As early as the beginning of December, Mr. Pan's family from Shanghai had already booked to go skiing at Songhua Lake in Jilin Province during the New Year's Day holiday.

"Double 11" hotels have been written off. "After the optimization of the epidemic prevention policy, my only regret is that there will be fewer hotel packages next year." Mr. Pan told The Paper reporter.

　　On December 23, Ctrip released a report stating that as the first small long holiday after the optimization of the epidemic prevention and control policy, the proportion of inter-provincial travel on New Year’s Day in 2023 has reached nearly 60%, which is a steady increase compared with the Mid-Autumn Festival in 2022 and an increase from the New Year’s Day in 2022. 34%, the majority of users can't wait to go far away.

In addition, inter-provincial team travel increased by 46% year-on-year, and air ticket and local ticket bookings increased by 21% and 33% compared with the Mid-Autumn Festival.

　　According to the data from the Ctrip platform, the ratio of skiing and flying skis nearby on New Year’s Day is 7:3, and the proportion of post-90s skiers has reached a new high, close to 70%.

In terms of popular destinations, long-distance advanced skiing destinations are dominated by Northeast China, Hebei, and Xinjiang. Interesting surrounding skiing destinations include Zhejiang, Beijing, and Sichuan. In Anji, Zhejiang alone, there are two ski resorts shortlisted for national popular skiing Field TOP10.

　　According to Ctrip data, as of December 22, the top 10 popular tourist cities are Shanghai, Beijing, Chengdu, Hangzhou, Shenzhen, Guangzhou, Nanjing, Chongqing, Xiamen, and Sanya.

　　The Fliggy report shows that in the past three years, the number of users who purchase travel packages on Fliggy has increased by an average of 49% per year, and the average annual turnover of package products has increased by more than 55%.

The hoarding travel model of "stock up first, then make an appointment" has become the main tourist consumption choice under uncertain travel conditions.

Consumers hoarding travel are getting younger and younger.

The report shows that in 2022, the post-90s and post-00s will account for more than 60% of the purchasers who hoard travel.

Among them, the post-00s have become a new force for hoarding tourism, and their consumption on package products increased by 30% year-on-year.

　　Hoarding tourism not only increases the popularity of the destination, but also brings a promising passenger flow in the future.

Jilin Changbai Mountain ranks first among the most popular tourist destinations in 2022.

According to Fliggy data, as of now, the number of verification orders for double 11 Changbaishan hotel packages has increased by 1.7 times year-on-year.

　　Tebon Securities stated that it is estimated that by December 24, 90% of the cities will usher in the peak of the public health prevention and control search index. According to the speed of the decline after peaking in various places, it will take 3-3 years to fall back from the peak to about 60%. 7 days, around New Year's Day, the national level may usher in an inflection point of personnel flow.

　　Xie Xiaoqing, a senior researcher at Ctrip Research Institute, also said that the follow-up recovery process of the tourism consumption market will still depend on the speed at which the epidemic peaks in important cities in the south and the test of the epidemic brought about by the start of the Spring Festival travel season.