China News Service, December 27. In response to the emerging "small program" network micro-short dramas using technical means to break away from supervision and other issues, the website of the State Administration of Radio, Film and Television issued the "General Office of the State Administration of Radio and Television on Further Strengthening the Management of Network Micro-short Dramas" on the 27th. The "Notice on the Work Related to the Implementation of the Creation Improvement Plan" pointed out that it is necessary to seriously and solidly carry out special rectification of "mini-program" online micro-short dramas.

Image source: Screenshot of the website of the State Administration of Radio, Film and Television

　　The State Administration of Radio, Film and Television stated that in recent years, online micro-short dramas with a single episode ranging from tens of seconds to about 15 minutes, with relatively clear themes and main lines, and relatively continuous and complete storylines, have become popular due to their low production costs, lightweight content, and The characteristics of mass communication have gradually developed into an emerging network art form with unique art forms, business models, and communication methods.

　　However, a new kind of "small program" network micro-short drama uses technical means to break away from supervision, develops fast, has a strong momentum, is not standardized, and has many problems, forming a crowding out effect on mainstream works of "bad money drives out good money". Dissemination of order caused an impact.

In order to guide the standardized and orderly development of online micro-short dramas, the State Administration of Radio, Film and Television has released a series of specific measures this time to further strengthen the management of online micro-short dramas and implement the promotion plan for the creation of micro-short dramas.

　　Key measures include:

　　(1) Seriously and solidly carry out special rectification of "mini-program" online micro-short dramas

　　Special rectification will be carried out on "small program" online micro-short dramas focusing on pornography, vulgarity, bloody violence, low style, and vulgar aesthetics.

All provincial-level radio and television management departments must conduct comprehensive and in-depth investigations, find out the bottom line, implement policies by category, and supervise the key network audio-visual platforms that access and distribute "small programs" in their jurisdictions to conduct self-inspection and self-correction, make immediate changes, and improve the management system in a timely manner mechanism.

For online micro-shorts with problems, order rectification or take them offline; for "mini-programs" that spread illegal online micro-shorts and their sponsors, depending on the severity of the circumstances, take chain-breaking, offline, off-shelf, and cancellation records , Stop access services, revoke relevant licenses, joint punishments and other corresponding measures; For "small program" access and distribution platforms with lack of or lax internal management systems, major security risks, and inadequate rectification of problems, key rectifications shall be carried out in accordance with laws and regulations , Strictly deal with.

Guide key audio-visual platforms to improve algorithms and push mechanisms, increase the push of high-quality online micro-short dramas, and create a clearer online audio-visual space.

　　(2) Strengthen standardized management and implement creative improvement plans

　　1. Incorporate into management according to laws and regulations.

For the various subjects and links of the creation and dissemination of online micro-short plays, follow the principle of consistency in network audio-visual management, and implement integrated management.

The sponsors of various online micro-short drama services, including micro-short drama "mini-programs", must obtain the "Information Network Dissemination of Audio-Visual Program License" or be included in the standard management of the radio and television administrative department in accordance with regulations. "Mini-programs" provide The users and access and distribution platforms should also comply with the national regulations on the management of mobile Internet applications.

All micro-shorts, including "mini-program" online micro-shorts, must pass the content review of the radio and television administrative department and obtain the "Internet Drama Distribution License" or complete in accordance with the relevant regulations on the management of online dramas Internet audio-visual program filing.

For micro-short plays of the "mini-program" category that do not hold the "License for Broadcasting Audio-Visual Programs Through Information Networks" or are included in the standard management of the radio and television administrative department in accordance with regulations, or micro-short plays uploaded by individual users, the network platform shall respond to relevant access, Distribute, link, aggregate, and disseminate audio-visual programs such as online micro-short plays, fulfill the responsibility of the founder or the responsibility of the production and production organization, implement the management system of first review and then broadcast, and shall not provide relevant services for micro-short plays that violate regulations. If problems are found, Immediately implement disposal measures such as disconnecting, going offline, and stopping access.

　　2. Strengthen the guidance of creative planning.

Adhere to content as king and strengthen pre-management.

Fully tap the original potential of network micro-short dramas of radio and television media and professional institutions, give full play to the demonstration effect, and strengthen the positive energy supply system.

Further strengthen the management of key online micro-short drama program planning information, and implement a unified filing and publicity management system for key online micro-short dramas that meet one of the following conditions: the main promotion of investment promotion on online audio-visual platforms, recommended on the first screen of the homepage of each terminal on the long-term and short-term video platforms If it is broadcast or broadcast on the top of the theater or special area, it will be given priority to members to watch or provide viewing services in a paid way.

For other online micro-short dramas, the provincial radio and television management department will guide the online audio-visual platform to strictly perform the main responsibility and strengthen the review and control.

　　3. Strengthen the tracking and guidance of key dramas.

Establish a monthly, quarterly, and annual tracking and guidance mechanism for key network micro-short dramas.

Focusing on the party and the country's major theme propaganda and important time nodes, dynamically formulate, adjust, and improve the national network micro-short drama creation and production key catalog.

Actively allocate high-quality expert resources, further smooth the feedback channels for key drama creation guidance opinions, and provide timely reminders and risk warnings to production organizations. 

　　4. Increase support for fine products.

Relying on mechanisms such as regular online audio-visual program creation guidance meetings and high-quality creation support, support the creation of more online micro-short dramas that the people love to see, and create more characters and stories that inspire and motivate young people.

Take the network mini-series as a sub-item, and actively apply for the State Administration of Network Audio-Visual Quality Creation and Communication Project, the "Chinese Dream" theme excellent network audio-visual program collection and exhibition, network audio-visual program quarterly, annual promotion and other activities.

For Internet micro-short dramas that have reached a high level of ideological, innovative, artistic, and cultural qualities, support will be given in terms of content review, issuance of distribution licenses, financial support, awards and awards, literary and artistic reviews, and algorithm recommendations for online dramas. .

　　5. Strengthen content review.

Strictly control the orientation, film title, content, aesthetics, personnel, remuneration, publicity, and broadcast of online micro-short dramas.

For online micro-short dramas with special themes, it is necessary to solicit opinions from relevant competent departments or relevant parties in accordance with regulations.

The online micro-short drama issued by the provincial radio and television authority for the record number or the "Internet drama distribution license" is recommended to be broadcast on the first screen of the homepage of the website (client) or on the top of the special area such as theaters. According to relevant regulations, the The overall management of the General Administration.

Continue to carry out spot checks, review, filing, and registration of online micro-short plays broadcast and linked to online audio-visual platforms, resolutely clean up problematic programs and accounts, and resolutely rectify problematic platforms.

　　6. Highlight structure management.

According to the idea of ​​"enriching themes, optimizing the structure, improving the quality, and reducing the quantity", the micro-short plays on the key network micro-short play broadcast platforms are included in the network audio-visual program broadcast control mechanism, and the overall consideration of various network audio-visual programs on each platform and The proportion and presentation form of the entire platform, strengthen the dynamic supervision of key pages and layouts such as the first screen of the homepage, special area columns, hot lists and hot searches, resolutely prevent problematic works from going online, avoid clustering of content with similar themes, and promote the expansion of thematic boutiques.

Encourage and support broadcasting platforms to set up excellent micro-short drama columns, special areas, theaters, etc. according to local conditions, build micro-short drama brand theaters, and enhance the reputation of high-quality micro-short drama programs.

　　7. Strict licensing.

In accordance with the relevant regulations on the management of distribution licensing services for domestic online dramas, the "Internet Drama Distribution License" will be issued to online micro-short dramas that meet the requirements and conditions.

When a certified work is broadcast online, the unified logo and license number should be displayed in a prominent position in the title of the program, and it is subject to public supervision and full-cycle supervision.

Online micro-short plays that have not obtained a distribution license are gradually withdrawn from the first screen on the homepage.

　　8. Stick to the bottom line of management.

Provincial radio and television administrative departments must implement the requirements of "whoever is in charge, who is responsible" and "whoever approves, who supervises", strengthen political leadership for online audio-visual platforms and production organizations, and ensure that program planning, creation, production, review, etc. Strengthen guidance and checks in all links, set a "red light" and draw a "red line" in the management of online micro-short dramas, strictly prohibit the creation and broadcast of programs that endanger political security and social stability, and strictly prevent the creation tendency of historical nihilism. Strictly guard against the problems of "low-level red" and "high-level black" in the program.

In-depth implementation of the requirements for deepening comprehensive governance in the field of entertainment, and continued rectification of star chasing, excessive entertainment, deformed aesthetics, illegal and immoral artists, showing off wealth and worshiping money, impetuous suspension and other issues.

　　9. Consolidate the main responsibility of the platform.

Supervise the improvement of relevant systems and mechanisms for online audio-visual platforms, promote the platform to effectively fulfill the responsibility of the main body of the start-up, perform content management responsibilities for "small program" micro-short plays uploaded by users, access and distribute, and strengthen the content review and control of online micro-short plays and standardized management.

Strictly implement various systems and regulations such as the editor-in-chief responsibility system, the "three-inspection system", and content reviewer training, and improve the ability to discover, review, and deal with problematic programs on the platform.

Implement regulations such as planning reporting, piece-by-piece review, online management, and emergency management and control.

　　10. Actively promote industry self-discipline and business guidance.

Give full play to the role of the expert team, strengthen the direction-oriented checks on the creation of micro-short dramas, strengthen training and reviews, and improve the business capabilities of production organizations.

Give full play to the role of social organizations such as the Internet Audiovisual Association as a bridge, spread micro-short drama codes of conduct and unified standards through the formulation of "small programs", issue industry notifications, conduct risk warnings, expose typical violations, use cases to explain, issue industry self-discipline conventions, public welfare Proposals and other methods, praise the good and derogate the bad, distinguish right from wrong, gather industry consensus and strength, and promote the healthy and standardized development of the industry.

Implement the requirements of the State Administration of Radio, Television and Internet Audio-Visual Brokerage Management Measures, strengthen the guidance and management of MCN institutions, standardize their behavior in the production of online micro-short dramas, and promote the incubation of young talents, the supply of high-quality content and the spread of positive energy.