Outdoor and rooftop movies
10 cinema screens.. New «Ithra Deira»
Ithra Dubai signed an agreement with the management of Cinépolis Cinemas.
From the source
"Ithra Dubai" revealed that it had signed an agreement with the management of Cinepolis Cinemas, the largest film exhibitor in Latin America, to manage a 10-screen cinema complex as part of the "Deira Enrichment" project.
The complex will feature a family-friendly Junior Ballroom, as well as an open-air cinema with an outdoor screen on the roof.
Executive Director of Enrichment Dubai, Lachlan Jade, said: “We are pleased to partner with (Cinepolis), and welcome their international experience that will reinforce our core values of enriching the lives of the people we serve.
The cinema will certainly be a valuable entertainment addition to this emerging and exciting community for residents and visitors alike.”
It is noteworthy that the Cinépolis brand has a footprint in the GCC countries, with cinemas in Oman, Bahrain and Saudi Arabia.
It also opened a cinema complex in the city of Sharjah in the “Oasis Mall” in 2020. The Cinepolis Deira branch is scheduled to open by the first quarter of 2024, and it will be the 11th cinematic complex that launches under the umbrella of Cinepolis in the region.
For his part, Alejandro Aguilera, CEO of Cinépolis Cinemas, said: “The Deira Cinema Complex will be our first project in Dubai, which we consider an urban center in which we plan to expand our presence and bring in our international expertise.
Our aim is to provide the best cinematic experience and continue to prioritize the customer experience.”
The new cinema will include 10 screens with state-of-the-art halls, standard and deluxe seats, which provide a luxurious and exclusive viewing experience characterized by personal comfort.
To cater to the youngest moviegoers, Cinépolis Cinemas Junior offers an arcade, bean bags, and 15-minute breaks in the middle of the movie to allow kids to take a break.
On the roof, it will offer a new option for outdoor movie lovers, providing them with luxurious and comfortable seats with high-definition viewing, in addition to a view of stunning views.
Alejandro Aguilera:
• "The Deira Cinema Complex will be our first project in Dubai, which we consider a center in which we plan to expand."
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