China News Agency, Chengdu, December 31 (Shan Peng) On the first day of the New Year's Day holiday, Chengdu Century City Convention and Exhibition Center is full of New Year flavor.
The 26th China (Sichuan) New Year Shopping Festival opened on December 31.
At the exhibition site, authentic New Year’s products such as bacon, salted duck, and Tibetan-flavored pigs were dazzling. Some merchants started live broadcasts and peddled their own products, and many consumers came to the exhibition with shopping carts.
"Today I made a special trip to buy some new year's goods. The new year should have a new look." said Wang Wei, a citizen of Chengdu.
With the implementation of the "New Ten Measures" prevention and control measures, various parts of China have accelerated the resumption of work and production of enterprises, and strived to stimulate consumption recovery.
In Chengdu, the Second Plenary Session of the 14th Chengdu Municipal Committee of the Communist Party of China and the Economic Work Conference of the Municipal Committee of the Communist Party of China held a few days ago proposed that we should go all out to make up for consumption.
From the issuance of various consumer coupons to the holding of shopping festivals, food festivals and other consumption-promoting activities during the prime time of consumption, the fireworks in Chengdu scenic spots, restaurants, shopping malls and other consumer places are gradually returning.
During the New Year's Day holiday this year, Chengdu is one of the most popular inter-provincial travel destinations in China.
On the first day of the holiday, Anren Ancient Town, Dayi County, Chengdu ushered in the first wave of passenger flow.
Tourists board the Dangdang car to see the style of the Republic of China in the ancient town.
At the market activities in the ancient town, DIY hand-made experiences such as cream glue and fluid bears were very popular.
According to Liu Haiwei, manager of the marketing department of Anren Company of Chengdu Cultural Tourism Investment Group, two days before the New Year's Day holiday, the hotel rooms in Anren Ancient Town were full, and "hotel room reservations have increased significantly in the past week."
At lunch time, in the Chunxi Road business district in Chengdu, there was a long queue in front of the hot pot restaurant "Bashu Dajiang", and the business in the store was booming.
Mao Xiaopei, the founder of "Bashu General", said that in the past week, many stores under the brand have generally ushered in a pick-up in passenger flow, especially in shopping malls. The occupancy rate of individual stores has recovered to about 80% of the same period in 2019. The amount expressed optimism, "If the speed is fast, this year's Spring Festival is expected to return to the pre-epidemic level."
"After this wave of epidemics, catering people are finally looking forward to spring." Yan Long, executive chairman of the Sichuan Hotpot Association, said that the hotpot consumer market in Chengdu has recently recovered strongly. At the same time, a group of hotpot entrepreneurs are planning to open new stores and looking for favorable locations. Seize the prosperous shop.
Yan Long predicts that next year Chengdu will usher in a wave of hotpot restaurant openings.
At the same time, the Chengdu football market has also accelerated its recovery.
On the afternoon of the 31st, more than 37,000 fans poured into the Phoenix Mountain Sports Park professional football field, which can accommodate 60,000 people, to witness the final match of the Chinese Super League—Chengdu Rongcheng vs. Dalian Ren at home.
There were waves of people in the stands, banners rolled, and the slogan "Chengdu is rising" resounded throughout the audience.
Li Huyang, a citizen of Chengdu, watched the game with his family. He said that whenever Chengdu Rongcheng scored a goal, the shouts on the scene were like a tsunami. "Chengdu's hottest football market is back." He said excitedly.
In order to attract traffic and promote consumption, major shopping malls in Chengdu have also frequently made moves.
On the evening of the 31st, the 2023 Chengdu Food Carnival kicked off in the Vientiane City of Chengdu, and the "Chengdu 'Choice of Food' and New Year's Eve Dinner List" was released on the spot to provide consumers with food guides.
That night, Chengdu MIXC Art Plaza turned into an ocean of music, with jazz, pop, electronic, and rock singing in turn. A New Year's Eve concert brought an audio-visual feast to the audience.
"At the end of December, the passenger flow of Chengdu Mixc City was basically close to the same period last year, and the overall trend was positive. In terms of business types, catering recovered the fastest, and clothing, durable goods and other business formats were also recovering steadily." Hao Peng, general manager of Chengdu Mixc City, said in an analysis. In the first quarter of 2023, consumption in the retail industry will be in a recovery period; as the economy recovers, consumer confidence will gradually increase, and consumption in the second quarter of 2023 is expected to usher in a rebound.
The relevant person in charge of the Chengdu Municipal Bureau of Commerce said in an interview with the media that the service industry and consumption have been repeatedly impacted by the epidemic this year, and business confidence urgently needs to be boosted and restored. Previously, Chengdu issued multiple rounds of consumer coupons, which stimulated consumption by more than 5 billion yuan.
He said that Chengdu will launch a series of measures from the policy side, the activity side, and the flow of people to make the Chengdu consumer market "full firepower".
(use up)