Audiences Las Campanadas of Antena 3 culminates its historic surprise to TVE with Ibai scratching the audience of traditional television
Not even the
World Cup in Qatar has managed to save
TVE
's junk
in December:
Antena 3
already has 14 months of leadership and ends the year as the favorite option for Spanish viewers in the month of December with the lowest television consumption in history.
According to the data released this Monday by the audiovisual consultancy
Barlovento Comunicación , the
Atresmedia
chain
culminated its leadership in December with a 13.5% audience share, 0.8 points above
La1
, which is growing, thanks to the World Cup, 3 .7 points compared to November but fails to place itself in first position.
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Drafting: ESTHER MUCIENTES Madrid
Writing: PHOTOGRAPHS: ÁNGEL NAVARRETE
The women who embody the 'sorpasso' from Antena 3 to Telecinco: "Nothing is casual on television"
La1
does get the highest month of December in the last 11 years.
The contribution of the World Cup matches is 3.9 points, 31% of the total result of the chain in the month.
Yes, the first public entity chain in unique viewers wins with 37.9 million, 2.7 million more than
Antena 3
.
Despite the sporting event, this month was the December with the lowest television consumption in history, with an average daily average of 200 minutes per person.
Each Spaniard has spent an average of 3 hours and 20 minutes a day watching traditional television
, a decrease of 14 minutes (-7%) compared to December 2021.
The
sociodemographic groups
that have watched television the longest in December have been women (213 minutes a day) and those over 64 years of age (352 minutes a day).
By region, the inhabitants of
Castilla-La Mancha
have been the most television consumers, with 223 minutes a day, followed by
Castilla y León
(220 minutes) and
Asturias
(218 minutes).
The collapse of Telecinco
The data from
Telecinco
end the year following its downward trend.
With a 10.7% share, the Mediaset
chain
is the third option in the month of December, and comes out of 2022 with the lowest monthly rate in its history.
For its part,
Cuatro
does not have it much better and registers the lowest December in its history.
It's not all good news for
Atresmedia either
:
La Sexta
marks its minimum in the last ten Decembers with a 5.5%
share
.
Thus ends the most successful year for
Antena 3
, which ends 2022 with the best annual audience data in 13 years: a 13.9% audience share.
The private channel closed the year above its main competitor,
Telecinco
, which, although it maintained double digits (12.4%), registered its historical minimum.
It also surpasses
La 1
, which despite the millionaire figures of the World Cup barely reaches 9%.
According to the criteria of The Trust Project
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Telecinco
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