ENTREPRENEUR The women-only sports parties everyone wants to go to
K-BEAUTY "Unlike food, all cosmetics are processed"
There is a saying in the world of beauty that says: "99% of products are created for marketing, to sell, and only 1% to make people feel better."
Irene Márquez
(Barcelona, February 22, 1993)
wants to place herself in this small percentage with her young firm that has just emerged into a very competitive market.
It's called Natcare and it's her dream come true.
"'Nat' comes from my sister Natalia, who died, and 'care' represents the care we took with her during her illness. I believe that important people have to be in important projects. I couldn't have a better name," he explains. .
Márquez had entrepreneurship in his blood.
"In my family, work has always been very present."
His father,
at only 19 years old, already founded his own company
De él.
For her it is the best example of sacrifice.
That is why the young woman went to study abroad as soon as she had the opportunity.
"She woke me up. London is a very international city, I've dealt with people from many different countries."
He returned to Spain
eager to create his own project
, but he still lacked experience.
His family company allowed him to deal deeply with all the essential legs of the technology business and venture into creating his own company, focused on the world of beauty, his passion.
"The truth is that it has been a long time since I saw the business opportunity until it has become a reality."
Despite being hard and long he admits that he has been worth it.
BEAUTY GADGETS
Irene Márquez, the entrepreneur behind Natcare.
Márquez carried out a market study to identify people's needs.
"I had to analyze possible suppliers, pass quality controls, study all the legal aspects of marketing...".
Last but not least, the design.
"What I wanted to convey was essential."
Purity, naturalness, care... a commitment to femininity and elegance, she describes.
"The main objective is to offer all beauty lovers
high quality products for the skin
."
There will be those who find them
inspired by Foreo
, the great reference in facial cleansers.
This Swedish brand has been operating since 2013 and has a very extensive catalogue.
From Márquez's point of view, they are neither competition nor comparable.
"Foreo has earned a good reputation in the
beauty
sector worldwide and we are a Spanish brand that has just been born and is intended for a real and current woman. They have facial cleansing brushes, serums, creams, devices to apply facial masks , facial masks, toothbrushes, etc. The Natcare catalog is specialized and concentrated," he defends.
Its tones are also more neutral.
ENHANCE BEAUTY
Onyx, eye lifter and face from Natcare.
Price: 99.99 euros.
At the moment, these products can be found on Amazon and on its website.
"We are specialists in technology and we prefer to focus only on those
technological devices that enhance beauty"
.
Her goal, she says, is to bring out the best in each woman and increase the performance of the serums and creams that are applied to the skin.
"The
gadgets
are aimed at all those women who want to take care of themselves and
feel good about themselves
, take advantage of the cost spent on cosmetics. We advocate a deeper clean, the opportunity to better absorb all the nutrients and make a greater penetration into the skin" .
A DREAM FULFILLED
Natcare devices are ergonomic, to be able to move comfortably with the hand, and they barely require two minutes of time, just as long as the massage lasts.
His luck has been his family's great experience in consumer electronics.
A job already done that has allowed it to have a competitive price.
"It is the DNA of the company, to offer high-quality products, adjust prices and be able to provide good service."
The best thing about being able to work for yourself, she confesses, is being able to organize yourself his way.
On the other hand, she is a
woman orchestra
that takes everything from orders to shipments or even social networks.
The Catalan Natura Bissé has already trusted it to improve its
cabin treatments
with the Onyx device.
"We want to support a woman who starts with all the enthusiasm," says Isabel Corchado, head of communication at Natura Bissé.
This
eye and face lifter
generates a micro-current by attracting light with its solar panel, located inside the device, he says.
"Thus, it enhances the absorption of nutrients from your anti-aging creams and rejuvenates the skin, apart from the pleasant experience during the massage," they explain from the Natura Bissé training department.
"Every day is a gift
and time is gold", settles Márquez.
For this reason, she embarks on this adventure so that women take care of themselves and have that time for themselves.
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