At the end of 2022, it looked like Twitter only had days left to live, but the forum has lived on.
What the future will look like after Elon Musk's purchase is still unclear.
- The big question that remains for Elon Musk is how to solve the ethical issues: what you can say and what you can't.
The council that worked on this previously has simply been dismissed.
It could be a nightmare for Twitter if it doesn't succeed in being a platform where users and advertisers feel safe, says Elin Häggberg, media scientist focused on social media.
AI and authenticity
Over the past year, Instagram has also built its own variant of the Bereal app, where you take a picture with the selfie camera and a picture with the phone's front-facing camera at the same time at a time given by the app.
The idea is that you should not control or prepare the situation and give a more "true" picture of your life to your followers.
This "authenticity trend" will continue into the new year and be accompanied by more AI-generated content.
- In parallel, we see the trend with AI-generated text and images, i.e. "synthetic media", and they will be polar opposites during the year: the synthetic and what we perceive as more genius.