The Lunar New Year file (November 25-December 31), the last movie schedule in 2022, is coming to an end. In the second half of the Lunar New Year file, the operating rate of theaters across the country returned to 80%, and "Avatar: The Way of Water" took the box office.

The New Year's Day file in 2023 (December 31, 2022 to January 2, 2023) is basically emptied of new movies.

At present, three new films have been set for the Spring Festival in 2023 (January 21 to January 27). The atmosphere of fierce fighting in the city is getting stronger.

　　reporter Shi Wenjing

　　"Avatar" props up the Lunar New Year stalls

　　With the release of "Avatar: The Way of Water" on December 16, the New Year's Eve file of the movie ushered in a movie-watching climax. As of December 28, the total box office of the Lunar New Year file was close to 1.3 billion. "Avatar: The Way of Water" was released for 13 days. Leading the schedule with a box office of nearly 800 million yuan, followed by "One Piece: The Red-haired Diva" with 150 million yuan and "Want to See You" with 110 million yuan.

According to the data, the box office of the Lunar New Year in 2020 and 2021 is 4.166 billion yuan and 3.068 billion yuan respectively. There are 63 and 56 films released in the schedule respectively. This year, a total of 24 films will be released in the Lunar New Year file. The volume and schedule of film screenings Box office is in recovery period.

In the Lunar New Year period in the past two years, there have been domestic films with strong momentum such as "Manslaughter 2", "Fame", "Antique Bureau Middle Game", "Bomb Disposal Expert 2" and "Emergency Rescue". "The Way" and "One Piece: The Red-haired Diva" and other imported films supported the box office. Although the box office of the film was lower than expected, it played a leading role and regained confidence in the film and television industry.

　　During the recovery period of the film market, many films are still hesitating and waiting to see whether to put them on the market.

Among the important new film schedules for this year's Lunar New Year, the Christmas file (December 24 to December 25) and the New Year's Eve file (December 31) have all blockbuster movies withdrawn.

For example, the well-received comedy movie "Keep You Safe" was originally scheduled to be released on December 31, and it was announced that it would be withdrawn 10 days before the release. This is the second time the film has been scheduled and withdrawn. It was screened nationwide on the 29th, and later announced that it would withdraw from the "May 1st File".

Films previously scheduled for Christmas and New Year’s Day have also been withdrawn one after another, including the romantic comedy "Transparent Heroes" starring Shi Ce and Wang Hao, the suspense film "Prosperity is Coming" starring Wu Zhenyu and Ren Suxi, and Peng Yuchang and Hu Bingqing. The suspense movie "Kidnapping Game" and so on.

　　After many films were withdrawn, only the comedy "The Desperate Husband" and the cartoon "Journey to the West: Seventy-two Changes" are left on New Year's Day.

If there are no new films airborne in these two days, then at the end of the year and the beginning of the year, there will only be "old films" such as "Avatar: The Way of Water", "Want to See You" and a new film "The Desperate Husband".

The comedy movie "Desperate Housewives" has been pre-sold. The film mainly tells the story of Hu Tienan, played by Chang Yuan, who accidentally entered a "misplaced" world due to an elevator accident. , he experienced the real "transposition" in the "flying chicken and dog jumping" life, and finally understood the silent dedication and difficulty of his wife, and understood the true meaning of "love".

Actor Chang Yuan's comedies have done well at the box office in recent years, and this film is also considered a possible New Year's Day winner.

　　The atmosphere of fierce fighting in the Spring Festival stalls is gradually rising

　　Every year, the Spring Festival file is placed with high expectations, and often from the second half of the year, there will be films that will be scheduled for this schedule one after another.

In the 2022 Spring Festival, there are blockbusters such as "Shuimen Bridge of Changjin Lake", "This Killer Is Not So Calm", "Miracle Stupid Kid", "Bear Infested Return to Earth", "Four Seas" and "Sniper" with a box office of 6 billion.

Recently, with the finalization of the film "Manjianghong" directed by Zhang Yimou, the atmosphere of the 2023 Spring Festival file has also risen.

At present, the three films "Wandering Earth 2", "Man Jianghong" and "Bear Infested: Be with me "Bear Core"" are all optimistic and worth looking forward to.

　　The "Wandering Earth" series is known as the first sci-fi IP of domestic films. "The Wandering Earth" was released during the Spring Festival in 2019 and won a box office of 4.6 billion.

In the past two years, the troubles of "The Wandering Earth 2" have touched people's hearts. The film was confirmed in November this year and will be released on the first day of the Spring Festival in 2023. The audience's expectations have soared. At present, the number of people who want to watch on a single platform has exceeded 600,000. The film The heat is high.

Recently, it was reported on the Internet that "The Wandering Earth 2" was withdrawn from the Spring Festival file. On December 24, the director Guo Fan denied this statement in the fan group: "Don't worry, we will definitely hold on! Spring Festival, see you there!" "The Wandering Earth 2" Still created by the original crew, it brings together actors such as Wu Jing, Li Xuejian, Sha Yi, Ning Li, Wang Zhi, Zhu Yanmanzi, Andy Lau. In the trailer, the digital life dispute is emerging, the lunar engine is exposed for the first time, the sun crisis is imminent, and the fate of mankind Where it will go will cause great suspense, and what kind of sci-fi scenery will be presented will arouse the curiosity of the audience.

　　On December 27, Zhang Yimou's film "Man Jianghong" was officially announced to be released on the first day of the Lunar New Year in 2023.

The film is starred by Shen Teng and Yi Yangqianxi, and Zhang Yi, Lei Jiayin, Wang Jiayi, Yue Yunpeng, etc. also participated in the performance. The lineup is so strong that the official saying is "out of print lineup".

The movie "Manjianghong" tells the story of the Shaoxing period of the Southern Song Dynasty, four years after Yue Fei's death, Qin Hui led his troops to hold talks with the Kingdom of Jin. Wrapped in a huge conspiracy.

This is a recreated story based on a certain historical background, telling the legendary unsolved mysteries from a new perspective.

It can be seen from the trailer that the aesthetic style of the film is "very Zhang Yimou", and the sense of suspense of hidden puzzles and unsolved cases is also very strong.

　　In addition, the "Bear Infested" series, which is scheduled for the first day of the Lunar New Year every year, has also recently released the trailer of the latest film.

In the trailer of the new movie "Bear Infested: Stay with Me "Bear Core", the much-anticipated Mama Xiong finally makes her debut, reuniting with Xiong Da and Xiong Er, and the strong family affection is moving.

The baby versions of Xiong Da and Xiong Er in the film are soft and cute and poke the audience.

The "Bear Infested" series is suitable for family viewing during the Chinese New Year, and the box office of each work is good.

　　"Man Jianghong" and more new films will be scheduled for the Spring Festival, which will continue to stimulate the resurgence and continuous warming of the film market's screening end, and it will be a good start for the better development of the film and television market in 2023.

　　"Qilu Evening News" December 29, 2022, page A12