Dairy manufacturers and industry groups are calling for increased consumption, as demand for milk may decline due to the suspension of school lunches during the winter vacation, and there may be a large surplus over the year-end and New Year holidays.
Russia's invasion of Ukraine has raised the cost of cattle feed, raising the cost of milk production.
For this reason, Meiji, a major dairy manufacturer, distributed about 15,000 low-fat milk packs at sports gyms in Tokyo and elsewhere for free from the middle to the end of this month.
We are trying to appeal the nutritional value to health-conscious gym users and encourage them to purchase milk and dairy products.
A man in his 20s who received the product said, "I usually drink protein mixed with low-fat milk on days when I do muscle training, but it seems to be good for my health, so I think I'll have more opportunities to drink it." I was.
Mr. Kengo Inoue of the company's milk marketing department said, "We want to continue our efforts to encourage dairy farmers to buy and drink a lot of milk so that they can continue their business."
According to the industry group J Milk, this year's milk consumption is expected to decrease by 4% compared to the previous year, partly due to price increases due to rising production costs.
Especially during the year-end and New Year holidays, demand tends to drop, so dairy manufacturers and industry groups are calling for increased consumption.