
Le Parisien
believe that these new objects are worth collecting, for the souvenir.
Since January 1, many thefts have been observed, these objects becoming collector ⬇️ #McDonalds #Dishes https://t.co/E3CbmMPMNY
— paris_normandie (@paris_normandie) January 5, 2023
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Fake chips to deter thieves
Problem: these thefts prevent McDonald's from fulfilling the environmental commitment sought with this new measure.
In the event of too many thefts, the fast food chain must have new crockery items produced and delivered to its various restaurants, which limits the positive ecological impact of the measure.
Not yet quantified, the losses would not be as high as in traditional restaurants, according to the founder of the brand which supplies reusable dishes to the American giant.
In some establishments, the managers went so far as to warn customers that the plastic containers were equipped with geolocation chips.
This is obviously a lie, but it seems to work: these establishments now record fewer thefts than the others.
To remedy this problem, the fast food chain plans to strengthen its communication and associated signage.
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