Can't close the mobile APP pop-up window?

Afterburner rectification!

  In the era of mobile Internet, various mobile Internet applications (APPs) such as instant messaging, online video, online shopping, news and information are developing rapidly, and at the same time, various chaos have arisen.

Recently, relevant departments have successively introduced relevant measures, carried out special actions, issued joint circulars, and made more efforts for the healthy and standardized development of the APP field.

  Chaos in the APP field occurs from time to time

  Pop-up advertisements that cannot be turned off, counterfeit apps that confuse real ones, forced bundled downloads without consent, pre-installed programs that are difficult to uninstall... At present, the chaos in the APP field has seriously affected the user experience.

  Pop-up ads are a common problem encountered by users.

"It's okay for the app to place advertisements, but now I don't dare to touch the phone when I open the app, because sometimes I just shake the phone carelessly and jump into the 'shake it' advertisement." Netizen "Xiaohua Yiduo" said.

  In addition, the "can't turn off" advertisements on some APP pages are really disturbing.

Many netizens said that they have encountered a "false close button". They thought they clicked the close button, but in fact they jumped to the external page.

  According to data from the China Internet Network Information Center, as of June 2022, the number of monitored apps in the Chinese market is 2.32 million.

The massive number of applications has also brought opportunities for many counterfeit APPs.

"Some counterfeit apps have icons that are very similar to genuine ones. If you don't pay attention, it is easy to download the wrong one, which will eventually lead to information leakage and even economic losses." Netizen "Qiqi" said.

  Wu Shuqin, a silver-haired netizen in Harbin, Heilongjiang, said: "It is a learning process for us elderly people to use smartphones. Many operations are unfamiliar, and some subtle operations are easy to ignore. Therefore, it is more likely to encounter bundled downloads when downloading apps. Useless Apps in mobile phones not only occupy the space of the mobile phone, but also make the mobile phone slower and slower.”

  According to a survey on mobile phone pre-installed software, 62.21% of the respondents reported that the number of pre-installed software on mobile phones is large and takes up memory. They rarely use it on a daily basis and will delete most of them.

In terms of the number of preset software, some models of mobile phones have preset as many as 56 application programs when they leave the factory.

  People in the industry believe that the preset apps are not only dazzling, but most of them also lack practical value.

Behind the preset APP that "cannot be deleted" is actually the joint operation of mobile phone manufacturers and software operators.

  There is a new approach to policy supervision

  Recently, in order to standardize the management of mobile Internet application information services, in-depth control of application chaos such as APPs and small programs, further consolidate the main responsibility of the application distribution platform, and promote the healthy and orderly development of the industry, the State Cyberspace Administration of China deployed the "Qinglang· The special action to rectify the chaos in the field of mobile Internet applications.

  This special action strengthens the management of the entire chain of mobile Internet applications, and comprehensively regulates the operational behavior of mobile applications in links such as search, download, and use.

Among them, the search and search link will focus on cracking down on "copycat apps", strictly rectifying false rankings, comprehensively purifying page presentation, and strictly regulating filing requirements.

In the download and installation link, we will focus on rectifying mandatory and bundled download and installation; resolutely punish applications for "selling dog meat" to evade supervision; and severely crack down on inducing users to download with money as bait.

In terms of operation and use, the problem of pop-up windows will be centrally managed, function settings will be strictly regulated, and induced recharges will be severely cracked down.

  It is reported that this special action will focus on strengthening the standardized management of distribution platforms, focus on key platforms, and intensify rectification efforts on application distribution platforms with prominent problems.

  In order to further standardize the preset behavior of mobile smart terminal application software, protect the rights and interests of users, improve the supply level of mobile Internet application services, build a safer and more dynamic industrial ecology, and promote the continued prosperity and development of the mobile Internet, the Ministry of Industry and Information Technology and the State Cyberspace Administration of China recently jointly Print and distribute the "Notice on Further Regulating the Behavior of Presetting Application Software on Mobile Smart Terminals" ("Notice" for short), which will come into force on January 1, 2023.

  The "Notice" clarifies that the behavior of presetting mobile smart terminal application software should follow the principles of compliance with laws and regulations, user first, safety and convenience, and minimal necessity. The right to know and the right to choose protect the legitimate rights and interests of users.

Manufacturers should ensure that pre-installed application software in mobile smart terminals other than basic function software can be uninstalled, and provide safe and convenient uninstallation methods for users to choose.

At most one of the preset application software that realizes the same basic function can be set as non-unloadable.

  Establish a long-term supervision mechanism

  In response to all kinds of chaos in the APP field, relevant departments have been continuously upgrading supervision.

According to statistics, from December 2019 to October 2022, the Ministry of Industry and Information Technology has notified a total of 26 batches of apps that infringe on user rights and interests, listing detailed problems one by one, making rectifications within a strict deadline, and removing apps that have not completed rectifications as required deal with.

  In response to users' strong feedback on the problem of "unable to close and random jumping" of APP opening pop-up information, the Ministry of Industry and Information Technology has carried out a total of 12 batches of technical sampling inspections throughout 2021, notifying 1,549 illegal APPs, and removing 514 of them. Rectified APP.

  In terms of fraud risk reminders, since November 2022, the Ministry of Industry and Information Technology's anti-fraud special class has released more than 20 issues of fraud-related high-risk APP lists on the official public account, reminding the majority of netizens including counterfeit apps represented by counterfeit apps. Fraud, lottery fraud, loan fraud and other APP-related fraud types.

  After several rounds of rectification, the chaos in the APP industry has improved, but some software operators and distribution platforms still evade supervision through "skimming the ball" or some illegal "new tricks".

  Experts said that the regulation and supervision of the APP industry needs to promote the realization of collaborative governance among all parties and establish a long-term mechanism.

On the one hand, the operation, distribution, and use of APPs involve many links. Software operators need to be user-centered and operate safely in accordance with laws and regulations; distribution platforms need to strengthen audits and set up access thresholds; Relevant reporting platforms; regulatory authorities must strictly supervise and provide timely guidance and regulation on related chaos.

On the other hand, the Internet world is developing rapidly, and all kinds of chaos in the APP field are not static.

Therefore, to establish a long-term supervision mechanism on the basis of collaborative governance, it is necessary to implement anti-rebound, and to constantly identify and respond to new chaos, so as to promote the healthy and sustainable development of the APP field.

(People's Daily Overseas Edition)