Hall of Fame Observation
Cultural people come to the variety show stage with "firework" blowing
The sea breeze is blowing, the white waves are on the beach, old friends, and the house is full of books. In such a small island bookstore, one can talk about literature, poetry, reading, and everything related to books... Such a scene appears in today's hit TV series In the variety show "I'm Reading in the Island".
On this small island, writers Yu Hua, Su Tong and poet Xi Chuan gather together. They live, get along, read and write, and invite friends to visit the bookstore.
Talk about those long-standing "literary past", share the details of getting along with a good book, and talk about the nostalgia for the late literary friends... With a group of cultural people, this show has become one of the highest-rated variety shows at present .
Inviting "cultural people" to variety shows is actually not a new way of playing.
As early as 2021, writer Xu Zhiyuan and professor Luo Xiang appeared on the "Tucao Conference" and staged a talk show performance.
But by 2022, this situation will intensify.
For example, "Longing for Life 6", which was tagged with the entry of #比话# as soon as it started broadcasting, was once a "golden signboard" in the slow variety show. The popularity and popularity of this show can be described as unrivaled.
However, with the launch of the sixth season, the audience complained a lot. The routine variety show structure, celebrity guests who are not familiar with each other, and life-like scenes that are difficult to ground... Celebrities are paid sky-high salaries, but they still have to perform When you go out to experience "the life of ordinary people", it makes people feel bored.
However, "cultural people" who are not familiar with the rules of variety shows are different.
When Xu Zhiyuan broke into the scene of "Longing for Life 6", he did not choose to follow the program's arrangement to go fishing, or watch Huang Lei cook.
He wandered the streets of the small village loosely and casually, chatting casually with the local residents, and "fireworks" rushed over his face.
The audience can also follow his vision and see the daily life of the people who really live in this land.
Later, when Liu Zhenyun came, his unique literati temperament just matched the rhythm of the slow variety show, coupled with the humorous and witty language, it also collided with a good program effect.
Such a phenomenon should also be brought to the variety show market to think about: what kind of people are suitable for variety shows?
There is no so-called "star" in "I'm Reading on the Island", and even all writers in the field of literature, but it makes the audience feel the power of healing and literature.
West China Metropolis Daily - Cover News Reporter Li Yuxin
"West China Metropolis Daily" December 29, 2022, page A7