RTVE This will be the most unpredictable Campanadas: what if Anne Igartiburu leaves with Ibai and Ramonchu?
Television Isabel Díaz Ayuso will sneak into the kitchens of MasterChef Christmas to the anger of Adriana Lastra: "The electoral campaign begins"
Why is
RTVE
betting this
Christmas
on the best-known faces of
Canal Sur
?
The data answers the question: Andalusian public television has had
23 uninterrupted months as the public channel preferred by Andalusians
.
In November, the last month with data, it closed with the best data for this month in 9 years, 9.4%.
69.1% of all Andalusians as a whole have visited the regional public channel at some point in November.
And, finally, it is the regional television with the greatest increase in viewers in recent years.
This, on the one hand, on the other,
RTVE
's attempt to gain a share of the screen to try to close a year without the result of La 1 being a catastrophe, after months of losing audiences and with, thanks to the
World Cup in Qatar
, security that in December, only in this month, it will surpass the leading television,
Antena 3
.
The intention is to increase the
share
as much as possible during December, explain audience experts, "so that the sum with the data from the previous months increases the screen share of the annual result."
And where to scratch those viewers that
RTVE
needs to increase the screen share as much as possible?
From the Andalusian public.
Although the month of November was the month with the lowest television consumption with a daily average of 196 minutes per person,
Andalusia
is the sixth Autonomous Community with the highest daily television consumption,
205 minutes per person
.
It is true that it has fallen by 9%, but it is only 1% below the national average, which fell by 8% in November.
To all this we must add that
Andalusia is the CCAA with the largest number of inhabitants
and continues to be the most influential in the cultural field compared to the rest of Spain.
Hence,
RTVE has set its sights on the south
.
In addition, in recent years from the public channel, forced to accommodate and serve the entire Spanish territory,
there was a deficit of attention with respect to Andalusia
, which RTVE began to correct a few months ago by incorporating well-known faces from Andalusian television, such as For
example,
Juan y Medio
, leader every afternoon on Canal Sur with his program,
La Tarde, aquí y ahora
, to present
incredible Duos
on
La 1
.
But the rest of this change towards the Andalusian public has come with the Christmas programming.
From December 22 to January 6,
RTVE
becomes a Christmas television where the lights and decorations typical of these dates will occupy the grill of the public entity.
And it comes with surprises.
For the moment,
MasterChef Junior
disappears and is replaced by a
Christmas Special MasterChef
with former celebrities and with... Yes, with Isabel Díaz Ayuso who will take advantage of the pull and the audience of the
Shine
Iberia
talent
to be seen in an entertainment program before Let the election year begin.
Ana María Bordas
, director of Entertainment and Dissemination of
RTVE
, explained that the objective was to present a "friendly" and "cheerful" grill, so that "people have a good time watching TV",
with the usual faces and some news too
.
"I think we have achieved it with our classics on La 1 and also on RNE. With special music and humor programs," she pointed out.
The other surprise has already been known for several weeks: for the first time after 17 years, Anne Igartiburu will not give the Chimes and
Ana Obregón
will , who acknowledges that "they will be the most difficult Campanadas of my life", and
Los Morancos
.
"There will be no other channel than TVE.
We have studied and we want everyone to be wrong
," say the Cadaval brothers.
They are going to be the most difficult Campanadas of my life
Ana Obregon
Third surprise,
To the sound of Christmas
with
María del Monte
.
After the success of the folkloric in the first broadcast on
La 1
of the LGTBI Pride parade,
RTVE
has again bet on the artist and on the always successful
Andalusian Christmas Eve
that Canal Sur broadcasts every year.
Flamenco Christmas carols
,
bonfire
,
friends
and
lots of Andalusia
.
This special will be a meeting of friends with
the artist as hostess in El Rocío
.
They will tell how the holidays go by, anecdotes about these dates, and they will sing Christmas carols and other songs.
A meeting that will not miss
José Mercé
,
el Arrebato
,
David de María
,
Diana Navarro
,
Marina Heredia
,
María Peláe
,
Pastora Soler
,
Andy and Lucas
,
Raya Real
and the comedian
Flo
.
Although the program is very similar to that
Andalusian Christmas Eve
, the reality is that it is a new format for
RTVE
.
The one who was for years the emblem and face of the Andalusian regional channel will be the host of a special with Andalusian singers for
La 1
.
And although it has been a tradition on
La 1
for many years,
Raphael also returns to RTVE on Christmas Eve
.
The artist from Jaén will sing his greatest hits and songs from his latest work and will feature, among others, artists such as
Nathy Peluso
,
Pablo López
,
Mónica Naranjo
,
Ricardo Montaner
,
Fredi Leis
,
Israel Fernández
and
Ana Mena
.
After that there will be more music with the Colombian Latin pop band
Morat
.
And between Christmas Eve and New Year's Eve, the special programs of every year on the public channel, except for that change in
MasterChef
where children stop being the protagonists and former contestants return just like
El Almendro
: "they come home they come back, for Christmas ...".
The culinary
talent
, produced by RTVE in collaboration with Shine Iberia, will try to leave behind the controversy of the last edition of
Celebrity
with Patricia Conde and will once again open its doors to
Cayetana Guillén Cuervo
,
José Corbacho
,
Anabel Alonso
,
Bibiana Fernández
,
Mario Vaquerizo
,
Boris Izaguirre
,
Florentino Fernández
,
The Alcorcón Earthquake
and
Carmina Barrios
.
RTVE resorts to the successes of the year that is ending and, without a doubt, the
Benidorm Fest
could not be missing
.
Hence, the public entity is also committed to a Christmas special,
BeFest Stars
.
A program with which it intends to recover the spirit of the first edition of the
Benidorm Fest
held in January, inviting the participants who competed to remember the songs with which they presented themselves, and, in the case of some artists, to present their new works .
Of those in charge of giving the
Chimes
,
Ana Obregón
and
Los Morancos
, rivers of ink have flowed in recent weeks.
Not only because of the disappearance of
Anne Igartiburu
, who will neither be in the grapes nor was she present at the presentation of her chain's Christmas programming despite the fact that she will be at the
Inocente, Inocente
gala , which has always been
the queen of New Year's Eve
, but also because of the choice of the
Cadaval brothers
.
Another wink or more than a wink to the Andalusian audience, where the comedy duo is from, and where they are adored by the vast majority of the Andalusian public.
We are going to go out only in red underpants and we are not going to talk
Cesar Cadaval
"We are going to go out only in red underpants and we are not going to talk, you are the one who is going to give the instructions for the grapes, so that if you make a mistake, you make a mistake,"
César Cadaval
responded to
Ana Obregón
about its premiere at the
Chimes
of
La 1
.
Because there will be the humor of
Los Morancos
, but also of the comedian who has become essential for
RTVE
at
Christmas
:
José Mota
.
The comedian goes to his annual date with New Year's Eve on
La 1
, returning to one of his most beloved characters.
La Vieja del Visillo
must seduce Charles III of England at the request of the European leaders.
Save yourself Putin!
will parody the movie
Titanic
with the collaboration of famous faces, such as
Josema Yuste
in the role of Carlos III or the popular
streamer
Ibai Llano
s.
Last year it gathered 3.5 million viewers (23.7%) and was the undisputed leader, almost ten points behind the next option.
To say goodbye to the year and welcome the new one,
Happy 2023
, a 'canned' special, as always and as in all channels, with more than
90 national and international artists
and, of course, Andalusians, presented by
Chenoa
,
Rocío Muñoz
and Colombian actor
Carlos Torres
.
Among others, the great winners of the last
Eurovision
festival :
Chanel
and the British
Sam Ryder
.
There will also be
Manuel Carrasco
,
Pablo López
,
Abraham Mateo
and
Ana Mena
,
Manolo García
,
Sole Giménez
,
Blas Cantó
,
Ruth Lorenzo
,
Alba Reche
,
Pastora Soler
,
Rayden
,
Gonzalo Hermida
,
Carlos Baute
,
Vanesa Martín
,
Dani Fernández
,
Lola Indigo
, and the Junior Eurovision representative,
Carlos Higes
, among many others.
RTVE
's change in strategy,
placing Andalusian viewers at the center of its Christmas programming, is
"risky"
, say the experts, but
"it is very well thought out"
.
There is only one month left to know the annual data for televisions and the public party wants to cast the rest in the month with the highest television consumption par excellence.
According to the criteria of The Trust Project
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Ana Obregon
Christmas