Adidas is suffering because of the huge demand for the Argentine shirt
At a time when Lionel Messi dreams of lifting the World Cup in Qatar for the first time, his fans struggle to find the Argentine shirt, as giant Adidas faced a global shortage of shirt stocks in light of the huge orders.
Ahead of Sunday's final between Argentina and France, the German sports apparel and equipment company said huge demand for both original and replica Argentine jerseys had prompted it to find plans to ramp up production ahead of what could turn into a huge celebration.
"Due to the huge demand for Argentine jerseys around the world, we faced a severe shortage of stocks in some countries," an Adidas spokesperson told Reuters.
"We are working on providing more shirts for the fans so that they can celebrate the amazing journey of the national team," he added.
Argentina is the only team sponsored by Adidas to pass the round of 16 in Qatar.
An Adidas spokesperson noted that the company is facing higher orders compared to the 2018 World Cup in Russia, when sales increased by 30 percent.
Earlier this month, Adidas said it was sticking to its 400 million euro ($424.12 million) sales forecast for the tournament, despite Germany's shock group stage exit and only three teams in the knockout stages.
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