Atresmedia elevates Josep Pedrerol and appoints him director of laSexta Deportes: "This is only the beginning"

Atresmedia

has awarded the journalist

, and together with his renewal with the group, has appointed him the new director of

.

With this new agreement,

assumes the management of sports for the second Atresmedia channel, while he will continue as the head of management and presentation of

, on laSexta, and El

, on Mega.

The journalist, who came to Atresmedia TV in 2013 to present

, the sports information space for after-hours on

, is one of the most prominent sports communicators on the national television offer and offers his personal stamp and his particular way of See sports news.

"We have managed to be the benchmarks of the sport both with

and with

", he affirms, and advances: "But this is only the beginning,

".

Pedrerol adds that "we are living through a key moment in which new technologies and social networks are changing the pace" and stresses that

.

The renewal of

coincides with its best historical moment of audiences.

Thus, in 2022, with days to go until the end of the year,

marks its best year in history with a share of 6.6%.

An average of 709,000 followers and 1,145,000 unique viewers follow the program every day.

With these data, it triples its competitor, which, in the same period, registered a 2.1%

.

On February 25, it beat its most watched program of the year by registering 1,027,000 viewers, while it marked its best share on March 10 with 8.6%.

During this period, the space has achieved its best data among the male audience (8.5%), young people (7.8%) and viewers aged 45 to 54, with 8.8%.

The now new director of

highlights that "there is a clear commitment to sport at

. We have a young and well-prepared team to continue leading in the coming years."

For its part,

has been thematic leader since 2018 (with the exception of 2020, the year of the pandemic).

In this 2022, the space led by Pedrerol has continued to lead sports nights by reaping

.

Its audience record this year was achieved on May 4 with

with a 10.8% share and 603,000 followers.

In 2022, in the same way 'El Chiringuito de Jugones' achieves its highest quotas among young people (8.4%) and the male public (6.2%).

The repercussion of Mega's sports gathering continues to be a parallel phenomenon in networks.

is the most commented program on a subject, above many programs on generalist channels, and it is continually becoming the most commented program of the day.

In 2022, it accumulates

.

Pedrerol concludes that "we will continue to be closer than ever to the people, with information, entertainment and without losing our smile."

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