China News Service, December 28th. At the regular press conference for the fourth quarter of 2022 held by the Ministry of Culture and Tourism on the 28th, Wang Heyun, the first-level inspector of the Resource Development Department of the Ministry of Culture and Tourism, introduced that winter tourism, especially the upcoming For holiday travel such as New Year's Day and Spring Festival, the Ministry of Culture and Tourism will work on both sides of supply and demand.
In terms of consumption guidance, the Ministry of Culture and Tourism will use the power of publicity and promotion to gather the needs of the masses for tourism and the trend of market revitalization. It plans to organize the 2023 Spring Festival tourism promotion activity of "checking in for tourism and leisure to open a happy Spring Festival", and encourages all regions to recommend more leisure activities. Promote peripheral tourism products such as tours and micro vacations, promote tourist attractions, tourist resorts, tourist and leisure blocks, and key villages and towns in rural tourism to do a good job in the supply of the Spring Festival holiday market, launch leisure experience projects with winter characteristics, and carry out a variety of tourism and leisure and Folklore activities, relying on 12 national-level ski tourism resorts to organize and carry out the "Happy Ice and Snow Tourism Season" activities, and "tourism to welcome the spring and leisure to celebrate the New Year" as a vivid embodiment of the people's good life.
In terms of market supply, the Ministry of Culture and Tourism will implement policy documents such as the "Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure" and the "Outdoor Sports Industry Development Plan (2022-2025)" to launch a new batch of national-level Ski tourism and resorts should better guide the development of new formats such as outdoor leisure sports, and guide localities to continue to increase the supply of rural tourism that has been introduced earlier, as well as industrial tourism, ice and snow tourism, marine tourism, vacation and leisure tourism, and other special products. For example, for red tourism, the Ministry of Culture and Tourism recently launched 10 pilot units for the integrated development of red tourism in Shandong Province, including Linyi City, Shandong Province, to focus on improving the comprehensive benefits of red tourism development; and On the basis of last year's "100 Boutique Red Tourism Routes for the Founding of the Party", we will edit and publish the "Roadbook of Great Red Tourism Boutique Routes", which focuses on major scientific and technological innovation projects, major infrastructure construction projects, major land and space layout construction projects, etc. , sorted out 30 high-quality routes, and gave a detailed introduction to the characteristic scenic spots, itinerary planning, travel tips, road conditions, and catering along the routes.
(China New Finance and Economics)